1. MOTHER EARTH NEWS FAIR SOCIAL MEDIA KIT
Sponsor Name: ______________________________ FAIR Location: _______________________
Current Social Media
Twitter [ ] Handle(s):
Facebook [ ] Handle(s):
I would like my designated post to be posted on: (check one) [ ] Facebook [ ] Twitter
Please choose one of the following two options:
[ ] We elect to write our own social media postpending the approval of the MOTHER
EARTH NEWS FAIR team. This postwill be submitted 45 days before the scheduled event and
will be approved and will be notified within one week of submission of the posting date and
time. (See attached for examples and tips for a successful post)
Submitted posts must adhere to the following guidelines:
Facebook:No more than 75 words (including your FB name and booth number) and includes one of the following:
picture, video or link
Note: We have found that posts with engaging content (questions/polls) or posts highlighting a benefit to FAIR goers
receive the most interaction and engagement.
Twitter: No more than 140 characters including your Twitter handle and booth number and any hash tags you regularly
use to promote your brand (optional: picture/video/link)
Note: Please remember that pictures/links/videos take up many of the allowed number of characters - we suggest testing
the post with the picture/link/video before sending to our team for approval.
[ ] I request that the MOTHER EARTH NEWS FAIR team write a poston my behalf pending
my approval. This postwill be submitted for approval 45 days before the scheduled event and
will be approved within one week. The postwill then be scheduled and I will be notified of the
posting date and time.
Please remember to promote your involvement with the FAIR on your social media leading up to the FAIR:
Twitter: @MotherEarthFair (#MENF)
Facebook: MOTHER EARTH NEWS FAIR
Sponsor Signature: _____________________________________________ Date: ________________
For MENFAIR Team only:
Date submitted: ________________Date approved: _________________Date posted: _________________

2. MOTHER EARTH NEWS FAIR SOCIAL MEDIA KIT
Below are examples of we have discovered to be successful
Facebook:
 A picture or video that grabs readers attention – something that will stand out from the rest of
their newsfeed
 Play on words or puns
 Clearly state who, what, when and where (don’t forget to promote your booth number)
 Highlight a benefit or featured item that you are bringing FAIR goers
Twitter:
 Short and sweet: with only 140 characters the more to the point, the better
 Contains an eye-catching picture – again, something that will stand out from the newsfeed
 Use relevant hash tags – this allows interaction between trending topics and makes searching for a
specific tweet easy

3. MOTHER EARTH NEWS FAIR SOCIAL MEDIA SUBMISSION CHECKLIST
Sponsor Name: _____________________________________
The following post will appear on: (check one) [ ] Facebook [ ] Twitter
Facebook: (please make sure each of the following has been included in your post)
[ ] Less than 75 words
[ ] Includes Facebook/Brand name
[ ] Includes booth number
[ ] Includes one of the following: picture/video/website link
Twitter: (please make sure each of the following has been included in your post)
[ ] Less than 140 characters
[ ] Includes Twitter handle
[ ] Includes booth number
[ ] Includes any relevant hash tags
[ ] If it includes a picture/video/link (optional content) this has been incorporated to the character count
Submission: (please insert copy below)
Submission Date: ____________________

4. Sample Email to send out for sponors that choose option 1:
Subject line: Content for Social Media Post
The [location] FAIRis fast approaching. As part of your sponsorship package, you had elected to submit a
Facebook or Twitter post to promote your presence at the FAIR.Here is the reminder of how to go about this
process:
Social Media
 Create the post you would like us to approve and include any additional content: pictures, videos or
links that you would like to utilize in your post. Please submit this by [DATE: 45 days before FAIR] and
you will receive approval and the schedule of the post by [DATE: 1 week after submission].
 Make sure to include your name and booth number in your post and any other promotional
information you would like to promote
 Please utilize your social media channels to promote your attendance at the event, and tag us when
applicable.
 We will be sure to share or retweet posts you tag us in; this will increase your exposure to the FAIR
audience. The more you can do this, the more we are able to tell everyone how awesome you are!
 Please note if there is time sensitivity to your promotion so that we can seek the optimal time to post it.
FAIR Facebook[facebook.com]
FAIR Twitter[twitter.com] @MotherEarthFAIR
#MENF
Please email Robert Riley at rriley@ogenpubs.com whenyou have your content to submit and if you have any
social media questions.
Thank you and we look forward to seeing you at the FAIR.