This guide, the 5 Steps to Finding Your Ideal Clients on LinkedIn, was created to help LinkedIn members make the most of their accounts to find and attract the clients they want to work with.

1. The World’s Largest Professional Networking Platform
5 Steps To Finding Your Ideal
Clients On LinkedIn

2. The fact that you’re reading this PDF is evidence you want to learn how to make LinkedIn work
for you. After all, everyone you’ve ever worked with or know is on LinkedIn, and it’s a
“professional” Social Media site, right?
In my work as a designer, marketer, and digital strategist, I’ve come across many small
business people and coaches who want to know how to use LinkedIn effectively. However, they
don’t understand how it works and therefore hasn’t found it useful.
Here are some amazing reasons for having an optimized profile:
•LinkedIn is the largest professional network. As of April 2021, its membership was over 750
million
•LinkedIn is considered as the most trusted social media platform
•LinkedIn is ranked #1 (96%) amongst B2B marketers as the most important platform for
Social Media Marketing, followed by Facebook and Twitter at 82% each
•LinkedIn is used by more than half of all U.S. marketers.
So, what’s my point? Your audience is on LinkedIn!
The following 5 steps will help to maximize your opportunities for gaining more qualified
business leads on LinkedIn.
I know that you are busy, but optimizing your LinkedIn profile will be worth it. Block off some
time to get it done and if you have questions, send me a message on LinkedIn, I’d be more
than happy to help.
Karen Vick
Guiding Brands
karen@guidingbrands.com
linkedin.com/in/karen-vick

3. Fully Optimize
Your Profile
1
Your LinkedIn profile serves as your personal networking
space for building relationships and displaying your
personal expertise.
1. Include a headshot
2. Create a headline that stands out from the crowd
3. Create an interesting summary - do not simply copy/
paste your resume
4. Include examples of projects you have worked on
5. Give recommendations and endorsements to your
colleagues and business associates

4. Create A
Company Page
2
Your LinkedIn Company Page allows you to establish your
brand’s identity and capabilities.
1. Fill out your company overview completely
2. Add your logo & cover image
(Logo - 300x300 Cover Image - 1536x768)
3. Include your company’s details
4. Invite your network to follow your Company Page
5. Post content on your Page daily

5. Level-Up
Your Posts
3
Consistent posts on your Page will result in new followers
and an increase in engagement.
1. Post daily
2. Include custom images and videos in your posts
3. Post topics that are relevant to your target audience
4. Mix it up by posting a variety of topics each week. (Industry-
related, company-related, and sales based.)
5. Create a plan to schedule posts

6. Be Active &
Engage!
4
Liking is good but, commenting is even better!
1. Like posts that interest you
2. Read posts of interest and comment
3. Help your connections by sharing their posts
4. Encourage your network by celebrating work anniversaries,
birthdays, and achievements.
5. Send direct messages to people you want to connect with (Do this
with caution, please, do not SPAM)

7. Use LinkedIn
Hashtags!
5
LinkedIn hashtags act as categories for the people and
topics you would like to be connected with on the platform.
1. Create your personal branded hashtag and use it everywhere!
2. Find hashtags that are followed by your target audience
3. Place hashtags at the bottom of your posts not in the body of your
caption (they are clickable and will lead your readers away from
your post)
4. Include hashtags in your events posts
5. Do not use more than two lines of hashtags in your posts

8. So, to recap…
LinkedIn is a valuable resource, use it to get in front of the right people and turn
them into your clients by following the steps we outlined above.
1. Fully optimize your LinkedIn profile
2. Create a LinkedIn Company Page
3. Level-up your posts on LinkedIn
4. Be active and engage on LinkedIn
5. Use LinkedIn Hashtags everywhere on LinkedIn
Do you need help? No time to follow the steps on your own?
Schedule a time to talk. SCHEDULE AN APPOINTMENT HERE

9. Thank You
For downloading this guide!
Reach out to me any time for answers to questions about
anything you learned here or to share how you used the
guide. I would love to hear how these tips have helped you
find your ideal clients on LinkedIn.
Karen Vick
Guiding Brands
info@guidingbrands.com
linkedin.com/in/karen-vick
www.guidingbrands.com
SCHEDULE AN APPOINTMENT HERE