These slides were presented at the March 2023 meeting of the KC Digital Drive Health Innovation Team.
In our second session, we will hear from Brandy Archie, OTD, OTR/L, CLIPP, CLVT, about AskSAMIE, a curated marketplace to help patients, care givers, and therapists choose the right adaptive equipment to make everyday tasks easier. Simply answer some questions about the problems the person is having, and then a personalized cart of adaptive equipment and resources is provided. Dr. Archie received her doctorate in occupational therapy from Creighton University. She is certified in both Living in Place and Low Vision Therapy. She has over 15 years of experience in home health and elder-focused practice settings, She also is the founder of AccessAble Living, a company whose mission is also to adapt environments to fit the needs of older adults and serves clients in-person in the Kansas City area.
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
AskSAMIE Presentation - HIT Mar 2023
1.
2. THEPROBLEM
“SUE” & HER HUSBAND
• New stroke survivor
• In the rehab hospital
• Wants him to come home
• No clinicians to ensure her home is ready
to care for him - before he gets discharged
• Home modifications & equipment not
covered by insurance
• No consistent and reliable way to ensure
the right equipment gets in the home.
3. THESOLUTION
Solving Accessibility with Mobile Innovative Equipment
1. Answer a few questions about the
problems the person is having.
2. Get clinically based
recommendations on:
‣adaptive equipment to buy
‣services to connect with
‣free resources to download
3. Still not sure? Schedule a virtual
assessment with an OT
5. GROWINGMARKETSIZE
$8
$15
$23
$30
2019 2040 2060
11.1
9.4
6.3
27.7
23.6
15.8
Billions
Total addressable market
‣As of 2019, 54.1 million Americans are aged 65 or older
•Projected increase: 80.8 million by 2040; 94.7 million by 2060
‣Avg. out of pocket health spending for 65+ was $6833
•$293 of that was spent on medical supplies
✤TAM is worth $15.8 billion
Serviceable available market
‣40% of those 65+ report having difficulty with mobility
✤SAM is $6.3 billion
Source: 2020 Profile of Older Americans by US Dept of Health & Human Services, Administration on Aging
6. GOTOMARKETSTRATEGY
Healthcare Agencies
Direct to consumer
Direct to Clinicians
Service Partners
Paid & organic digital marketing
Influencer Partnerships
American Occupational Therapy Association Conference
OT on Demand platform
AskSAMIE Enterprise Partners Subscription
Home Health & In Home Care
AskSAMIE Service Partner Listing
Ex: Pharmacies, Fall Alert Button
Feb2023
Beta Testing
April2023
Launch
Fall2023
OT on Demand Platform
2024
Hospital & Insurance
Partnerships
Spring2023
Growth
7. NONE OF OUR COMPETITORS ARE
PROVIDING OUR COMPREHENSIVE SERVICE.
COMPETITION
L
o
c
a
l
H
e
a
l
t
h
c
a
r
e
Corporate
OurKeyComponents
1. Clinical expertise
2. Accessible everywhere
3. Provide the products
Missing: accessible everywhere Missing: provide the products
M
i
s
s
i
n
g
:
c
l
i
n
i
c
a
l
e
x
p
e
r
t
i
s
e
Medical Supply
Stores
Remodeling
Companies Handyman
Teams
Home Health
Hospital Teams
Rehab Teams
8. AS A MARKETPLACE WE HAVE MANY!
OUROFFERINGS
Guided
Assessment
Virtual
Visit
Enterprise
Solutions
OT On Demand
Platform
Free tool
Family caregiver
friendly
Clinicians can build
and share a cart
OT eyes on the
scene
Affordable and quick
to schedule
Recommendations
right away
Training & integration
of AskSAMIE
Continuing education
for clinicians
Discount codes for
patients
Equipment credits for
those in the most need
In development
OTs provide virtual
visits and leverage
AskSAMIE adaptive
equipment
Clients get access to
OT quickly and
anywhere
9. WILLIE FLAHERTY
OURTEAM
DR. BRANDY ARCHIE
OTD, OTR/L, CLIPP, CLVT
Founder&CEO
• Doctor of occupational therapy for
16 years
• Founder of AccessAble Living,
home modifications since 2017
• Pipeline Pathfinder Fellow 2023
• Startland’s Top Ten Startups to
watch 2023
MARK CALHOUN
Multiple exits as a tech
startup founder
Co-Founder,CTO
• Local software developer
with 10 years experience
• Experienced project manager
• Previous experience building
electronic medical record
systems
ELIZABETH CROCKER
RN, MHA, MSC.
CEO Emerald Ventures Partners
50 yrs healthcare experience
MATTHEW MELLOR
Exited founder of Zellis, a
healthcare IT company
BoardofAdvisors
BOB COULSTON
CEO Coulston Construction
Co-Founder Make48 show
ProudtohaveaDirectorofStrategicPartnershipsandDirectorofOperationsrecentlyonboard
10. THETIMEISNOW!
WHAT QUESTIONS DO YOU HAVE FOR ME?
Here’showyoucanhelp
1. Attend our launch party!
2. Share as a resource for anyone caring for an aging
parent. >> AskSAMIE.com
3. Warm introductions to home health & in home care
leaders.