I gave this talk to the Triangle Recruiters Association where I explained how the world has changed and content is now the unlock to candidate attention.

1. How To Not Suck At
Recruitment Marketing
Kam Kales
Email me for the slides: kam@glance.ai

2. Why Can I Talk About This Stuff?
-Background in software
-Got into Recruiting and built a bunch of tools we now use internally
-Built fastest growing Facebook Group for Recruiting (0-2.5k members in 6
weeks)
-Speaking at 10 conferences in next 8 months. Just spoke at SourceCon

3. The World Is Different Now

4. Demand ⇒ Supply

5. Attention Is The New Currency

6. Why is Attention better than $$$?
With attention you can make money easy
With attention you can fill positions easy
With attention you can take 5 shots and only need 1 to fall

7. Example: I wanted to reach Recruiters
-Facebook Group
-Messenger Bot
-Emails
-Viral Content

8. Why did I do that?
Our entire business runs on 4 steps:
1. Content
2. Marketing
3. Sales
4. Delivery

9. Is this just me saying this? No

10. What should you go do?
Get whoever has to sign off on you doing a podcast, Facebook Group,
Chatbot to say yes, yesterday.
Go all in on content. Content drives everything you need to do.
6 months ago I was no one. No one in this room knew who I was.
I didn’t get here by waiting my turn. I got here by sharing content and
learning from those with experience.

11. Content Rules
Document, don’t create
Daily is best
No editing
Do everything from your Iphone so you don’t have an excuse

12. After 3 months you can reevaluate
We went all in on Facebook Groups. Content in those.
We’ve learned the group is incredible. Now we are diversifying.
I am bringing on a full time video person to follow Chris and I around.
The reasons why I am doing this….People believe you have to work 14 hours a day, raise VC and have
experience to start a business.
I want to teach everyone you can work a normal day and have plenty. Through this authentic video I will
get more views, more followers, a portion of those will turn into leads and some will close.
We’re investing into more content because it drives marketing. Which drives sales, etc.

13. If you leave here today and only do one thing
Understand attention is better than a sale today