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Pitch.swifte
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2. Plus Presentation Template
New York
Seattle
San Francisco
San Jose
Los Angeles
California
Michigan
New Jersey
Florida
District of Columbia
Source: courtesy of GOBankingRates.com
Traction / Validation
Website Traction : 20,247+ Views
App Downloads: 500+
SWIFTE’s primary target: Top 10 cities for carpooling in US
Current Number of school: 15 University in 5 States
3. As of Fall 2015, 20.2 million students are expected to attend American
colleges and universities , with on average 12.1 Million (60%) of
student body without cars, and 2 million foreign students (7%)
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Market
40% 60%
USA College Student Market
With Cars 8M
W/T cars 12M
American
International
4. Drivers with extra space Riders with a need for a ride
The Problem
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5. Legal Responsibilities
How are we different from Uber?
Legal ridesharing
• SWIFTE is protected by USA Public Law 112-141 (MAP 21 Section 1501) passed in 2012, which defines
qualified "real-time ridesharing" programs. The IRS sets the allowable limit for deductible mileage, if used
for business or commuting purposes, and that amount is currently $0.56 per mile (currently IRS has no
separate cost factor for electric vehicles). SWIFTE mileage rates are fixed for all riders and drivers, and
tiers down from $0.20 as a method to equitably share the cost of a journey, assuming 2-3 persons per car.
All SWIFTE pilots are funding by the Federal Highway Administration, and include participation from the
State level Department of Transportation, and the County level Transportation Authority. The purpose of
the rider fee is NOT for the driver to make a profit, but rather to automate the human behavior of
"chipping in" for gas at the end of the week, or month, between carpool buddies. Finally, any driver can
provide a FREE trip to any rider.
Reference - SEC. 1501. REAL-TIME RIDESHARING
• Paragraph (3) of section 101(a) of title 23, United States Code (as redesigned by section 1103(a)(2)), is
amended by striking ‘and designating existing facilities for use for preferential parking for carpools’ and
inserting ‘designating existing facilities for use for preferential parking for carpools, and real-time
ridesharing projects, such as projects where drivers, using an electronic transfer of funds, recover costs
directly associated with the trip provided through the use of location technology to quantify those direct
costs, subject to the condition that the cost recovered does not exceed the cost of the trip provided’
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6. Plus Presentation Template
The SWIFTE APP Mockup
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• Students must sign in with a valid facebook page,
phone number, and university email
• Student Drivers must apply to drive with valid
insurance and license
Safe
Students Drivers can post rides & purchase seats from
fellow students
Convenient
Price are set by drivers to spit the cost of gas because
the driver would already be going in the direction
Economical
Swifte is a university ride-share App, which allows students to share rides with their fellow classmates for a low
price around their college towns and from city to city.
8. Let’s talk about Competition
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Trip back home from Athens, GA – Atlanta GA – 1:20 Hour
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
$300.00
$350.00
$400.00
$450.00
Flight Uber/Lyft Train/Metro Bus/Megabus Swifte
AverageDollarAmount
Route: Los Angeles to Select Destination
Average cost for using available means of transportation
9. Plus Presentation Template
Marketing Strategy
9
College Students
Campus Launches
Email Marketing
Brand Ambassadors
Freshmen Orientation
Group Presentation
Social Media - SNAPCHAT
Flyering on Campus
Sponsored Events
Clean air campaign & GA commute
option
10. SWIFTE 2.0 – Launch September 15, 2016
University of Georgia
Georgia State University
Atlanta Tech University
Clark Atlanta University
Morehouse College
Spelman College
Columbus University
West GA University
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West GA University
Auburn University
UCLA
University of Texas – Austin
University of Minnesota
University of Wisconsin – Madison
Georgetown University
Howard University
11. Marketing & Grown: What’s Next for SWIFTE?
Year 1(October 2016 – October 2017) : Georgia &
California Universities
355, 000 Students x ( 10% conversion rate) = 76,000
rides
Year 2: (October 2017- October 2018) : Top 10
carpool states
5,000,000 x ( 10% conversion rate) = 360,000 rides
Year 3: (October 2018 – October 2019): Expand to
universities in the United States; 1 Million download
22,000,000 x ( 10% conversion rate) = 1,000,000
rides
0.00
200000.00
400000.00
600000.00
800000.00
1000000.00
1200000.00
Year 1 Year 2 Year 3
Number of Expected Rides
12. Financial Forecast
Expected Revenue
Year 1: $75,239
76,000 (Rides at $20 minimum) x $2= $304,000 BREAK EVEN : 3,000 rides
Year 2: $238,700
360,000 (Rides at $20 minimum) x $2 = $1,440,000
Year 3: $1,000,000
1,000,000 (Rides at $20 minimum) x $2 = $4,000,000
300K
1.4M
4.0M
12.0M
36.0M
13. Sofia DeMay
California Market Manager
Meet Our Great Team
John Craft
Marketing Manager
Justine Avoudikpon
Founder & CEO
Titi Alawode
Fundraising/Accounting
Elvin Alshanoc
Software Developer
Yosra M’Hamdi
Software Developer
14. Competitive Advantage: Facebook Pages
SWIFTE Marketing Director: Alex Lang
• Created a network of school
ridesharing page with over 700,000
students
• Will allow SWIFTE to market on all of
the pages
*Picture Example
• Marketing Technique: Inform the
users that the page will be deleted in
30 days and member must transfer to
the app!
15. Phase 1 Seed Funding
$23,000 – App development & Research
$20,000 – Social media & Banners
$27,000 – 20 Brand Ambassador
$10,000 – Freshmen orientation marketing
$20,000 – Risk Management & Regulatory requirement
________________________________________________________
$100, 000
More Information:
Justine Avoudikpon
Email: Justinea@uga.edu
Phone: 706-461-6395
Web: www.getswifte.com
Editor's Notes
Swifte is a peer to peer transportation platform. The core service of our company is to provide people with reliable, safe, and afforadable transporation that brings people together and helps reduce CO2 emissions!
So It is expensive to own a car in California, the roads are as congested with ever with so many single drivers, so why is there no feasible alternative? With new company’s like Lyft and Uber making up for lack of efficient public transportation within cites, why is there no solution for traveling between cities?
“Even with the well-documented and rapidly rising costs of the state’s traffic congestion and costs associated with the deteriorating condition of the state’s roads, Californians continue to rely on single occupant vehicles for the primary mode of transportation”
California – The Land of the Car
One of the most segmented layout of demographic, biggest populations, and most cars
** Transportation system is underfunded
We servied over 200 students across 5 states and 90% of them mentioned that they are all willing to carpool with others.
I started this idea in december, and by march invested 6K of my peronal saving into developing android & apple version of the app. We launched at UGA in March and in 2 months accursed 500 users. We also sponsored a local festival that
Students try to solve this problem with facebook, every university has a “ ridesharing page” with menbers as low as 100 to 18 thousand
76% of Americans drive alone with only 9% who do carpool and swifte
We identified a problem/ gap in the transportation market
The people who are effected most by this are people who do not have money or space for a car.
More than 3 million university students in California
We identified a problem/ gap in the transportation market
The people who are affected most by this are people who do not have money or space for a car.
More than 3 million university students in California
We identified a gap in the transportation market. Drivers with extra space and riders with a need for a ride when they commute to a long distance ride between city to city.
-: both rider and driver create an online profile with a university email and valid phone number
-Creation of their profile: personal information and preferences
The driver advertises its journey: itinerary and price
The rider enters the search for their journey by browsing through a database of trips
The rider chooses a journey based on their preferences and submits a request for a certain journey or ( the can now browse throught difference options from Shopping, concerts, sports, outdoors, road trip)
The rider pays the total cost (debit, credit) and gets a confirmation text with a personal code
Driver and rider can communicate before the ride to optimize the pick up and drop offs. The journey is on!
At the destination the ride transfers the code to driver. The payment is done once the code is submitted.
Both driver and rider review each other! ( They can post a picture or update of their ride, and each member get green star point based on miles traveled, Points that can then be used to redeemed for shell, starbucks, or company sponsors gift cards or coupons, hopefully WEB sponsored companies)
Drivers must enter valid insurance number, company, licence number, and car information
Basic Information
College email verification
Social Media connection
Keep up a good loyalty levels and reviewsChoose if you want to offer a merger or request a merger.
Fill out information. Set the price within the range.
Add special preference to filter dismatched riders/ drivers, e.g Women only, Men only and smart merge.
- Connections: Platform for our users to share their carpool experience after they use our service
-: both rider and driver create an online profile with a university email and valid phone number
-Creation of their profile: personal information and preferences
The driver advertises its journey: itinerary and price
The rider enters the search for their journey by browsing through a database of trips
The rider chooses a journey based on their preferences and submits a request for a certain journey or ( the can now browse throught difference options from Shopping, concerts, sports, outdoors, road trip)
The rider pays the total cost (debit, credit) and gets a confirmation text with a personal code
Driver and rider can communicate before the ride to optimize the pick up and drop offs. The journey is on!
At the destination the ride transfers the code to driver. The payment is done once the code is submitted.
Both driver and rider review each other! ( They can post a picture or update of their ride, and each member get green star point based on miles traveled, Points that can then be used to redeemed for shell, starbucks, or company sponsors gift cards or coupons, hopefully WEB sponsored companies)
Drivers must enter valid insurance number, company, licence number, and car information
Price is set in specific parameters
application ads + data sales
How much for data sales :
We now our College students on social media :
Facebook
Local snapchat marketing
Campus brand ambassadors, email, social media FB & twitter, flying on campus and at the freshmen oreintation, as well as sponsoring a festival in athens that draws around 5000 attended and encouraged them to use the app to get to the event in athens. That was our first big event and our website even crashed that weekend from all of the tractions.