Wolfram|Alpha Pro is a software tool created by Wolfram Research to help students like Susan Connor learn math and statistics programs like R and Matlab more easily. Wolfram Research was founded in 1987 by Stephen Wolfram and generates revenue through apps, subscriptions to Wolfram|Alpha Pro, APIs for businesses, and search engine licensing. The company has been successful due to its large accumulated dataset, ongoing research and development, and ability to generate graphs and compare results better than other knowledge search engines like Google, Wikipedia, and Quora.

1. Junyi Zhang
(junyiz)

2. Problems
- Hard to learn professional Maths/Statistic softwares
- Time-consuming to find answers from books or websites
- Need a convenient way to calculate equations and generate
graphs

6. Wolfram|Alpha Pro

7. Persona
Susan Connor
- First year student with
Mathematic major
- Struggling with R and Matlab
- Cannot afford an advanced
calculator

8. Financials
- Private held corporation
- No outside investors
- 180 employees
- Daily page view = 1.1
million hits/day
- Daily visitors = 670000
visits/day
Visitors per day (in thousands)

9. Business model
- Apps for iTunes and Google Play
Store
- Wolfram Alpha Pro and Pro
Premium
- APIs for startups and
enterprises
- Licensing: Search Engines and
Voice Q/A

10. History
Wolfram
Research
1987 1988
Mathematica
(flagship product)
2009
Wolfram Alpha
(Launch)
2014
Wolfram Language
(Launch)

11. Founder - Stephen Wolfram
- CEO of Wolfram Research
- Received a PhD in particle physics in Caltech
- Is known for his work in computer science.
Mathematics and in theoretical physics

12. Secret Sauce
- Dataset accumulated over years
- Better at handling queries
- Ongoing research and development

13. What’s Hot

14. Comparison
Google Wikipedia Quora
Wolfram
Alpha
Knowledge
search engine
Content generate
system
Graphs
Result
comparison

15. Prediction
Success
- Many places to use this technology
- But, the traffic right now depends on other products

16. Reference
https://en.wikipedia.org/wiki/WolframAlpha
https://fourweekmba.com/wolfram-alpha-business-model/
https://en.wikipedia.org/wiki/Stephen_Wolfram
https://mashable.com/2009/05/19/wolfram-alpha-better-than-google/
https://www.cnet.com/news/siri-brings-nearly-25-percent-of-wolfram-alpha-traffic/

17. Thank you