How significant is the audience for Tide
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The document discusses identifying target audiences and asks who the target audience is for Tide detergent and how we know.
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Theorist overview
This document provides information on various media theorists that can be used for a 1B media analysis. It discusses theorists related to genre, narrative, representation, audience and media language. Specifically, it outlines key concepts from theorists such as Levi-Strauss on binary oppositions, Mulvey on the male gaze, Propp's narrative roles, and Hall's encoding/decoding model of audiences. It also provides guidance on applying these theories to analyze representations, audience positioning and genre in media texts.
Newspaper research lesson
32 questions to help with terminology and the understanding of newspapers. This then links to audience and media language.
Digital technology section a question 1
This document provides guidance on discussing digital technology use for a school assignment. It outlines key areas to address, including pre-production, production, and post-production stages. Web 2.0 technologies like blogs, YouTube, and social media are emphasized. Students are advised to consider how digital technology aided organization, research, audience feedback, and creative works. Examples are provided of hardware, software, and online tools used, and how access to technology impacts work. Guiding questions prompt reflection on skills learned, problem-solving, and choices regarding technology.
The daily mirror case study lesson 4+5
The Daily Mirror published a front page on November 10th, 2016 in opposition to Donald Trump's election victory. The front page features an image of a weeping Statue of Liberty with dark clouds in the background and the headline "What have they done?". Inside articles liken Trump's win to Brexit and suggest it was driven by white, middle-class voters concerned with immigration and job losses. Representations of Trump and his supporters aim to portray them as predominantly white males. Theoretical perspectives are used to analyze how the newspaper constructs meaning through signs and representations to transmit particular ideological messages to readers.
Intro to newspapers lesson 1 and 2
Introduction to the set texts- The Times and Daily Mirror.
There is also an overview of how newspapers are included in the exam sections as well as conventions and terminology.
Genre - OCR G325
1. Genre provides templates for film producers and assumptions for distributors to market films to audiences. It also gives audiences expectations about pleasure from familiar formulas.
2. When genres become classic, production can be quicker following tested formulas. Viewers become "generic spectators" with genre memory aiding anticipation.
3. Genres change over time as society changes, and some theorists see genres as instances of repetition and difference that can be challenged with subtle character or plot deviations.
Conventions from real media texts
The document discusses conventions in media texts and how students can discuss their use of conventions in responses. It provides guidance on how to structure a response, including introducing the projects, discussing skills and examples from early projects, how skills developed in later projects, and a conclusion. Students are advised to discuss both technical conventions like camerawork and editing, as well as symbolic conventions involving narrative, characters, representation, themes and messages.
Conventions exemplar mark
This response describes a student's progression in a course from following rigid conventions to using more subtle techniques. It combines theoretical language with specific creative choices and how they were informed by conventions. Examples of decisions made and existing media texts are provided to substantiate the student's development and answer the question thoroughly.
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Theorist overview
This document provides information on various media theorists that can be used for a 1B media analysis. It discusses theorists related to genre, narrative, representation, audience and media language. Specifically, it outlines key concepts from theorists such as Levi-Strauss on binary oppositions, Mulvey on the male gaze, Propp's narrative roles, and Hall's encoding/decoding model of audiences. It also provides guidance on applying these theories to analyze representations, audience positioning and genre in media texts.
Newspaper research lesson
32 questions to help with terminology and the understanding of newspapers. This then links to audience and media language.
Digital technology section a question 1
This document provides guidance on discussing digital technology use for a school assignment. It outlines key areas to address, including pre-production, production, and post-production stages. Web 2.0 technologies like blogs, YouTube, and social media are emphasized. Students are advised to consider how digital technology aided organization, research, audience feedback, and creative works. Examples are provided of hardware, software, and online tools used, and how access to technology impacts work. Guiding questions prompt reflection on skills learned, problem-solving, and choices regarding technology.
The daily mirror case study lesson 4+5
The Daily Mirror published a front page on November 10th, 2016 in opposition to Donald Trump's election victory. The front page features an image of a weeping Statue of Liberty with dark clouds in the background and the headline "What have they done?". Inside articles liken Trump's win to Brexit and suggest it was driven by white, middle-class voters concerned with immigration and job losses. Representations of Trump and his supporters aim to portray them as predominantly white males. Theoretical perspectives are used to analyze how the newspaper constructs meaning through signs and representations to transmit particular ideological messages to readers.
Intro to newspapers lesson 1 and 2
Introduction to the set texts- The Times and Daily Mirror.
There is also an overview of how newspapers are included in the exam sections as well as conventions and terminology.
Genre - OCR G325
1. Genre provides templates for film producers and assumptions for distributors to market films to audiences. It also gives audiences expectations about pleasure from familiar formulas.
2. When genres become classic, production can be quicker following tested formulas. Viewers become "generic spectators" with genre memory aiding anticipation.
3. Genres change over time as society changes, and some theorists see genres as instances of repetition and difference that can be challenged with subtle character or plot deviations.
Conventions from real media texts
The document discusses conventions in media texts and how students can discuss their use of conventions in responses. It provides guidance on how to structure a response, including introducing the projects, discussing skills and examples from early projects, how skills developed in later projects, and a conclusion. Students are advised to discuss both technical conventions like camerawork and editing, as well as symbolic conventions involving narrative, characters, representation, themes and messages.
Conventions exemplar mark
This response describes a student's progression in a course from following rigid conventions to using more subtle techniques. It combines theoretical language with specific creative choices and how they were informed by conventions. Examples of decisions made and existing media texts are provided to substantiate the student's development and answer the question thoroughly.
1a conventions exemplar
The document discusses how the author's understanding of media conventions influenced two media projects they created at different stages. For a foundation portfolio thriller, they adhered closely to genre conventions of thrillers researched from films. However, for an advanced portfolio music video, conventions were used more subtly to establish an artist's brand rather than strictly follow a genre. Over time, the author gained more technical skills and a deeper understanding of the music industry by researching other artists' websites, videos, and marketing strategies.
Industries introduction
The document discusses the industries surrounding two TV shows: "The Bridge" and "Life on Mars". It examines factors like production, distribution, ownership, funding, audiences, and regulations. For "The Bridge", it notes that it is a Swedish/Danish co-production involving public broadcasters SVT and DR, and discusses the economic context around international co-productions and funding. For "Life on Mars", it provides details about its production and distribution, and analyzes how it was marketed to audiences and how it fit the BBC's remit.
Industries introduction for The Bridge and Life on Mars
This document discusses and compares the industries behind two TV crime dramas: "The Bridge" and "Life on Mars." It notes that "Life on Mars" was produced by Kudos for BBC Wales and had international adaptations and broadcasts. "The Bridge" is a Swedish/Danish co-production between public broadcasters SVT and DR that received additional European funding and has had international success and remakes. Both crime dramas conform to their broadcasters' remits of providing popular, high quality programming while cultivating talent.
Research and planning
The document discusses the importance of research and planning for media productions. It provides guidance on different types of research, including primary research conducted by the student and secondary research using existing sources. The document also addresses organizing research materials through blogging, planning productions with storyboards and schedules, and how research and planning can inform and impact the practical production work. Students are prompted to reflect on how their research and planning skills have developed over time from AS to A2 levels and how those skills contributed to their media production outcomes.
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Audience
This document provides guidance on developing an understanding of audience in coursework by discussing relevant media theories. It recommends focusing on a few key theorists and applying their concepts to case studies rather than extensively explaining theories. The document then discusses several theories for conceptualizing audiences as either passive or active. It outlines passive theories including hypodermic needle theory and cultivation theory. It also discusses how audiences can have dominant, negotiated, or oppositional readings of media texts based on their social positions. Finally, it provides examples of mainstream versus cult media and suggests an outline for discussing audience in coursework.
Section a question 1 a postproduction
Post production involves editing raw footage and assets into a finished media product using software. At AS and A2, the document outlines developing post production skills in Adobe Premiere Pro and Photoshop by editing prelims, openings, and three main products which included videos and photographs. Skills like video and photo editing progressed between prelims, AS evaluations, and the more advanced A2 tasks. Technical skills were applied creatively in post production to represent key concepts like media language, audiences, and institutions.
Genre and Steve Neale intro
This document provides an overview of a lesson on genre theory. It introduces Steve Neale's theory that genres are dominated by repetition but also marked by difference, variation, and change. The lesson asks students to research conventions in television crime dramas, compare shows like Life on Mars to identify repetitions and differences, and explain how Neale's theory applies to the genre through examples. The goal is for students to understand how repetition and difference in television crime drama is important to audiences.
Tv industry intro 1
This document provides an overview of the history and models of public service broadcasting and commercial broadcasting in the UK. It discusses the founding of the BBC in 1922 based on John Reith's principle that broadcasting should be protected from commercial pressures and serve the whole community. The introduction of ITV in 1954 and Channel 4 in 1982 provided alternatives but were still subject to public service obligations. Sky Television launched in 1998 as the first commercial subscription service not bound by a public service remit. Students are then asked to debate the advantages and disadvantages of the two models and consider whether the UK should keep the television license fee.
Tv crime drama stock characters
Here are 2 PEE paragraphs comparing stock characters in Sherlock and Life on Mars:
Point: Both Sherlock and Life on Mars feature the stock character of the maverick detective. In Sherlock, Benedict Cumberbatch plays Sherlock Holmes, a brilliant but socially awkward detective who solves crimes using unconventional methods. Similarly, in Life on Mars John Simm plays Sam Tyler, a modern day detective who wakes up in the 1970s. Like Sherlock, Sam uses innovative policing techniques that clash with traditional police work.
Evidence: In the Sherlock mini-episode, Sherlock is seen using his skills of deduction to solve a crime by observing tiny details that others miss. This shows his maverick detective traits.
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Section A of the exam will focus on television in the global age and will include one two-part question or one extended response question worth 30 marks. The exam will analyze two television crime dramas - Life on Mars (UK, 2006) and The Bridge (Denmark/Sweden, 2015) - looking specifically at audiences, institutions, representations, media language, and relevant communication theories related to each area and text. Students are advised to watch additional episodes for narrative context and to understand representations as well as other crime dramas to help understand media language.
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Half term homework- research
This homework assignment tasks the student with researching two television programs over half term break - Life on Mars (BBC, series 1 episode 1) and The Bridge (Nordic Cinema) - and finding information on their budgets, air times, number of series, and main stars. The student is also wished a good half term.
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Water aid (representation)
The document analyzes the representation of Claudia, the main girl, in a Water Aid charity advertisement. It notes that she is portrayed as healthy, independent, and musically talented, breaking from stereotypical depictions of victims in need of help in other charity ads. Claudia wears pink clothes stereotypically associated with females and appears to be a young adult around the same age as others in her community, though she seems to take on responsibilities beyond her years due to her environment. Theories discussed include how Claudia acts as a role model promoting lifestyle changes and represents women in non-traditional roles by taking on protagonist and provider functions typically associated with males.
Water aid timeline
Water Aid was established in 1981 in the United Kingdom to help provide clean water and good hygiene to millions of people living without it. Over the decades, Water Aid expanded to work with local partners in more countries, and helped increasing numbers of people gain access to clean water and sanitation. Major milestones included becoming a global organization with members in multiple countries, successfully lobbying the UN to declare clean water and sanitation as human rights, and reaching over 24 million people with clean water by 2016 through expanded international work.
Water aid lessons
The document provides background information and theories related to analyzing the Water Aid audio-visual advert. It discusses conventions of charity adverts, information about Water Aid as an organization, and context about the 2016 advert. It then presents several theories that can be used to analyze the advert, including semiotics by Barthes, structuralism by Levi-Strauss, representation by Hall, identity by Gauntlett, gender by van Zoonen, and ethnicity by Gilroy. The document provides explanations of these theories and examples of how they could be applied to extend analysis of representations and meanings constructed in the Water Aid advert.
What do you know about Water Aid?
A student led research lesson, where they must create a resource for the rest of the class about a specific element of the framework.
Audience theory new 2017
The document discusses several theories about audiences and their relationship to media institutions and messages. It presents perspectives that view audiences as either passive receivers of media messages or more active interpreters. Specifically, it outlines theories of passive audiences, such as the hypodermic needle theory and cultivation theory, as well as active audience theories like uses and gratifications theory and reception theory, which acknowledge that audiences can interpret media messages in negotiated or oppositional ways.
How is representation used within the Tide advertisement
Introduction to representation and some theorists that can be used in relation. Included is also your homework.
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1a conventions exemplar
The document discusses how the author's understanding of media conventions influenced two media projects they created at different stages. For a foundation portfolio thriller, they adhered closely to genre conventions of thrillers researched from films. However, for an advanced portfolio music video, conventions were used more subtly to establish an artist's brand rather than strictly follow a genre. Over time, the author gained more technical skills and a deeper understanding of the music industry by researching other artists' websites, videos, and marketing strategies.
Industries introduction
The document discusses the industries surrounding two TV shows: "The Bridge" and "Life on Mars". It examines factors like production, distribution, ownership, funding, audiences, and regulations. For "The Bridge", it notes that it is a Swedish/Danish co-production involving public broadcasters SVT and DR, and discusses the economic context around international co-productions and funding. For "Life on Mars", it provides details about its production and distribution, and analyzes how it was marketed to audiences and how it fit the BBC's remit.
Industries introduction for The Bridge and Life on Mars
This document discusses and compares the industries behind two TV crime dramas: "The Bridge" and "Life on Mars." It notes that "Life on Mars" was produced by Kudos for BBC Wales and had international adaptations and broadcasts. "The Bridge" is a Swedish/Danish co-production between public broadcasters SVT and DR that received additional European funding and has had international success and remakes. Both crime dramas conform to their broadcasters' remits of providing popular, high quality programming while cultivating talent.
Research and planning
The document discusses the importance of research and planning for media productions. It provides guidance on different types of research, including primary research conducted by the student and secondary research using existing sources. The document also addresses organizing research materials through blogging, planning productions with storyboards and schedules, and how research and planning can inform and impact the practical production work. Students are prompted to reflect on how their research and planning skills have developed over time from AS to A2 levels and how those skills contributed to their media production outcomes.
Intro to representation bridge and lom lesson 1 and 2
Introduction to LOM and The Bridge considering different representations.
Note and discussion based.
Audience
This document provides guidance on developing an understanding of audience in coursework by discussing relevant media theories. It recommends focusing on a few key theorists and applying their concepts to case studies rather than extensively explaining theories. The document then discusses several theories for conceptualizing audiences as either passive or active. It outlines passive theories including hypodermic needle theory and cultivation theory. It also discusses how audiences can have dominant, negotiated, or oppositional readings of media texts based on their social positions. Finally, it provides examples of mainstream versus cult media and suggests an outline for discussing audience in coursework.
Section a question 1 a postproduction
Post production involves editing raw footage and assets into a finished media product using software. At AS and A2, the document outlines developing post production skills in Adobe Premiere Pro and Photoshop by editing prelims, openings, and three main products which included videos and photographs. Skills like video and photo editing progressed between prelims, AS evaluations, and the more advanced A2 tasks. Technical skills were applied creatively in post production to represent key concepts like media language, audiences, and institutions.
Genre and Steve Neale intro
This document provides an overview of a lesson on genre theory. It introduces Steve Neale's theory that genres are dominated by repetition but also marked by difference, variation, and change. The lesson asks students to research conventions in television crime dramas, compare shows like Life on Mars to identify repetitions and differences, and explain how Neale's theory applies to the genre through examples. The goal is for students to understand how repetition and difference in television crime drama is important to audiences.
Tv industry intro 1
This document provides an overview of the history and models of public service broadcasting and commercial broadcasting in the UK. It discusses the founding of the BBC in 1922 based on John Reith's principle that broadcasting should be protected from commercial pressures and serve the whole community. The introduction of ITV in 1954 and Channel 4 in 1982 provided alternatives but were still subject to public service obligations. Sky Television launched in 1998 as the first commercial subscription service not bound by a public service remit. Students are then asked to debate the advantages and disadvantages of the two models and consider whether the UK should keep the television license fee.
Tv crime drama stock characters
Here are 2 PEE paragraphs comparing stock characters in Sherlock and Life on Mars:
Point: Both Sherlock and Life on Mars feature the stock character of the maverick detective. In Sherlock, Benedict Cumberbatch plays Sherlock Holmes, a brilliant but socially awkward detective who solves crimes using unconventional methods. Similarly, in Life on Mars John Simm plays Sam Tyler, a modern day detective who wakes up in the 1970s. Like Sherlock, Sam uses innovative policing techniques that clash with traditional police work.
Evidence: In the Sherlock mini-episode, Sherlock is seen using his skills of deduction to solve a crime by observing tiny details that others miss. This shows his maverick detective traits.
Intro to component 2 section a
Section A of the exam will focus on television in the global age and will include one two-part question or one extended response question worth 30 marks. The exam will analyze two television crime dramas - Life on Mars (UK, 2006) and The Bridge (Denmark/Sweden, 2015) - looking specifically at audiences, institutions, representations, media language, and relevant communication theories related to each area and text. Students are advised to watch additional episodes for narrative context and to understand representations as well as other crime dramas to help understand media language.
Ancillary tasks 2017
This document discusses different types of ancillary tasks involved in music promotion, including digi packs, magazine adverts, and conventions. It provides details on the typical contents of a digi pack like the artist and album name, tracklisting, label branding, photos, and credits. For magazine adverts, it emphasizes grabbing attention with bold graphics and color, keeping the pitch simple with just the necessary information, and making it easy for customers to access and order the product. Examples of artists are also provided.
Half term homework- research
This homework assignment tasks the student with researching two television programs over half term break - Life on Mars (BBC, series 1 episode 1) and The Bridge (Nordic Cinema) - and finding information on their budgets, air times, number of series, and main stars. The student is also wished a good half term.
Water aid context
Water Aid was established in 1981 in response to a UN campaign for clean water and sanitation. Since its founding, Water Aid has raised over 1 billion pounds for providing communities access to clean water and hygiene education, with Prince Charles as its patron since 1991. The 2016 Water Aid advert "Rain For Good" features a 16-year old Zambian student named Claudia demonstrating how daily chores are made easier with access to clean water.
Water aid (representation)
The document analyzes the representation of Claudia, the main girl, in a Water Aid charity advertisement. It notes that she is portrayed as healthy, independent, and musically talented, breaking from stereotypical depictions of victims in need of help in other charity ads. Claudia wears pink clothes stereotypically associated with females and appears to be a young adult around the same age as others in her community, though she seems to take on responsibilities beyond her years due to her environment. Theories discussed include how Claudia acts as a role model promoting lifestyle changes and represents women in non-traditional roles by taking on protagonist and provider functions typically associated with males.
Water aid timeline
Water Aid was established in 1981 in the United Kingdom to help provide clean water and good hygiene to millions of people living without it. Over the decades, Water Aid expanded to work with local partners in more countries, and helped increasing numbers of people gain access to clean water and sanitation. Major milestones included becoming a global organization with members in multiple countries, successfully lobbying the UN to declare clean water and sanitation as human rights, and reaching over 24 million people with clean water by 2016 through expanded international work.
Water aid lessons
The document provides background information and theories related to analyzing the Water Aid audio-visual advert. It discusses conventions of charity adverts, information about Water Aid as an organization, and context about the 2016 advert. It then presents several theories that can be used to analyze the advert, including semiotics by Barthes, structuralism by Levi-Strauss, representation by Hall, identity by Gauntlett, gender by van Zoonen, and ethnicity by Gilroy. The document provides explanations of these theories and examples of how they could be applied to extend analysis of representations and meanings constructed in the Water Aid advert.
What do you know about Water Aid?
A student led research lesson, where they must create a resource for the rest of the class about a specific element of the framework.
Audience theory new 2017
The document discusses several theories about audiences and their relationship to media institutions and messages. It presents perspectives that view audiences as either passive receivers of media messages or more active interpreters. Specifically, it outlines theories of passive audiences, such as the hypodermic needle theory and cultivation theory, as well as active audience theories like uses and gratifications theory and reception theory, which acknowledge that audiences can interpret media messages in negotiated or oppositional ways.
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