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LinkedIn for Researchers: It's More Than a CV
- 1. LinkedIn for Researchers: It’s more than a CV! Kara Gavin, M.S. Michigan Medicine Dept. of Communication
- 2. Key facts about LinkedIn • Owned by Microsoft since 2016 • 930 million users world wide, up 30 million since January 2023 • 300 million users in U.S., who account for 1/3 of traffic. • Nearly half of U.S. users visit the site daily. • Unlike other social media platforms, focuses on professional activity • High use by business and public policy community • 3,000-word character limit on posts • Probably one of the most “Google-visible” things about you!
- 3. U-M on LinkedIn • Multiple branded accounts posting content you can engage with • Michigan Medicine (200,000+ impressions/month) • Eisenberg Family Depression Center • Medical School • Multiple centers, schools, colleges and groups • You can get verified as an employee of U-M & Michigan Medicine to get employee-focused features (via email verification) • HR uses – finding new staff, fellows, etc.
- 4. Key steps to spruce up your profile • The space immediately under your name should be a short “ad” for you • DO NOT just enter your current title (people can see that further down). • Instead, write a punchy description of your professional self. • In the “Summary” area, you can describe your professional interests and current projects. Using key terms and buzzwords may help you be visible in search. • In employment history & education, use full company/institution names. • LinkedIn will likely recognize them automatically, and make it easier for people to connect with you because they once worked/studied/trained at the same place. • Use a professional-looking photo. • Add links to your projects, papers, website(s), professional societies • Enter specific skills you possess – and other professional/volunteer activities. • Contact info will only be visible to those who you’re connected to.
- 5. Tips for posting • Like and repost posts from accounts you follow • Short posts are fine! (And you can include many features) • Posting as an article (even a short one) opens up formatting tools • Use hashtags and tag others’ accounts to improve discoverability and onward sharing • When sharing a link or photo, add a sentence or two about why you’re sharing it • A great place to give praise, celebrate achievements and milestones, and share resources • Post every time you publish a paper, go to a conference, get a grant or award, or add a new professional title/role
- 6. Sharing slide sets • Slideshare.net – log in using your LinkedIn login • Post PDFs or PPTs • Assign visibility – public, private, allow downloads & clipping or not • Add description and tags to make them discoverable • Leave out preliminary data if you want
- 7. Privacy & etiquette • You can control what is visible about you to people you’re not connected with, who can message you, and who you connect with • You can see recommended posts or latest posts • You can tell LinkedIn to email you about activity involving you • Stick mainly to professional and professional-adjacent posts (i.e. conference travel) • Avoid overtly political posts if you do policy-relevant work • If someone asks to connect & you have no idea who they are: ignore • People can pay for Premium access which gives them the ability to message you via InMail, unless you turn this off
- 8. If nothing else… • Update your profile at least once a year (set a reminder!) • Set your privacy and notification settings • If you get an email saying someone has mentioned or messaged you, go see what it’s about and engage (or not)