This document evaluates original and redesigned AT&T advertisements. The original ad lacks color and originality, and has a disconnect between the words and message. The redesigned ad uses targeted colors and images, clearly segments to the magazine's readers, and has a more consistent and memorable message positioning AT&T as the nation's largest network.

1. AT&T
MORE IS BETTER
Danny Altosino, Alivia Cannistra, Laura Cyrek,
Kaileigh Ceurvorst, and Lauren Martenson

2. TV SPOT: MORE IS BETTER

3. PUBLICATION
 Us Weekly
 Issue 941
 February 25, 2013

4. TARGET MARKET
 85% female
 Ages 25-54
 College education
 Fashion/Cosmetics
 Jewelry/Luxury goods

6. ORIGINAL AD
EVALUATION
 Stopping Power
 No color
 White space
 Lacks originality
 Transmission

7. ORIGINAL AD
EVALUATION
 Persuasive
 Body copy and visual
 Largest network
 Disconnect between
words and message
 Define more
 Locking
 Commercial
 No execution
technique (humor)
 Visual

8. REDESIGNED
AD EVALUATION
 Stopping
 Target Market-oriented
 Shoes/Girls
 Color
 Transmission
 Segmenting to Us
Weekly reader
 Message of the brand
 Use of photo - relatable

9. REDESIGNED
AD EVALUATION
 Persuasive
 Nation’s Largest
 With & Without
 AT&T vs. Verizon
 Locking
 Memorable
 Positive attitude
 Action