NMSU Advertising Federation IMC campaign for El Paso, TX bar Craft House (2015).

1. By NMSU AdFed

2. — Loca0on:
— Hidden from street view
— Next door to Texas Roadhouse
— Compe00on:
— The Hoppy Monk
— Offers more craF beer on tap
— Full bar and food
— CraF and Social
— Offers craF beer and food
— Small selec0on of craF beer
— Texas Roadhouse
— Loca0on
— Offers food and beer but not as much selec0on of beer

3. — Casual and invi0ng environment
— Different op0ons for clients
— Over 100 different types of craF beer
— 42 of beers offered on tap
— Full bar

4. — Infiltra0ng the El Paso craF beer market and those of
surrounding areas
— Get people to try CraF House Pub & Grub!
— Poten0al aVrac0on for sports market
— TVs display spor0ng events within the business

5. — To get more people to try Cra. House by
hos4ng various events each month
— Each of these events will be explained in more detail…

13. — TwiVer:

14. — Instagram:

15. — Facebook:

17. --The End--