Reveal Remarkable_Show Treatment

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© RVEAL Media, LLC
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rveal.media
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a show by Rveal
Reveal
Remarkable
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rveal.media
Copyright © 2021 Rveal Media, LLC
All rights reserved.

3
Table of Contents
Overview 4
Welcome 5
Tech We Use 6
Show Description 7
Audience Personas 8
Publishing Schedule 9
Branding 10
Show Fonts 11
Show Logos 12
Show Colors 13
Show Style 14
Music Playlist 15
Stock Footage 16
Show Flow 17
Full Episode Construct 18
Full Episode Timeline 19
Hook
20
Stinger 21
Transitions 22
Lower-thirds 23
Motion Titles 24
Summary/CTA 25
Logo Reveal 26
End Screen 27
Audio Levels 28
SFX 29
Micro Flow 30
Micro Flow Construct 31
Micro Video Timeline 32
Micro Hook 33
Micro Logo Reveal 34
Micro CTA 35
Graphics 36
YouTube Thumbnails 37
Announcement Graphics 38
Quote Graphics 39
Copywriting 40
Show Notes 41
Social Media Captions 42
Blog Posts 43
Articles/Blog Posts 44
Email Newsletters 45

5
Welcome to your Show Treatment for Reveal Remarkable!
The purpose for this document is to create clarity and confidence in all
parties for how this show will be consistently produced, post-
produced, and published with the utmost excellence.

7
Show Description
Reveal Remarkable is a 40min show that helps
thought leaders reveal their visions and grow their
organizations through story-centric content.
In these episodes, Kap Chatfield (CEO at Rveal) and
Jake Prieur (COO at Rveal) interview executives and
thought leaders who are creating remarkable content
in order to grow their businesses. They also reveal
their own thought leaders within the world of
storytelling and digital marketing.

8
Audience Personas
B2B business leaders, experts, professionals,
industry thought leaders that know they need to
reveal their vision to the market in a captivating
way in order to grow their business
Clarifying the audience personas for this show is critical for us to ensure that we
are targeting the right people with the right message to achieve optimal results.
Below is a summary of who our audience is and what they care about.

9
Publishing Schedule
Full episodes Every 2nd Monday and 4th Monday of the month, 6AM
Articles/blog posts Every 2nd Monday and 4th Monday of the month, 6AM
Email newsletters Every 2nd Monday and 4th Monday of the month, 6AM
Announcement graphics The day before full episodes are published, 8AM
Micro videos M-F, 8AM
Quote graphics M-F, 8AM
The publishing schedule below lists how each piece of content derived from each episode will be distributed on each of its
respective platforms.

10
Branding
The look, feel, tone, and style behind
every piece of content

11
Show Fonts
Header 2
Sub-headers
Body
PDF/carousel headers, article headers
Full episode lower-thirds (titles), full episode motion titles subtitles, carousel body text
Micro video subtitles, PDF/article body text
Header 1
Full episode YouTube thumbnail titles, full episode lower-thirds (names),
full episode motion titles, micro video headlines
Helvetica Neue
Helvetica Neue
HELVETICA NEUE
Helvetica Neue
(CONDENSED BOLD)
(Bold)
(Light)
(Regular)
The show fonts are used in all the text-based elements of the video content and graphic content derived from each episode. The
guidelines for how each of those fonts will be used are listed below. These fonts files can be accessed and downloaded from this
show’s Dropbox folder titled “Show Branding”.

12
Show Logo
The show logo appears in the top left hand corner of full episode. It also appears in at the end of the full episode and the micro
videos as well as on the quote graphics to continually brand the show in front of the audience. As a general rule, the white version of
the show logo is what will be used as the overall in the full episode. Also, the white logo will typically be used on dark backgrounds,
and the black logo will be use on light backgrounds. These logo files can be accessed and downloaded from this show’s Dropbox
folder titled “Show Branding”.

13
Show Colors
Teal
Hex: #16E7CF

Pantone: 3255 C
Diamond
Hex: #FFFFFF
Fog
Hex: #D7D7D7
Onyx
Hex: #292929
The show colors are used in all of this show’s branding elements, including the stinger, lower-thirds titles, motion titles, end screen,
podcast thumbnail, YouTube channel art, YouTube thumbnail template, social media graphic templates, email marketing templates,
blog post template, and PDFs.

14
Show Style
The Show Style is the foundation of the visual style of all of the show’s branding. Specifically, a Show Style is a collection of the templates
for the episode’s stinger, transitions, lower-thirds, motion titles, logo reveal, and end screen. The Show Style also includes templates for
each episode’s graphics, including the YouTube thumbnail and social media graphics. Although the show styles are a collection of
templates, each show style is fully customizable to to create a visual/audible branding experience that’s unique to each show.
Show Style chosen:

15
Music Playlist
The music playlist is curated to provide background
music for the show’s full episode stinger, logo reveal and
end screen as well as for background music for the micro
videos. The music playlist can be accessed and
downloaded from this show’s Dropbox folder titled “Show
Branding”.
This show’s music playlist genres:
• Ambient
• Lounge
• Electronic

16
Stock Footage
The stock footage collection is
curated to provide footage for the
show’s full episode stinger and
motion titles as well as b-roll
footage for the micro videos. The
stock footage collection can be
accessed and downloaded from
this show’s Dropbox folder titled
“Show Branding”.
This show’s stock footage
collection includes:
• Filmmakers
• Podcasts
• Business

17
Show Flow
How every full episode will be pieced
together, from beginning to end

18
Full Episode Construct
Narrative episode framing with 2 People (w: 960px/person)
Interview episode framing with 3 People (w: 960px/person)
Each full episode video will be constructed with the
following specifications:

1. The full episode will be created in a 16:9 format
(1920 x 1080).

2. Each host and guest speaker will have equal
framing on screen.

3. As each host and guest take turns speaking, the
video will cut from a multi-person gallery shot to a
shot of the individual speaker.
1
2
3

19
Full Episode Timeline (60min)
Hook Stinger Intro Content (Points 1-4) Summary/CTA Credits/
End screen
The full episode timeline shows from beginning to end when the different segments of a show occur. These different segments
include the hook, the stinger, the intro, the content, the summary/CTA (call to action), and the credits/end screen. In the following
slides, we’ll cover what will occur at each of these different points in the full episode timeline.
1. No clear strategy
2. A lack of tracking
3. Comes off too salesy
4. Doesn’t build an audience

20
Hook
End screen
The hook (around 10sec long) is a
captivating segment of the full episode that
is copied and placed at the beginning of
the full episode to grab the audience’s
attention.

With the help and guidance of this show’s
Creative Director, the Video Editor will listen
through the full episode and select this
hook-worthy section for each episode.

21
Stinger
End screen
The stinger (placed immediately after the hook) is
a consistent element to the show branding that
appears in every episode in the same place.

This full episode stinger video file can be accessed
and downloaded from this show’s Dropbox folder
titled “Show Branding”.

22
Transitions
End screen
Transitions
The transitions (placed between the
stinger and intro, between the content
and each point referenced, and the
summary and the credits/end screen)
helps provide a visually attractive
transition from one image to the next.

Each transition will play for 0.5 seconds
and will be accompanied by a matching
transition sound eﬀect that lightly plays
in the background.

The transition files and SFX files for the
transition can be accessed and
downloaded from this show’s Dropbox

23
Lower-thirds
End screen
Lower-thirds
The lower-thirds (placed at the beginning of the intro
segment of the full episode) will be centered under
each speaker, displaying the speaker’s name as well as
their job title (refer back to the Show Fonts and Show
Colors pages for this show’s lower-thirds formatting).
The lower-thirds titles will stay on screen for 5 seconds
before disappearing.

Each lower-third animation will also be accompanied
by a background sound eﬀect that will play lightly as
the lower-third animates in.

Lower-thirds will also have a dark overlay behind them
in order for them to be seen more clearly against lighter
backgrounds.

The lower-thirds files and SFX files for the transition
can be accessed and downloaded from this show’s
Dropbox folder titled “Show Branding”.
Speaker’s name (Header 2 font)
Speaker’s title (Sub-header font)

24
Motion Titles
End screen
Motion Titles
The motion titles (placed through the
Content segment of the full episode
whenever a new point is introduced)
helps maintain visual and audible
engagement with the audience. Ideally,
there will be a minimum of three motion
titles per episode.

Each motion title will play for 3-5
seconds and will be accompanied by a
matching transition sound eﬀect that
lightly plays in the background as well as
a stock footage clip or photo image that
goes with the point discussed.

The motion title files, SFX files, stock
footage files, and photo files for the
motion titles can be accessed and
downloaded from this show’s Dropbox
1. No clear strategy
2. A lack of tracking ROI
3. Comes oﬀ too salesy
4. Doesn’t build an audience

25
Summary/CTA
The Summary/CTA for this show’s full episodes will be a two-person
recap for interview episodes (which normally have 3 people) and a two-
person recap for narrative episodes.

The Summary/CTA segment of the full episode will have a brand
standard outdo song that plays lightly in the background for every
episode, leading into the logo reveal and end screen.
End screen
For interview episodes, the show transitions from
a 3-person conversation to a two-person recap.

26
Logo Reveal
End screen
Logo Reveal
The logo reveal (placed at the end of
the episode after the Summary/CTA and
before the Credits/End screen) is a
2-3sec animated version of the Show
Logo.

The logo reveal video file can be
accessed and downloaded from this
show’s Dropbox folder titled “Show
Branding”.

27
End Screen
End screen
End Screen
The end screen (placed at the very end
of the episode) is a 5-10sec animated
screen that will appear on the YouTube
video. This is where other specific
episodes, playlists, and subscribe
buttons can be programmed to appear
for the YouTube audience.

The end screen video file can be
Branding”.

28
Audio Levels
The audio levels for all dialogue and stingers will be kept between -6 DB and 0 DB
(see figure 1) in order to ensure that the volume will be at a normal level for all
podcast platforms and devices.

The audio files will also be treated with a compressor eﬀect (see figures 2 and 3) in
ensure that the volume doesn’t dip or rise too drastically, as well as a channel EQ
eﬀect (see figures 2 and 4) to make the high-ends of the audio crispy and clear
with the low-ends of the audio full and warm.
1 2
3
4

29
SFX
End screen
The following are examples of SFX files that will be placed through the timeline of the full episode video. These SFX will be set at lower
DB levels than the dialogue from the episode so that they can enhance the audio experience without distracting the listener.
Stinger transition SFX Lower-thirds SFX Motion titles SFX Outro song SFX

30
Micro Flow
How every micro video will be pieced together,
from beginning to end for social media

31
Micro Video Construct
HOW MUCH IS AN UNCLEAR VISION
COSTING YOUR COMPANY?
Subtitles
Subtitles
Subtitles
Subtitles
Each micro video, created for social media
distribution, will be constructed with the
following specifications:

1. The micro video will be created in a square
format (1080 x 1080) and will be a snippet up
to 60sec long from the full episode

2. Each micro video will have an engaging
headline, formatted according to the show
branding colors and fonts

3. Each micro video background will either be
the show’s brand colors and/or a stock
photo/footage clip from the show branding
folders.

4. Each micro video will have typo-free subtitles
1
2
3 4
Four diﬀerent options for micro videos
according to this show’s branding

32
Micro Video Timeline (<60sec)
Micro Hook Micro Logo
Reveal
Micro Content
Micro CTA
The micro video timeline shows from beginning to end how a micro video will flow. The diﬀerent segments include the micro hook,
the micro logo reveal, the micro content, and the micro CTA (call to action). In the following slides, we’ll cover what will occur at each
of these diﬀerent points in the full episode timeline.
Subtitles
Subtitles
Subtitles
watch/listen on all platforms
Subtitles

33
Micro Hook
Reveal
Micro Content
Micro CTA
Subtitles
The micro hook (around 2-5sec long) is a captivating segment of the full
micro video that is copied and placed at the beginning of the full episode
to grab the audience’s attention.

With the help and guidance of this show’s Creative Director, the Video
Editor will listen through the full episode and select this hook-worthy
section for each episode.

34
Micro Logo Reveal
Reveal
Micro Content
Micro CTA
Subtitles
The micro logo reveal (around 1-2sec long) is a consistent element to
the show’s micro video branding that appears in every micro video in the
same place.

This micro logo reveal video file can be accessed and downloaded from
this show’s Dropbox folder titled “Show Branding”.

35
Micro CTA
Reveal
Micro Content
Micro CTA
Subtitles
watch/listen on all platforms
The micro CTA (around 3sec long and placed at the end of the Micro
Content) will tell the audience where they can watch/listen to the full
episode that the micro video is derived from.

The micro CTA file can be accessed and downloaded from this show’s
Dropbox folder titled “Show Branding”.

36
Graphics
How YouTube thumbnail and quote graphics
will be constructed

37
YouTube Thumbnails
Narrative Episode Thumbnail
Interview Episode Thumbnail
The YouTube thumbnails are graphics that are created for each full
episode video.

1. For this show’s interview episodes and narrative episodes, the
images to the right reflect the templated styles that the
thumbnails for each of those videos would be crafted.

2. Each YouTube thumbnail will have the show logo in the bottom
left-hand corner.

3. Interview episodes will show head shots of the guest.

4. Episode titles will be justified left.

5. Narrative episodes will have a stock photo or an image relevant
to the episode in the background and/or foreground.
1
2
4
3
5

38
Announcement Graphics
The announcement graphics are generate awareness
about a new episode that has just been released. The
announcement graphics will have the following:

1. The show logo will be in the top left corner

2. “NEW EPISODE” will be written in big, bold letters.

3. The title for the episode will be justified left.

4. For interview episodes, the guest’s head shot will be to
the right of the episode title.
1
2
3
4

39
Quote Graphics
When creating quote graphics per
episode, four quote graphics will be
designed using quote from the show
notes that are created.

1. The show logo will be placed in top
right corner. Both black and white
versions will be used.

2. Quote graphic font will be in
alignment with the show fonts and
show colors. Quotes will also be
justified left.

3. Specific quotes will also be in
quotation marks and will reference
the host or guest.

Quote graphics template can be
Branding”.
Quote graphic w/ stock photo Quote graphic w/ head shot
1
2
3

40
Copywriting
How copywriting will be constructed for show
notes, emails, social media captions, blog
posts, articles, etc.

41
Show Notes
The show notes for every episode of this show will
follow this format:

1.Title
2. Description
3. Main Takeaways
4. Timecodes - these will not only create chapters
in the YouTube video for viewers to skip to specific
sections, but these timecodes will also be used by
our video editors to grab the micro video clips and
title them with the proper headlines
5. Quotes - these quotes will be used by the
graphic designers to create the quote graphics
6. Contact
1
2
3
4
5
6

42
Social Captions
The social captions for each episode and piece of micro content
published will have the following:

1. Social captions will have a warm and professional tone.

2. Social captions will begin with a captivating sentence/question
to grab the audience’s attention.

3. The social captions will either end with a call to action link that
drives traﬃc to the blog post on the website for the episode, or
it will contain that same link in the first comment of the social
media post.

43
Blog Post
The blog posts for each episode will contain the following: 
1. The title of the episode as the title/headline of the blog
post

2. An embedded link of the YouTube video from the full
episode at the top of the blog post

3. An embedded link of the podcast underneath the
YouTube video embedded

4. The show notes beneath the embedded podcast link

5. A “P.S.” linking directly to a CTA for the customer’s core
business

6. Social media icons linked to customer’s social media
platforms
1
2
3
4
5
6

44
Email Newsletters
The email newsletters will be sent
out for each episode and will contain
the following:

1. This show’s brand colors, fonts,
and logos

2. A captivating subject line/headline
for the email

3. A GIF of a 3-5sec clip from the
episode to keep the audience’s
attention (linked to the blog post for
the episode on this show’s website)

4. The description of the show
episode in the email

5. A thumbnail of the show episode
(linked to the blog post for the
episode on this show’s website)

6. A “P.S.” linking directly to a CTA for
your business

7. Social media icons linked to your
social media platforms
1
2
3
4
5
6
7

Let’s start the show!
Questions? Email support@rveal.media

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