Pharma communication in an era of increased patient engagement

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In an era of increased patient engagement, pharma communications depends on the surrogate means of awareness, communities and purposes.

Health & Medicine

Pharma Communications
in an era of Increased
Patient Engagement
April 05, 2017

Which medicine
you take
most frequently?
Which company
manufacturers it?

IS
The Drugs and Magic Remedies
(Objectionable Advertisements)
Act, 1954 controls advertising of
drugs in India.
Pharma speaks to doctors
Doctors talk to
patients
Communication
is
Complex

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