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Craft House IMC Campaign

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NMSU Advertising Federation IMC campaign for El Paso, TX bar Craft House (2015).

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Craft House IMC Campaign

  1. 1. By NMSU AdFed
  2. 2. —  Loca0on: —  Hidden from street view —  Next door to Texas Roadhouse —  Compe00on: —  The Hoppy Monk —  Offers more craF beer on tap —  Full bar and food —  CraF and Social —  Offers craF beer and food —  Small selec0on of craF beer —  Texas Roadhouse —  Loca0on —  Offers food and beer but not as much selec0on of beer
  3. 3. —  Casual and invi0ng environment —  Different op0ons for clients —  Over 100 different types of craF beer —  42 of beers offered on tap —  Full bar
  4. 4. —  Infiltra0ng the El Paso craF beer market and those of surrounding areas —  Get people to try CraF House Pub & Grub! —  Poten0al aVrac0on for sports market —  TVs display spor0ng events within the business
  5. 5. — To get more people to try Cra. House by hos4ng various events each month —  Each of these events will be explained in more detail…
  6. 6. —  TwiVer:
  7. 7. —  Instagram:
  8. 8. —  Facebook:
  9. 9. --The End--

NMSU Advertising Federation IMC campaign for El Paso, TX bar Craft House (2015).

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