Source: http://www.sjainventures.com/

1. Bulk SMS – The 5 Big Benefits

3. 1. Open Rates
98% of all SMS messages are opened and read by the
recipient, and on average within five seconds. That alone
sounds impressive but when compared to the 20% average
open rates of email it’s even better. Not to mention the fact
that of those 20% of e-mails that are actually opened the
average open time on these is about forty eight hours. So if
you want to make sure that your message is seen by the
highest percentage of people in your marketing database –
choose SMS every time.

5. 2. Speed and Flexibility
All businesses should be geared to react to the fluidity of the
modern business world, as flexibility and adaptability are key
to reacting to the ever changing market conditions. With the
virtual zero lead time in bulk SMS marketing, campaigns can
be conceived of and delivered to their target audience in a
matter of minutes. This can be used to drive footfall on a slow
day or clear old stock ahead of new deliveries. A bulk SMS
service such as that offered by Text Republic, allows
businesses to immediately respond to the events of the day
or to a competitor’s promotions almost instantaneously.

7. 3. Low Cost and High ROI
Newspaper ads, TV commercials and almost all forms of
outdoor advertising are cost prohibitive for most small to
medium sized businesses. Bulk SMS marketing on the other
hand has such low set up and running costs that campaigns
can be launched and executed for a tiny fraction of costs
associated with the more traditional marketing methods.
With this cost effectiveness and high return in investment,
bulk SMS marketing is an almost essential marketing tool for
any modern SME.

9. 4. Highly Targeted
The days when business owners and marketing managers
could send out marketing messages into the ether in the hope
that they would land on their target audience are over. For
any company with even one eye on costs, it’s now essential
that every marketing message is as highly targeted as
possible.

10. As bulk SMS marketing is permission based everyone who
receives a message will –
a) already have a relationship with you, and;
b) have agreed to receive marketing messages from you.
These two facts means that these targets are already
customers as well as being hot leads for new sales. It’s an
accepted fact that it’s between 5 to 7 times easier to resell to
existing customers than to gain a new customer and a bulk
SMS service is the perfect way to market to existing
customers.

11. 5. Personalisation
SMS messages can be personalised to the recipient and
delivered to their pockets within seconds. They can also be
personalised based on the customer’s previous buying
behaviour and demographics. They can even be location
based as well as individually sculpted based on different
stores and different regions of the country.

12. To try and achieve this level of personalisation in any other
form of marketing would be a very costly exercise. With bulk
SMS however, it can be done for almost no extra cost as well
as having a uniquely powerful impact on the recipient.
Source:
http://sjainventures.com/