The upcoming “Automotive E/E Architecture China Conference 2017” to be held on the 25th-26th May. in Shanghai will invite 200+ worldwide leading Automotive OEMs, Tier 1s, semiconductors, software, testing, designing companies, and research institutes to discuss the evolution & revolution of automotive E/E architectures and how the industry leading companies envision the technology in the future.

1. Electronics Architecture Evolution
Towards Automated Driving
Automotive E/E Architecture China Conference 2017

2. •An autonomous car is the main vision of the
automotive industry for the next decade. In 2017,
many OEMs started implementing intermediate
milestones through advanced driver assistance (ADAS)
functions to achieve a fully autonomous car. From the
industry point of view, realizing the new technology
with reasonable costs and reliability is a key
requirement for deploying autonomous cars.

3. • The upcoming “Automotive E/E Architecture China Conference 2017” to be
held on the 25th-26th May. in Shanghai, has invited Mr. Akhilesh Kona to
make a presentation that will provide an overview of the vehicle networking
challenges and trends with a deep dive into ADAS sensor architecture
evolution to support different levels of automated driving from L1 to L5. In
addition, with the changes in the electronic hardware architecture of the
vehicle, the architecture of the onboard system platform software will also be
accompanied by innovations. The integration of virtualization and software
containers will make digital cockpit and intelligent driving technology safer
and more highly integrated. Mr. Alan Zhang, the General Manager of
Blackberry BTS / QNX Greater China, will make a keynote presentation at the
upcoming “The China Automotive E/E Architecture Conference 2017” to be
held on the 25-26 May in Shanghai. He will present on the topic of “Next-
generation Automotive Electronic Software System Architecture " help you to
explore the development of embedded software platform for heterogeneous
open structure of intelligent electric vehicle. You will also get the chance to
lear from Mr. Xiaoxian Zhang the Secretary General of CASA Alliance, and VP
of Auttomotive Electronics from iSoft Infrastructure Software company
about the Software Platform Technology（Including In-vehicle OS, such as
ROS）

4. • “Automotive E/E Architecture China Conference
2017” will help you build and establish the key
industry contacts and generate new business leads
with China local automotive OEMs and Tier1s,
including Huachen Automotive, Faw Auto, Ressa
Electronics, Great Wall Motor, Yutong Bus, Yundo Auto,
Dongfeng Auto, Haima Auto, Weltmeister Motor,
Singulato Motor, Faw Automotive, Geely Auto, BAIC
New Energy Vehicle, Mentor Graphics, UAES etc.

5. For more information and registration about the
event please contact:
•Liz Geng
•Tel: +86 21 5271 0299*8010
•Email: liz.geng@grccinc.com