Virtual Communities: Build Yours!

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Build a community around your brand using social media.

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Virtual Communities: Build Yours!

  1. 1. © Karen A. Davis 2011 VIRTUAL COMMUNITIES Build yours!
  2. 2. © Karen A. Davis 2011 What is a Virtual Community? ? A social network of individuals who interact through specific media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. The Virtual Community by Howard Rheingold “ People who use computers to communicate, form friendships that sometimes form the basis of communities, but you have to be careful to not mistake the tool for the task and think that just writing words on a screen is the same thing as real community." – Howard L. Rheingold
  3. 3. © Karen A. Davis 2011 ...and Social Networking? Individuals or organizations connected by some interdependency, such as friendship, business exchanges, likes, dislikes or beliefs. Social Media supports the human need for social interaction using Internet- and web-based technologies, changing broadcasts from one-to-many to many-to-many.
  4. 4. © Karen A. Davis 2011 Message to the Masses
  5. 5. © Karen A. Davis 2011 Commercial: Coca Cola http://www.youtube.com/watch?v=_zCsFvVg0UY&feature=related
  6. 6. © Karen A. Davis 2011 Masses to the Message
  7. 7. © Karen A. Davis 2011 Corporate: Coca Cola (international)
  8. 8. © Karen A. Davis 2011 Corporate: Faygo (regional)
  9. 9. © Karen A. Davis 2011 Politics: 2008 Election <ul><li>Tell your story. </li></ul><ul><li>What are you doing? </li></ul><ul><li>Find common ground and make a connection. </li></ul><ul><li>Share your history (minimally). </li></ul><ul><li>Determine how tell it and to whom. </li></ul>
  10. 10. © Karen A. Davis 2011 Politics: 2008 Election <ul><li>Offer a solution. </li></ul><ul><li>How will you solve the problem? </li></ul><ul><li>Why should your audience choose you over someone else or another solution? </li></ul>
  11. 11. © Karen A. Davis 2011 Politics: 2008 Election <ul><li>Become a community organizer. </li></ul><ul><li>Build a network of friends. </li></ul><ul><li>They’ll work on your behalf. </li></ul><ul><li>Listen to their story. </li></ul><ul><li>How can you help, support and encourage them? </li></ul>
  12. 12. © Karen A. Davis 2011 Your Business <ul><li>Tell your story to the world. </li></ul><ul><li>Easy in 2011 </li></ul><ul><li>Inexpensive </li></ul><ul><li>Build relationships online that lead to problem-solving and action offline. </li></ul>
  13. 13. © Karen A. Davis 2011 Your Business: Use New Media It’s close to free! Low barrier to entry (you = your competition) If you’ve got access to a computer or cell phone, let’s get going! “ The conversation is happening with or without you.” - David Meerman Scott
  14. 14. © Karen A. Davis 2011 Your Business: Use New Media Meet and retain clients and collaborators: Interact Respond to stories Build familiarity and trust Share information: learn, educate, collaborate Motivate your audience to action Respond to stories Build familiarity and trust Motivate your audience to action
  15. 15. © Karen A. Davis 2011 Your Business All roads lead to your website.
  16. 16. © Karen A. Davis 2011 Your Business & Facebook <ul><li>More than 750 million active users </li></ul><ul><li>50% of active users log on in a given day </li></ul><ul><li>“ Friend” people you know  Connect with people they know </li></ul>
  17. 17. © Karen A. Davis 2011 Your Business & Twitter 175 million registered users 56 million accounts on Twitter follow 8 or more accounts; 38 million accounts follow 16 accounts; 12 million follow 64. Post messages in 140 characters or less Link (direct) people to your other sites http://www.businessinsider.com/chart-of-the-day-how-many-users-does-twitter-really-have-2011-3
  18. 18. © Karen A. Davis 2011 Your Business & YouTube <ul><li>75% or more of the US Internet audience has viewed a YouTube video </li></ul><ul><li>Create a video using digital photos and music </li></ul><ul><li>Use your cell phone or digital camera </li></ul>
  19. 19. © Karen A. Davis 2011 Your Business & Linkedin <ul><li>Over 100 million users </li></ul><ul><li>Industry specific </li></ul><ul><li>Join in or lead discussions </li></ul><ul><li>Answer questions </li></ul>
  20. 20. © Karen A. Davis 2011 Other Uses <ul><li>Feedback </li></ul><ul><li>Damage control </li></ul>
  21. 21. © Karen A. Davis 2011 CONTACT <ul><li>[email_address] </li></ul><ul><li>Presentation available on: </li></ul><ul><ul><li>www.linkedin.com/in/karenadavis </li></ul></ul><ul><ul><li>www.facebook.com/karenanitadavis </li></ul></ul><ul><ul><li>www.slideshare.net </li></ul></ul>

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