1. AT&T CASE COMPETITION
BY:
S A V I R A R U S D I K A I L I N
S A M U E L S T R A S S E R B R I A N P A L A N G
J A M E S M U R G U E Y T I O L U I S M O R A L E S
O S C A R A L D A Z

2. SWOT ANALYSIS
• Extensive
wireless and
wired network
• Increased focus on cloud offerings
• Growth in mobile data traffic
• Declining wire line
voice business
• Substantial and
increasing competition

3. “THE CLOUD RACE”

4. In a world of convergence with so many current
and potential competitors, the need for cloud
computing is continuously growing. By
providing customers with exceptional customer
service and expertise, AT&T will be globally
known as THE LEADER in the cloud computing
race.

6. CUSTOMER SERVICE
• Redefining customer service
• Making customer service the focal point of
AT&T
• Being innovative

7. DIFFUSION OF
INNOVATION

8. FIELD STUDY

9. FIELD STUDY FINDINGS…
• Employees had little to no knowledge on cloud
computing
• Limited services available for cloud computing
services
• Therefore we believe there is no clear leader in cloud
computing services

10. CLOUDWALL
• An interactive in-store cloud computing
demonstration
• Educate consumers on benefits of AT&T’s cloud
services

11. CLOUDWALL

12. AT&T VIDEO APPLICATION
• Provides educational videos to consumers
about the benefits of AT&T’s cloud services
• Helps solve inevitable problems customers will
have when dealing with new technology
• Assemble a tech team that will verify online
videos
• Will be free for AT&T customers and $1.99 for
non AT&T

13. i.e. Bank of America & Khan Academy
AT&T & Waywire

14. CONCLUSION
• AT&T will be THE LEADER in the cloud
computing services
• Through our “cloudwall” we will be able to
educate our consumers about our new cloud
computing services
• Our application will reinforce our goal in
becoming the leader in the cloud computing
service industry