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Sweet Cheeks Branding Project Highlights Bakery's Community Focus
- 1. Sweet Cheeks Branding Project Kaitlin Miller Public Relations
- 2. Introduction Hi there! I’m Kaitlin, and that furry friend next to me is my dog Macho. And together, we’re just a couple of normal people, and dog. This is my branding project for a bakery that if I had a million dollars to spare and nothing else to do, I would totally open!
- 3. Introduction Continued… I created this bakery for my love of baking. I also love to see people happy. Who isn’t happy after eating sweets? The name Sweet Cheeks isn’t just a funny play on words. Growing up, I had a huge sweet tooth, which led to my big, pink cheeks. My mom started calling me sweet cheeks around age 6 and it has kept on. This nickname was just an obvious name for a fun-going bakery in which my love for sweets and my love for others can combine into one. This isn’t just any bakery either. I understand the restrictions that people have, and the restrictions people choose to live by, which is why my bakery will have multiple selections, such as gluten-free, egg-free, and peanut-free .
- 4. Our Mission Family oriented bakery, where anyone can come hang out and eat, with no worries. We also will not offer wifi internet, and we value those who don’t use their cell phones, and will offer a discount for those who offer their cell phones to the waitress to keep during the time you’re at the bakery.
- 5. Connecting to the Community To connect to the community, we will not only participate in the local events with bake sales, we will hold events that are family-friendly at the bakery. For social media, we will be able to reach the community though posting pictures, recipes and invites through our blog, Facebook, Twitter, and Instagram. We will also be able to provide our Pinterest page for those who are looking for baking inspiration and for those to send us ideas of what the consumers/customers want to see in our bakery.
- 6. Conclusion In conclusion, we want to create a safe space for families to come and enjoy some mid-day sweet-tooth cravings. We are looking to expand to those who have been restricted all of their lives, and enjoy themselves. Why go to a place where you can be restricted? Thanks everyone!