About Myntra's initial campaign, run SEO on ad, know the traffic etc

1. MYNTRA ONLINE SHOPPING BRAND
Myntra Campaign
• Big Fashion Festival’, Myntra has rolled out its mega
marketing campaign with actors Ranbir Kapoor and Kiara
Advani.
• The campaign’s tagline, "Myntra Big Fashion Festival.
India's Biggest Fashion Dhamaka. Don't Waste
Time" communicates the scale of the event,
positioning Myntra as the go-to destination for every fashion
need this festive season, while also apprising shoppers
of Myntra’s value offerings as part of the mega event. Poised
to leverage Myntra's position as India's fashion expert, the
campaign featuring Kapoor and Advani will be amplified
across TV, digital and social media.
•
• Popular Bollywood celebrities and lifestyle and fashion
influencers, including Hrithik Roshan, Kiara Advani and
Siddhant Chaturvedi, are set to build excitement around the
most awaited fashion carnival, among their vast fan base and
audiences.
• Myntra has adopted a thematic approach that’s integrated
with a fun medley for the EORS ad films, symbolising the
salience and nature of the gratifying event and has launched
two master films, starring Hrithik Roshan, Kiara Advani and
Siddhant Chaturvedi. The films will also be pairing off the
celebrities for the first time, with a 15-second-long edit
featuring Hrithik with Kiara and another with Hrithik and
Siddhant.
•
•

2. • MYNTRA INTIAL ANALYSIS
•
What was Myntra looking for?
• Increase Organic Sessions
by 65%
• Improvement in ranking
• Acquiring new users
What Infidigit Provided them ?
499.11%
Increase in Organic Sessions
Over time, Myntra has been able to increase their sessions through organic channels
with the help of the Infidigit team. In this process, we also improved their visibility on
SERP organically.

3. • c
SEO needs competitor analysis. The millions of pages on a website can create
challenges. Hence, we decided to focus our extra attention on content & title &
meta descriptions of pages, which helped us optimize pages and improve our
visibility on SERP.
Some Snapshots
Sessions

4. Users

5. Case Study
Career
BlogscCONCLUSION
NewsI learn how SEO on any brand to know the traffic and campaign to attract the customer.
The growing use of Internet in India provides a developing prospect for online shopping. If E-
marketers know the factors affecting online Indian behavior, and the relationships between
these factors and the type of online buyers, then they can further develop their marketing
strategies to convert potential customers into active ones, while retaining existing online
customers. Consumer behavior is said to be an applied discipline as some decisions are
significantly affected by their behavior or expected actions. Many companies have started
using the Internet with the aim of cutting marketing costs, thereby reducing the price of their
products and services in order to stay ahead in highly competitive markets
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