1. La Bordeauxthèque, a success being exported... to Beijing !
With their 66 000 m2
dedicated to shopping in the very heart of
Paris, the Galeries Lafayette Haussmann are the 2nd
most
visited tourist attraction of the capital city. In order to complete
the offering of their Lafayette Gourmet department, the Galeries
Lafayette approached DUCLOT, a major wine merchant of
Bordeaux wines, for an original association: to create the best
Bordeaux wine cellar in the world, called La Bordeauxthèque.
Set up in May 2010, this superb area of 250 m2
offers private
customers over 1 200 references, with a specific alcove for the
9 top wines of Bordeaux. Such a success was due to spread
beyond our frontiers… The idea of exporting the concept came
from the Galeries Lafayette, which are oriented today towards
international markets with the opening of a first store in Beijing,
China, in November 2013. Located in Xidan, a key commercial
and cultural zone of the city, this store occupies 32 000 m² on
6 levels. In this context, the management of the Galeries Lafayette
turned again towards DUCLOT to create La Bordeauxthèque
Beijing. A request to which the wine merchant reacted positively,
of course !
2. An exceptional venue - Located on the 5th
floor of
the Beijing Galeries Lafayette, the level dedicated to the
universe of gastronomy, La Bordeauxthèque covers
200 m², with an area where French food will be served.
A comprehensive selection - This remarkable offer of
600 references covers a large range of appellations,
colors, vintages, formats and of course prices, in clearly
identified areas of the store. Bourgeois growths, Seconds
wines, Classified growths, and wines likened to them,
from the left bank and the right bank… and of course
the First Growths, which occupy a major position: Lafite
Rothschild, Latour, Mouton Rothschild, Margaux,
Haut-Brion, Cheval Blanc, Petrus and Yquem (with an
impressive verticale from 1899 to 2009). Besides these
fabulous labels, there is a selection of good Bordeaux
wines at affordable prices.
This offer is spectacular in terms of vintages and formats
(from the half-bottle to the imperial, but also magnums,
double-magnums and jeroboams).
An exceptional advantage - La Bordeauxthèque
guarantees to provide directly from the
Bordeaux châteaux, a very rare feature in Asia.
As far as storage of bottles is concerned, it is under
ideal conditions: constant temperature, LED lighting…
The French experience - Recruited by DUCLOT,
teams of Chinese, English and French speaking
sommeliers - salespeople are available for the
customers in order to help them with their purchases.
Trained in Bordeaux, where they have visited all the
La Bordeauxthèque Beijing, a 100%
Bordeaux cellar unique in CHINA!
Thus the project of a genuine embassy for the great growths of Bordeaux was born in the heart of the
Chinese capital city. With the same objective as in Paris: to bring to wine lovers the best wines of Bordeaux,
but also all the culture that goes with it.
3. best châteaux, the salespeople of La Bordeauxthèque
are real experts at the service of the store’s customers.
For personal consumption or as a gift, suggestions for
food matching… whatever her or his need is, each client
receives personalized suggestions.
A gift bar offers a remarkable choice of packaging: gift
boxes, wooden cases, but also ribbons, paper, bags…
French style gift packing, precise and refined, in order
to enhance each bottle which will be given as a gift.
A must before leaving La Bordeauxthèque: a stop at
the wine bar, with its beautiful selection of wines by
the glass. Customers can also choose a bottle from
our selection of 600 references in the store and drink
it at the bar with no corkage fee. For a quick snack, a
tasty selection straight from your local Parisian bistro:
our imported cheese platter, selection of cold cuts, fresh
salads, creamy soups, tomato mozzarella panini’s, quiche
Lorraine... and to finish off on a sweet note a lemon tart or
the famous Napoléon.
The incomparable know-how of
a major Bordeaux negociant.
Creator and manager of La Bordeauxthèque Paris
and La Bordeauxthèque Beijing, DUCLOT has been a
merchant of the top Bordeaux wines since 1886, with
an incomparable stock of 5 million bottles stored in its
cellars. From the beginning DUCLOT has been selling
these wines to professionals (distributors, restaurants,
importers…), but also to private customers since the
70’s, in its stores and on the internet.
This significant status of wine merchant guarantees
the customers of La Bordeauxthèque the absence of
intermediaries between the châteaux and the store: this
is a crucial point concerning the origin of the wines.
The first 100% Bordeaux wine shop and bar in China
is now open within the Galeries Lafayette Beijing!
