Bus 251 Mid

1. BUS251
Mid 1
TIME DURATION: 1 hour 10 minutes
Total Marks: 15
Submitted to:
Amreen Talukdar
Lecturer, Department of Marketing and International Business
School of Business and Economics
North South University
Submitted by,
Name: Kamruzzaman Hasib
ID: 1811946630
Date: 07/08/21

2. Letter
Plot: 15, Block: B
Bashundhara R/A, Dhaka-1229
Bangladesh
Date: August 7, 2021
David Smith
Lecturer, Department of Economics and Department of International Development
University of Oxford
Oxford OX1 2JD, United Kingdom
Subject: Request for a position to study Economic for Development.
Dear Sir/Madam,
I am Kamruzzaman Hasib, BBA graduate from North south University with a Marketing major. I
am writing to you to request for a chance to study Economics for development in the Department
of Economic and the Department of International Development.
I am a citizen of Bangladesh -, a developing country, I plan to learn economics in order to serve
as one of our Prime Minister's economic advisors. My main goal is to contribute to the economic
development of my country. In my BBA, I chose marketing as a major since, when combined with
economics, it would be very useful in assisting me in developing economic policies for my country.
I have graduated with honors from my university and was awarded the title of Leadership Award.
In addition, as part of my BBA curriculum, I competed in inter-university competitions in which I
had to create solutions to contemporary economic difficulties facing developed countries. In each
of those competitions, I finished in the top ten - out of hundreds of competitors. As a result, I
believe that studying at a prestigious university like Oxford will help me realize my aim of making
large contribution to my country's economic development.
The Award letters confirming my top position in the aforementioned competitions, as well as my
BBA grade sheet, are enclosed. I hope you will consider my request and provide me the
opportunity to study Economics for Development in one of your departments.
Regards,
Kamruzzaman Hasib
Kamruzzaman Hasib

3. Memorandum
Date: 7th
August, 2021
To: All employees
Zenith Technologies
Cc: Department Managers
Zenith Technologies
Board of Directors
Zenith Technologies
From: Kamruzzaman Hasib Kamruzzaman Hasib
Finance Manager
Zenith Technologies
Subject: Misuse and mishandling of Office materials.
Dear colleagues,
The office manager has informed us about the misuse and mishandling of office materials such
as writing materials, envelopes, stationary, ink, and so on. This memo is being sent to all of our
employees to warn them to avoid misusing or mishandling raw office materials.
Our organization spends about BDT 50,000 on various expenses each year. It has been brought
to our attention that this expense is higher than it should be in light of our official request.
Finding suggests that our employees have taken office materials such as stationary. This is not
only harmful, but also unethical. Employees should also make an effort to reduce the
wastage office supply waste to a minimum.
We believe that our employees will cooperate fully in fixing this issue, and that the misuse and
mishandling of office supplies will be considerably reduced. Please recognize that this matter is
increasing expenses unnecessarily, and your help in reducing them will be greatly appreciated.
[N.B.: Attached herewith is the signature roster. Please acknowledge the memo and sign in your
designated place.]

4. Summary:
AI stands for Artificial Intelligence (AI) By collecting and analyzing data, as well as analyzing
trends in economic indicators and consumer demands, marketing is able to make automatic
decisions. By decreasing the need for a marketing team, AI and accelerating marketing
operations can improve efficiency. This is accomplished through the use of consumer profile
data, which helps AI to learn how to communicate effectively with customers. Natural language
processing, media buying, data processing, and other Artificial Intelligence are used.
Artificial intelligence will be crucial in aiding marketers in reaching out to customers. The AI
marketing components listed below help bridge the gap between large amounts of acquired
customer data and the next marketing actions that can be utilized in future campaigns:Machine
learning is powered by artificial intelligence and involves software algorithms that automatically
analyses information and improve it over time.
Big Data and Analytics: The emergence of digital media ushered in a flood of big data, allowing
marketers to better understand their efforts and transfer value across channels.
AI Platform Solutions: Effective AI systems provide marketers with a single platform to manage
the massive amounts of data generated. Such platforms can provide marketing intelligence on
specific clients to aid in decision-making.
Modern marketing necessitates a detailed understanding of customer needs and preferences, as
well as the ability to act quickly and effectively on that knowledge. Because of its ability to make
real-time, data-driven judgments, AI has been thrust into the spotlight of marketing stakeholders.
Marketing organizations, on the other hand, must be judicious when deciding how AI should be
integrated into their campaigns and activities.
Thank you. Have a great day.