The document provides details about the development of a 15-second ident film for the television station Gritt 11. Key points include: - The £300,000 budget will cover cameras, software, hiring space, and equipment. Live action filming will take place over 1-2 weeks at a local college, using students as actors and crew. - The target 18-30 age audience will be reached through a youthful yet appealing concept featuring a student rushing not to be late for their 11am class, with the number 11 signifying the station. - The unique selling point is that Gritt 11 is a destination viewers want and need to get to on time, playing on the mystery of the number

1. K.B. Creations
Gritt11 Development
By Kayanda Besa
K.B Creations

2. K.B. Creations
GRITT 11 DEVELOPMENT
• Me as the creative manager of my company K.B. Creative, has
done
• I am making a live action 15 second film.
• The message I want to send is that it’s fun, entertaining and
comedic through the ident as I need it to do more than attract
but also give information.

3. K.B. Creations
Budget
• The budget will be £300, 000 for the
ident which covers the cameras, and the
programs that that will be used which
includes Photoshop CS6, Final Cut Pro,
adobe after effects.
• If the production doesn’t go too well
with the live action then instead of using
live action we will fund it to be animated
rather than using actors as we intend to
do.
Hiring the space Buying
that’s being used typeface
Money
Equipment
Editors for the
footage.

4. K.B. Creations
Time, location, actors and equipment
• The actual production should take at least 1-2 weeks and done
within that time.
• The filming will take place in Saint Francis Xavier Sixth Form
College.
• The camera crew, will involve the director and
• Some students will be needed as part of the production as well.
• We will need a camera, boom microphone, some talent
preferably from the performing arts department of the college.
• Risk assessment and health and safety forms.

5. K.B. Creations
Target audience
• The target audience’s age is 18-30 and both male and female.
• Taking into consideration that this is a young audience I have an idea of making
the ident youthful and colourful but appealing to both sexes.
• Taking into consideration the fact most of these people come from work and are
at home on average at least by 6 pm typically as some will young adults will
start working 9-5s and there will be many college and university students in this
bracket who on average come home the same time, but will still make time to
watch TV and is typical of men and women of the C2 D and E class to do this on
weekdays mostly.
• Most young men and women have their television needs which obviously will in
general be different from each other, but one thing that both men and women
can identify with is comedy which can appeal to both men and women, what
person doesn’t like a good laugh? So I have to show this through the ident so as
to not appeal top one gender but both.

6. K.B. Creations
My story board
I have quite a rough idea of
what I’m going to for the
ident which is a school kid
running late for class and
the time his class starts will
be eleven o’clock, the
eleven is there seeing as the
TV station is called Gritt 11.
The logo will be made
GRITT 11
using an actual object or
either edited with
Photoshop into the video.

7. K.B. Creations
Unique Selling point
• The mystery of the number 11 itself is a unique selling point, in a way as it can mean
anything, 11 sheep, 11th station etc so I decided to give it a meaning of my own.
• The student is rushing off to the class and the class door has Gritt 11 on it instead of the door
number.
• The message and unique selling point is that Gritt 11 is the place where you not only want to
go to but you HAVE to go too and you don’t want to be late for it, otherwise you will miss
out.