3. Marketing Transmedia When a story is extended to market a product – to extend its reach, inform an audience of a brand and iincrease audience loyalty
4. Franchise Transmedia Where the brand/story has extended onto different media - all of whom may choose to create entirely different story / content
5. Native Transmedia Designed as Transmedia from its inception – playing out across platfroms best suited to the story – though one may lead
6. User Experience: Navigating Transmedia Stories The Traditional Drama Producer is Dead ? Long Live the Story DJ – Mixing Navigable story Content
7. New Tools for Transmedia Stories ? Clikthrough and Pip Interactive
11. Thank you Project Delivery Training Narrative Production Online Mobile TV Audio Technology toolkits Justine Potter www.savvy productions .net [email_address] Twitter: @SavvyJustine Audioboo : Savvy Audioboo: TheCupidConcept
Editor's Notes
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts
Produce a section for each area – keep simple – just create 8-10 of these main sections for your presentation to use as prompts