Expert Marketing tips for Mortgage Broking professionals
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This presentation provides practical tips, checklists and case studies for Mortgage Brokers to improve their Marketing, lead generation and branding, from the experience of leading Finance and Mortgage Broking Marketing expert Karen Hall from Marketing consultancy, 101 Things.
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Expert Marketing tips for Mortgage Broking professionals
- 5. “If I were given one hour to save the planet, I would spend 55 minutes defining the problem and 5 minutes resolving it.”
- 6. 3 brokers; 3 diagnoses
- 8. What sets you apart? 1. It’s not about you! 2. Benefits, not features 3. Short and sweet 4. Make it visual 5. Include case studies & testimonials
- 9. What sets me apart from other mortgage brokers, and banks, is: 1. Speed and convenience 2. Solutions, not sales and 3. My exclusive ‘CARE’ strategy • C – Choice • A – Advice • R – Research • E - Education
- 12. Vital Functional
- 13. Roger’s time spent as a banker has given him a deep understanding of the internal processes and approvals necessary to get deals done. From first home buyers to blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah ……. If you are looking to: ✔ Get your loan approved ✔ Save money on your mortgage ✔ Save time on paperwork ✔ Improve your cash flow We can help you: è Find the right loan, quickly è Maximise your savings è Save time - we do all the legwork.
- 15. Engage your current clients 1. Cross-sell 2. Ask for referrals 3. Ask for testimonials 4. Stay top of mind 5. Surprise & delight
- 17. Scale up! 1. Types of partnerships 2. A successful marriage 3. Leverage, leverage, leverage
- 19. Karen Hall 0447 682 635 karen@101things.net.au