This document summarizes a BYU internship team's research and recommendations for how the Church of Jesus Christ of Latter-day Saints could implement crowdsourcing. The team defined crowdsourcing, identified four common types (collective intelligence, crowd creation, crowd voting, crowd funding), and researched best practices from companies that use it successfully. They recommend that the Church appeal to volunteers' values, provide training and feedback, and create mutually beneficial projects to attract and retain contributors.

1. BYU INTERNSHIP TEAM:
TARYN FOX
SCOTT BOYCE
GARRETT YENTES
DECEMBER 2014

2. TEAM INTRODUCTION
Garrett Yentes
• Deliverables Manager
• Business Management, April 2016
• Tulare, California
Taryn Fox
• Contact Liaison
• Sociology, December 2015
• Tulsa, Oklahoma
Scott Boyce
• Team Leader
• German/Business Management, December
2015
• Portland, Oregon
Introduction
Overview
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Analysis
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Conclusion

3. THE PROJECT
In coming decades, The Church of Jesus Christ of Latter-day
Saints
faces explosive growth in membership. Technology is crucial to
supporting the unity and progress of the Lord's kingdom, and
crowdsourcing is a strategy to enable the Church to respond
quickly and efficiently to technological challenges and needs.
We were responsible to research theories and applications of
crowdsourcing, refine the information, and then recommend the
best practices to LDSTech.
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4. CROWDSOURCING
Defined
 Attracting participation from a
large group, especially online
Benefits
 Saves time and money
 Richer, diverse perspectives
 Unity & Enthusiasm in cause
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5. FOUR TYPES OF CROWD SOURCING
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Collective IntelligenceCrowd Creation
Crowd Voting Crowd Funding

6. APPROACHES TO USING CROWDS
Strategic Considerations
1. Sustain participation over time
2. Effectively compete for contributors
3. Effective leadership to establish
expectations and agenda
4. Find pathways to profit from contributions
5. Leverage social media
6. Network through professionals, esp. to
find most skilled
7. Teaching non-professionals.
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7. RESEARCH TOPICS
BYU Sociology Faculty
Interviews: how to find and
retain participants
Best practices of standout
crowdsourcing companies
Contacted Amazon and
Kickstarter
Topic: How to launch a
crowsourced project Topic: How to market to an
unpaid crowd
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Synergy: DuoLingo,
ReCaptcha

8. VOLUNTEER VS REWARD
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Incentives matter!
Volunteer Paid
• Prizes
• Rewards
• Wages
• People must feel they can contribute
to a need using their skill
• Network
• Have a main purpose or cause that
unites volunteer
• Provide Feedback
• Create tasks and opportunities that
increase professional experiences for
volunteers (motivation)

9. VALUES
“Values will help retain people.”
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BYU Sociology Faculty:
“You have to appeal to [people's]
values—self-interest will not be enough.”
Appealing to values cannot be a
means to an end, but rather an end
unto itself.

10. CREATING VALUES
Analysis
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Ask Stakes to contact tech
professionals
Hold Bi-Monthly/Monthly how-to
sessions
Attendees learn new skills
Develop Passion
Passion creates Values, Skills,
Missionaries

11. RECOMMENDATIONS
Recommend
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1.Create a mutually beneficial system, joining
two needs or 'pain points'
2.Whatever your approach, use the steps of how
to begin
3.Choose projects that motivate volunteers
4.Get strategic input from your crowd
5.Define which group you will target:
Professional or Non-Professional Volunteers

12. HOW TO BEGIN
Define the project clearly.
Create a plan of action.
Assign a manager.
Train, supervise, and motivate your volunteers.
Recommend
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13. CONCLUSION
Conclusion
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In order to serve a growing Church,
LDSTech must implement crowdsourcing. It should
leverage technology to communicate needs & solutions, and
trust crowds for creative, technical, and strategic content.
Following a "sales funnel" model, effective leadership
and thoughtful incentives will increase "Service Lite" (many
small contributions), and improve "conversion rate" to larger
time commitments (full-time missionary service).

14. Conclusion
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QUESTIONS
Introduction
Overview