Kirsten knipp HubSpot b2beu workshop handout dec2010
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Kirsten Knipp, HubSpot, workshop handouts at Next Generation Marketing conference in Berlin
![Inbound Marketing Experiment SUSPECT: Browsing, Attract Me How do you get online audiences to choose your site, blog & ultimately product? By giving them remarkablecontent, taking chances, putting their needs before yours, bringing value to their lives and giving them a reason to convert. PROSPECT: Learning More Content Strategy ,[object Object]](https://image.slidesharecdn.com/kirstenknipphubspotb2beuworkshophandoutdec2010-101206084153-phpapp01/85/Kirsten-knipp-HubSpot-b2beu-workshop-handout-dec2010-1-320.jpg)
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Kirsten knipp HubSpot b2beu workshop handout dec2010
- 2. What are their challenges & aspirations?
- 3. How do they consume information?
- 4. What is important to them?LEAD: Interested Define persona & problems here: What Offers Resonate at Each Stage SUSPECT – Free Content to Attract Me to Browse PROSPECT – Light Content for ‘email’ or short form LEAD – Meaty Content/Offer for lots of detail about me
- 7. Is there an image you can use?
- 8. What information do you ABSOLUTELY need to get?
- 9. Build an optimized landing page with longer form.What did your team learn & debate about? Questions: Kirsten @kirstenpetra
- 10. Creating Your Landing Pages Build landing pages for prospect & lead offers using HubSpot Free Trial.
- 11. Creating Your Landing Pages Congratulations, you are done! If you like, have someone complete your form to see what a lead looks like. Then, get ready to share the experience with the rest of the group … and show off your great new calls to action.