4. Our Vision Statement
To provide health conscious working professionals with
an easy & efficient automated, self regulating hydroponic,
outdoor garden system monitored through a smartphone.
13. THE CUSTOMERS
After conducting market surveys:
80% juice at home
80% like to eat organic
100% time is biggest reason they don’t garden
Target Market
Young professionals: 25-45
Health conscious & busy working people
15. COST COMPARISON
Produce Cost at Local Market
Cost with Smart
Garden
Green Smoothie from
Local Market produce
Green Smoothie with
Smart Garden
Kale $1 / cup $0.20 / cup
$5 / serving $1.30 / servingSpinach $1 / cup $0.20 / cup
Mint $2 / cup $0.10 / cup
20. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships Customer Segments
Channels
Cost Structure Revenue Streams
The Business Model Canvas Iteration #
San Diego Hydroponics
and Organics/ Veg +
Bloom - They are
providing us with
hydroponic equipment as
well as advising us.
Roger’s Garden -
Providing us with a plot of
land as well as access to
any of their current
gardening technologies
and access to their
suppliers.
We are taking the work and
time commitment out of
gardening and providing the
common household with
fresh vegetables, causing
people to be less
dependant on the
supermarket.
Juicers
Health and
environmentally
conscious professionals
who are too busy to
garden themselves.
R&D
Manufacturing
Presence in local stores
Online distribution
Educational Content
Initial sale of product with
customer return for keurig style
seeds.
Aftersales troubleshooting
Interactions with customer
through mobile app, possibility
of creating ‘goals’ or
‘achievements’
The technology behind the
product
Customer relationship
(keurig style seeds)
Presence in local juicing bars
Social media and forums
Presence in local hydroponic
stores
Raw materials costs
Manufacturing costs
Marketing Costs
Online and local retail sales
Sales to local juicing bars
Custom Outfitting agricultural farms
5/10/2016
1
Taeha 20
21. Sponsorships/Grants
- Veg & Bloom Sponsorship
- San Diego Hydroponics and Organics Sponsorship
- Zahn Innovation Center
Justin 21
22. Product Material List - Base
Wei 22
Items Price Items Price
Arduino Uno R3 $2.99 Air pump $4.99
Bluetooth Module $6.97 Water pump $5.99
Liquid PH0-14 Value Sensor Module $11.93 5M Ultraviolet UV 395-405nm $3.99
SD Card Module Slot Socket Reader $2.99 Raw material $35.00
DS3231 AT24C32 Real time clock module $1.53 Plumbing, tubing, fitting $5.00
Total $81.38
Possible Retail Price Per Unit $250
23. Product Material List - Add-on Module
Wei 23
Items Price
DHT11 Temperature/Humidity Sensor $1.31
Waterproof DS18B20 Temp Sensor $1.89
5M Ultraviolet UV 395-405nm $1.99
Raw materials $15.00
Plumbing, tubing, fitting $3.00
Total $23.19
Possible Retail Price Per Module $80
Editor's Notes
Us as Americans are extremely unhealthy as a nation. 70.7% of adults aged 20 years old and over are overweight and 40% are not just overweight but obese. Chronic diseases and conditions such as heart disease, stroke, cancer, type 2 diabetes, and arthritis are among the most common and costly. Not only costly for the person because they will have higher healthcare costs associated with these diseases, but also more costly for the government. More importantly, all these diseases are very preventable with a change in lifestyle, but predominantly with a change in eating habits.
Americans need a complete change in diet
Process of growing plants in sand, gravel, or liquid, with added nutrients but without soil. explain really brielfy how hydroponics works with the diagram than explain the benefits as to why we’re using it
http://plantui.com/smart-gardens/moomin-garden-3/
talk about how ours can sustain much more plants, up to 3 at least that can produce 4-5 times the amount of produce that competitor can produce. plantui it would be difficult to produce a consistent amount of produce to intake on a daily basis. maybe also talk about how we have a patent description for the seed cup, it is special in its design of being able to effectively take up water, etc.
describe WHICH live data we can monitor: they will be temperature, lighting, humidity, what else? how would we adjust temperature? through the lighting?
describe WHICH live data we can monitor: they will be temperature, lighting, humidity, what else? how would we adjust temperature? through the lighting?
explain why we are using outdoor. hydroponic is more efficient. grove can do 3 as well, but ours is much more affordable. explain price breakdown of $250 briefly.
the juicing market is priced at $3.4B, which would be our SAM, with $1.3B being our SAM home made juicing market. smoothie chains sales have doubled within the last decade forecasting a big market for continuing years, which is why we want to initially target the green juice market for people who’d like to create homemade green smoothies at home, eventually expanding to the smart home appliance market.
people we have interviewed ranged from staff who work here at UCSD to people who shopped at grocery stores. then state the stats. through our interviews we want to initally target the 20-40s etc. who may be our early adopters.
our base price would be 400 that would come with one module and the water reservoir and everything. for every additioanl module, customers can purchase for $150 each. we would also have our own packs of seed cups we’d sell to produce the plants.
this is a rough cost comparison for the produce we can make versus the price consumers would normally get at a local supermarket. with our smart garden, the cost of each product per cup is much cheaper for example kale which you would normally get at $1/ cup you would be getting it at around 20cents per cup with our product. and then if you were to get a green smoothie at a local smoothie shop, it would be around $4 for that medium size smoothie, whereas with our product, after buying the garden, the price would be around $1.30 / serving based off the price that we are selling our seed pods for. so in the long run, you’d be able to save alot of money on your grocery shopping for green smoothies. about $1300 in savings annually
we have technical risks that we would need to iterate and test continually making sure that the smart garden can communicate with the app accruately as with the sensors and calcuating harvest cycles. with marketing the most important risk for us is the insertion into the juice market with other competitors out there doing similar things like us, and keeping costs low.
