1. Karla L. Rodriguez
B.S Entrepreneurial Engineer with
Master in International Business
Projects Portfolio

2. Karla Rodriguez
• A leading practitioner of change,
creative, entrepreneurial and innovative
by excellence, who discovers
opportunities and optimize processes.
• Businesswoman with knowledge to
trace the strategic path for any
business.
• An enthusiastic team player with a
strong work ethics and problem solving
skills.

3. Index
1. 3D Modeling
2. Solar RC Car Project
3. Hevea Rubber plant re-design (Thesis)
4. Marketing
5. Simulation
6. Design Thinking
7. E-commerce and Web page building
8. National School Fair Participation
9. Warehouse Program Design

4. 3D Modeling
•This was part of a course taught by the school of architecture
for the engineering students to make more feasible prototypes.
The prototypes was done by CNC but actually I have a small
3D printer to make small toys/decorative accents.
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5. *All designed in Rhino
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6. *All designed in Rhino
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7. *All designed in Rhino
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8. Other designs
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9. Solar Remote Control Car
The specifications:
o Fully powered by solar energy
o Scale 1/10
o No battery
o All terrain
o Use an already build car
This project was divided in 4 parts during
the semester.
o The planning
o The fundraiser (Q3,200 ≈
$240)
o The execution
o The final race
Team members:
• Juan Orellana, Guillermo Fillitz, Fernando Pappa,
Ivo Ruest, Karla Rodriguez (Project Manager)
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THE BUDGET: $450
Duration of the project 4 months

10. First test drive with all the
RC cars we find in our
houses. This was to get an
idea of how the solar panel
work on the cars.
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11. The final Product
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12. Team Feedback
• She was the most committed to the Project.
• Change the wiring of the car. Execute the
contingency plan, drive the car on the race day.
Presence in all the test drive with the solar panel.
Participate in the construction of the structure of
the car.
• Work really good and lead the team with energy
and enthusiasm. Maybe she put too much heart
and don’t though the things with cold mind. A
couple of decisions that were taken with fear
affected the group
• Organize the team meetings. She meet with
other university engineer to do the car
modifications. Help doing the first tests. Decorate
the car, make the electric connections, supervise
the execution (dates and budget). Build the plan
B car because the plan A crash the date of the
race.
•
• *How you evaluate her participation?
Karla Rodriguez Translated
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13. Hevea production proposal
• Challenge:
• Find a feasible product to produce with the highest return on investment with the
actual production plant that the company have.
• Project:
• Evaluate all the possible products that can be made with the actual equipment having
the option to invest in complementary machinery for the industrialization of the
product. The market was analyzed by Porter 5 forces and was complemented by a
financial analysis for each product.
• Results:
• We seek for the evaluation of the products and recommend the most feasible and
profitable in order to start the production factory. We elaborate a Scorecard to
compare all the products based on the market aspects and a preliminary business
model based in the value chain, financial and manufacturing aspects of each product.
• Team members:
– Pedro Ruiz, Maripaz Vizcaino,
Christian Coyoy, Karla Rodriguez

14. • For each of the 3 products:
• Financial Statements projected 10 years
forward including capital expenditures to adapt
the plant
• Scorecard
• Porter Analysis
• Canvas Analysis for
• Market Research
• Comparative analysis between the 3 products
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Dental Dam Exercise Band Textile Band

15. Some of the Results
Porter Analysis
Scorecard Results (Max 100)
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* To see the data behind this results
please contact me.

16. Marketing
• Perform a Market Research for the Kimberly-Clark Corporation, for the
category of Family Care in Kleenex Facial products.
• Find the Insights that lead to the purchase of Kleenex Pocket.
• Propose ways to communicate to the consumer and promotional ideas.
• Develop a campaign of innovation (not product) the category of Kleenex
Facials that include both the future direction and the short-term promotions.
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17. Infographics
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*The graphic in Spanish for the client in Guatemala.

18. Index
Ideal market segment for Kleenex Pocket:
Women 25-36 years old, working or engaged in activities
outside the home, with socioeconomic status AB.
Insights de Kleenex Pocket
Perceived as a practical product
A smooth solution to the symptoms of flu
I feel prepared is a product that can easily carry-on and
provides hygiene
New Sales Channels
*Restrooms vending machines
*Because your world never stops,
always be prepared
*BelowTheLine Ads

19. Simulation
• The retail department had a reduction of about 8 minutes in the process,
this amount represents 25% of the initial result. This is critical in because
the customer expects efficiency and fast delivery.
• The service department need to be reduced by 30% so the process
becomes much more efficient.
Results:
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 Due to the nature of the company no client leaves the queue after a certain time.
 Several variables were assumed as constants, in reality there are many eventualities and
internal factors that can’t be taken into account or are were complex to simulate.
• To establish the correct amount of people in each sales department and
to increase profit by the reduction of unnecessary people.
The problem:

20. Index
In this system, each of the stations represents a type of sale. The route that the client
follow is:
1. Enter the system
2. Select the type of sales by a probability model
3. Make the queue with different waiting times for each type of sale
4. Make the purchase
5. Exit the system
This system simplify the sales process by determining the appropriate number of
vendors for each type of sales and the average number of customers.

21. The simulation model
Index
Model Validation Real Data
Computer
Model
Service: sales to the States
Number of sales per day 1 1
Service Time 60min 67.84 min
Service: Distributors
Number of sales per day 10 15
Service Time 60min 65min
Service: Retail
Number of sales per day 14 11
Service Time 30min 22.88min
Service: Services
Number of sales per day 1 1
Service Time 27 min 19.66

22. Design Thinking
How do we help Fancy John to get the best out of the products
and experience a service without any hassle, feeling
privileged during the whole process?
http://www.aktivacorp.com/
The Challenge:
• Social – All his guests be amazed by
the equipment and feel comfortable.
• Physics – The equipment must work
perfectly at all the time and looks
good.
• Identity – I am someone of high
socioeconomic status.
• Communication – Easy to use and
fits my life style.
• Emotions – Want to feel unique, feel
I have everything and is customize
for me.
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23. SUBJECT
• Fancy John
JOB-TO-BE-DONE
• Enjoy to the maximum the
products and wants to be
fascinated with the service.
INSIGHT
• Feel privileged during the
whole process without any
hassle
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24. The proposed solution
Meeting with architect/designer
Client visit to AKTIVA
Proposal Process
Installation
Post-Sale Service
Prototype of the new sales experience
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25. E-commerce and Web page creation
• Build a fully operational web-page for e-commerce
• Team members:
– Pedro Ruiz, Jorge Grotewold,
Christian Coyoy, Karla Rodriguez
“Siempre Rentas El portal donde SIEMPRE rentas lo que quieres y SIEMPRE
rentas lo que tienes.”
*translation of slogan: Always rents the place where always rent what you want and always rent
what you have.
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26. Web page.
*We only pay for a 6 month subscription for the
domain, that’s why you can't find it now.
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27. The business idea
• The need:
• Small business need technological appliances but doesn’t
have the budget to buy them.
• How to satisfy that:
• Rent these appliances to decrease the need to buy.
• The opportunity:
• Build a web platform to connect the small business owners
with the ones that have the equipment. This allow us to
not have any inventory.
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28. School Fair
The project objective was to promote the brand Concept® in
the Guatemala school fair from January 5 to 16, 2013
THE BUDGET: *limited – Time to prepare the project 1 week
• The majority of people who came to the booth had no knowledge of
the high quality of our notebooks, after knowing it they went to the
bookstores to acquire the product.
• Since when start promoting the Concept Plus brand, the demand for
our product by bookstores and other outlets increased because people
began to ask for it.
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Comments

29. Index

30. Results
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42%
44%
14%
Boxes of Notebooks Sold
100 Hjs
80 Hjs
40 Hjs
0
20
40
60
80
100
120
140
160
180
80
62
96
169
84
60
108 97
Reams of Cut size paper

31. Warehouse Program
•Build a fully operational Microsoft Excel based
program that allows the control of the take outs of the
raw material and the entry of final products.
•The final objective was to reduce the waste due to the
lack of control to the production department.
Index
• Achieved a 7% reduction in waste

32. *Images of the program
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