Final presentation for ADV 420

1. L’OREAL,THE
FINAL
PRESENTATION
By Kamille Rose for ADV 420

2. ABOUT
• Founded in 1909
• International company
• Products include: haircare, makeup, skincare, hair color

3. WHAT IS
INBOUND
MARKETING?
• Blogging
• SEO (Search Engine Optimization)
• Social Media
• Mobile Apps

4. WHY IMPROVE
MOBILE APPS?
• Current apps are have limited or poor functions
• As of now there are 13 apps, downsize
• More useful for consumers, more useful for you

5. WHY IMPROVE
BLOG CONENT?
• Current blog content is devoid of human touch
• Need to utilize video and photo tutorials
• More personality

6. BLOG IDEA
• Tutorials that include photos and videos
• Example: How to eye makeup

7. MOBILE APP
IDEA
• One all encompassing app that combines and improves existing content

8. HOW TO TRACK
SUCCESS
• Total Reach
• Clicks per page
• Website visits
• Visits per page

9. AREAS OF
GROWTH
• More followers
• App downloads
• More sales

10. THANK YOU FOR
YOUR TIME