豪华地产 Luxury Realty by Syntesi Housing - Spring/Summer 2018

1www.syntesi-housing.com
by S Y N T E S I H O U S I N G
LUXURY REALTY
SPRING-SUMMER 2018
INSIGHTS
豪
春天和夏天
UNITED KINGDOM 英国
SWITZERLAND 瑞士
MONACO 摩纳哥
SPAIN 西班牙
NYC : AT THE TOP
PARIS 2018 : +9%
EYE ON : LONDON
华地产
62
66
68
70
我们的见解
LIFESTYLE
生活方式和采访
WINE SELECTION
WATCHES : SIHH 2018
ART & FASHION
www.syntesi-housing.com
Everyone has their own idea
of luxury according to their
personal experiences
根据不同的个人经验，
每个人都会有自己对
奢侈品的理念
PORTUGAL 葡萄牙
UNITED STATES 美国
FRANCE 法国
LISTINGS
属性列表
& INTERVIEWS
巴黎的价格
看见伦敦
纽约 : 第一
and more
更多
红酒选择
豪华手表
艺术 & 时尚
74
76
88

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“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common
sense, paid for in full, and managed with reasonable care, it is about the safest investment
in the world.”
“房地产不能被丢失或被窃盗, 也不能被带走。理性购买, 全额支付, 并以合理管理, 这就是世界
上最安全的投资”
Franklin D. Roosevelt
32nd U.S. President

&S Y N T E S I
h o u s i n g
2018 is to be quite interesting and
full of opportunities. General eco-
nomic forecasts are brightening up
all around the world. Especially the
economic growth in Europe seems
to be back in most of our target
countries.In France, the political cli-
mate aIn France, the political climate
as improved with new reforms and
prices are excepting to surge this
year, especially in Paris. Despite
the overall hope, we still have to be
careful and watch closely how Brexit
unfolds. We are also on the lookout
regarding the Spanish situation with Cataluna, the
recent German and Italian elections. Not to forget
the North Korean issue and the ongoing conflicts in
the Middle East that stresses the markets.
In this context of mixed hopes and uncertainties,
luxury real estate acts naturally as a safe haven for
investors and our clients who are eager to protect
their assets against various fluctuations. Cities like
Paris are on the rise since 2015, and we will be get-
ting into London with this issue as Brexit affects the
prices in a surprisingly way.
In the United States, Syntesi Housing is active on the
East Coast as well as the West Coast. Cities such as
New York and Los Angeles still represent strong-
holds of luxury realty for our clients and remains a
historically stable market.
Our expertise in dealing with a wide range of prop-
erties and clients throughout the years have made
us uniquely qualified to answer the most specific
requests of our clients, allowing them to fulfill their
dreams of a perfect home, anywhere in the world.
Julien G. Cullieyrier
Managing Partner
Syntesi Housing
在这个充满着希望以及不确定性的情况下, 豪华
地产起到了一个为投资方以及急于保护自己资
产的客户避风港的作用像是巴黎在2015表现
了增长,而马上我们也会基于英国脱欧对于价格
的浮动在伦敦看到变化
在美国, Syntesi Housing 在东岸以及西岸都非
常活跃例如纽约以及洛杉矶这样市场稳定的
城市对于我们的客户来说仍然是个购置豪华地
产的不二选择
我们多年历练经验丰富的专家是我们的特色, 使
我们有资格解答客户最独特的要求来协助他们
在世界各地找到他们梦想中最完美的家
2018注定是个有趣且富有机遇的
一年全球经济预测开始好转
特别是欧洲的经济情况也回到了
轨道上
在法国, 政治气候经过改革后逐渐
好转, 特别是巴黎尽管前途看似
光明, 我们仍然应该警惕于英国脱
欧所带来的影响我们不仅对于
西班牙与卡塔卢纳的情况,也对德
国与意大利竞选在进行观望当
然还有北韩以及中东的局势在影
响整个市场
EDITORIAL
社论
spring-summer 2018
OPPORTUNITIES
UNCERTAINTY
不确定性和机遇

6 7www.syntesi-housing.com www.syntesi-housing.comwww.syntesi-housing.com
28
10
LIFESTYLE
生活方式
LUXURY WORLD
奢华的世界 24EU-TRENDS
欧洲趋势
38INSIGHTS
洞察
28.
30.
30.
36.
Ehryl O’Rourke talks fashion
Ehryl O’Rourke 谈时尚
Cinema with Erik Martens
Erik Martens谈到中国电影业
Timepiece expert Allen Liu
豪华手表专家Allen Liu
French wine-maker D. Robin
法国葡萄酒生产商D. Robin
38.
40.
44.
Tailor made as standard
定制是标准
The Castle Life
城堡里的生活
China, a specific market
中国一个特定的市场
10.
18.
22.
Property types
全球可用的房产类型
Prestige real estate
房地产的声望
The UNWI
超高净值的个人
25.
25.
26.
UK : Brexit effect
英国等待脱欧
France : New president
法国马克龙的作用
Spain : Cataluna uncertainty
西班牙加泰罗尼亚的不确定性

46CITY FOCUS
城市焦点
46.
48.
50.
54.
58.
USA : Global view
美国全球视图
NYC : Most attractive
纽约第一
LA : Power of attraction
洛杉矶吸引力
Paris : the best growth
巴黎最好的增长
London : Remains in top 3
伦敦保持在前三名
62
62.
66.
68.
70.
74.
United Kingdom
英国
Switzerland
瑞士
Monaco
摩纳哥
Spain
西班牙
Portugal
葡萄牙
76 USA
美国的属性
76.
80.
82.
86.
New York City
纽约市
Miami
迈阿密
Los Angeles
洛杉矶
Other US cities
其他美国城市
88 FRANCE
法国属性
88.
94
96.
Paris
巴黎
Other french cities
其他法国城市
Casltes
城堡
LISTINGS LISTINGS
LISTINGS
EUROPE
欧洲物业

AVAILABLE PROPERTY TYPES
WORLDWIDE
One of the strength of Syntesi Housing, is its diversity of property typves
we are able to offer to our clients in all exclusivity. Our services are cov-
ered in multiple languages in any of our operating countries.
Here after are some examples of the type of real estate we are involved in.
世界上可用的财产类型
我们Syntesi Housing的强项之一是它的物业类型我们能够提供给我们
的客户在排他性里拥有多样性的房产
下面是一些我们所涉及的房地产类型的例子

MANSIONS
大厦
Whether located in the most upscale suburbs in the US or out-
side of London, we’re offering a wide range of style and locations
for family mansions.
无论是在美国最高档的郊区或伦敦以外我们都提供各种风格和地
点的家庭大厦
APARTMENTS
公寓
Flats are obviously part of our listings with prices usually starting
within the 1,5 million euro mark. We pride ourselves to select
our listings in the best areas of any given city. Location being the
number 1 criteria for most of our clients.
公寓显然是我们清单中的一部分价格通常开始在150万欧元我
们对于我们在任何指定的城市最好的地区里选择我们的清单而自
豪位置是我们大多数客户的1号标准
VILLAS
别墅
Our selection of villas is quite large. From 2 million Euros and up
to 80 million Euros, our clients often choose to invest in a prime
location with amazing views to enjoy their family and vacation
time.
我们可选择的别墅相当广泛从200万欧元到8000万欧元我们的
客户经常选择在一个黄金地段投资拥有令人惊叹的风景用来享
受家庭和度假的时间
PENTHOUSES
顶层豪华套房
Penthouses for us are one of our corner stone business. We be-
lieve in its expression of the utmost luxury no matter which city
our clients choose to invest. We offer a large selection in the
main cities.
顶层豪华套房我们是我们的基石业务无论客户选择投资哪个城
市我们都相信它表达了最大的奢华我们在主要城市提供大量的
选择
CASTLES
城堡
Castles have a deep emotional link between them and their own-
ers. We offer a large selection of different styles and sizes all over
Europe. The castle market in France especially is getting some
good traction in 2018.
城堡与他们的主人之间有着深厚的感情纽带我们在欧洲各地提供
大量不同款式和尺寸的产品法国的城堡市场尤其在2018年获得
了不错的吸引力
TOWNHOUSES
联排别墅
Ideally thought for families, our selection of town-houses in cities
such as Paris, London or New York meet the highest standards
possible in the best location available.
最理想是给有家庭的客户我们可以符合最高标准在巴黎伦敦或
纽约选择最好的位置

Beach houses offer stunning views. Our selection in Miami
or the French Riviera and even in Malibu is always following
the latest trends. We pride ourselves to own a large selec-
tion of off market properties.
海滩别墅提供令人惊叹的景观我们遵循最新的趋势选择
在迈阿密或法国里维埃拉甚至在马里布我们很自豪自己
拥有大量的市场外的房地产
BEACH HOUSES
海滩别墅
最安全的投资之一黄金地段的山地住宅在富人中总是
处于潮流趋势
无论是在瑞士或法国阿尔卑斯我们的选择总是能达
到最好的标准
MOUNTAIN HOUSES
山上的房子
One of the safest investment available, mountain
houses in prime locations are always in trend for the
wealthy. Whether in Switzerland or the French Alps our
selection always meets the best standards.
Part of our commercial offer, our hotel selection is ex-
tensive from 2 to 5 stars well known establishments,
our listings is one of the most competitive in the mar-
ket.
我们商业地产的一部分众所周知的2至5星级酒店的建
立对于酒店我们的选择是广泛的我们清单里所有的
也是市场上最有竞争力的房产之一
HOTELS
酒t店
Lofts are usually in high demand with our younger cli-
ents who adopt a modern style of living. Very trendy in
New York, lofts are becoming a solid trend in Europe
as well.
阁楼通常符合我们年轻客户对于现代生活方式的高要
求在纽约很流行在欧洲也变成坚定的趋势
LOFTS
阁楼

COMMERCIAL BUILDINGS
商务楼
The commercial activity at Syntesi Housing is flourishing. We specialize
in Grade A buildings, often located in the main world business hubs in
Europe and the United States.
我们公司Syntesi Housing的商业活动是蓬勃发展的我们专门经营甲级建
筑通常位于欧洲和美国的主要世界商业中心
In a very competitive market where speed is the best weapon to acquire
buildings, we offer a confidential supply of residential buildings in all our
cities worldwide.
在一个竞争激烈的市场里速度是获取建筑物的最佳武器我们在全球所有
城市都提供秘密的住宅供应
RESIDENTIAL BUILDINGS
住宅建筑
Hunting is a growing sport
and life passion of many of
our clients. We have on a
regular basis, large hunting
grounds with stunning estates
mainly within Europe.
狩猎是我们许多客户日益增长
的运动和生活激情我们定期
有大型狩猎场和令人惊叹的庄
园提供其主要分布在欧洲
Another emotional invest-
ment, vineyards have always
been a popular asset for us.
Mainly located in France, our
listings are very fluid and re-
new themselves often.
另一个情感投资葡萄园一直
是我们的流行资产主要位于
法国我们的上市非常流畅
并且经常更新
The pinnacle of luxury, own-
ing a stud farm has shown a
steady interest from our cli-
ents passionate with horses
and races. Our listing is main-
ly located in France and in the
UK.
奢华的顶峰便是拥有一个种马
场这显示了我们的客户对马
匹和赛马的热情我们的房产
清单主要分布在法国和英国
HUNTING
GROUNDS
狩猎场
VINEYARDS
葡萄园
STUD FARMS
种马场
An elite sport for our high net
worth clientele, golf cours-
es are in a rising demand as
they provide solid yields and
become an ideal platform of
social business.
作为我们高净值客户的精英体
育项目高尔夫球场的需求量
越来越大因为它们提供了坚
实的收益并成为社交的理想
平台
GOLF COURSES
高尔夫球场

P
ractical first, because the HNWI (High Net
Worth Individuals) want to reside close to
their work place. Entrepreneurs are looking
for easy access towns with a variety of trans-
port options available and connections to
other major hubs. They are also looking out
For their family’s safety. The education purpose for
their children is then, one of the main drivers for
their choice of location. Sports and culture play also
an important role as they feel the need of a deep
social interaction. The properties we are offering,
answer therefore these criterias that are in harmony
with our clients lifestyle.
The emotional connection is usually the tipping
point when it comes to purchase a property. Qual-
ities like the space, volume, historical factors of the
property, the style, quality of the building, the view..
All these are crucial. The nearby luxury shops for ex-
ample is one of many things our clients are looking
for to validate their choice.
The financial aspects can be at the front of their
choice as a financial investment for future earnings
in a dynamic market. It could also be a safe heaven
for those of our clients who have excess of revenues
and would like to secure their wealth. Indeed luxury
real estate is rarely impacted by the market changes
which makes it one of the best assets for our clients.
On the other hand, the financial aspect to some of
our clients may be one the last consideration when
both practical and emotional factors are a priority for
them.
PRESTIGE
More than ever,
the cornerstone of luxury
REAL ESTATE
« For the HNWI, the world represents a
vast sea of opportunities, and they are
considering real estate as a way to pre-
serve their assets in a safer manner »
The place where the concept of luxury should be at
its highest is at the heart of our clients homes. Be-
cause real estate is at the crossing of unique per-
sonal tastes and preferences and a home, unique as
well.
Real estate has all the luxurious aspects of things. A
consumer good is thrown away when the use is over,
whereas a luxury item is repaired, taken care of, lasts
in time. A unique item will most likely be able to be
sold back and often with a premium. The buyer will
accept a higher price only if it fits an impeccable ser-
vice and a personalized one.
Much like a 3 star Michelin chef who owns many
restaurants around the world with all their different
personalities but with a quality equal amongst them.
Likewise international luxury real estate companies
have to uphold the same standards of prestige no
matter where their clients are going. No matter
where, Miami, Geneva, New York, Paris or London,
our clients will find of course very different types of
properties but always with the highest quality of ser-
vice possible.
Luxury isn’t only a matter of budget. In real estate
much like other industries, it is a path that makes us
rise above previous heights. The flat or the house
at which you will live, spend holidays, work on your
personal projects, invite family and friends isn’t a
neutral place. Its the centre of life where one has to
be the most demanding, with themselves, and with
who is advising them.
Experiences have to be unique to each client. In Eu-
rope and the United States, luxury isn’t far off from
unique experiences rather than material goods.
Although the interest private jets and yachts is still
high, the HNWI are looking more and more to per-
sonal experiences. Interior design, home chefs, art..
all of which gives a unique sense of home.
« Everyone has a different idea of luxury
according to their own experiences »

实用至上由于富裕人士高净值个人想住在靠近
他们工作的地方所以企业家们在寻找各种可供选择
的交通工具且能够链接到其他主要枢纽的方便城镇
同时他们也在关注他们的家庭安全他们孩子的教育
目的是他们选择地点的主要动力之一运动和文化在
社会深层互动中发挥着重要作用我们所提供的房产
特性便能够符合这些我们客户生活方式的标准
在购买财产时感情上的联系通常是转折点物业的空
间容积历史因素建筑风格建筑质量景观
等…所有的这些都是至关重要的例如附近的奢侈
品商店是我们的客户以验证他们的选择正在寻找的许
多因素之一
财务方面可以在他们的选择前面作为一个对动态市场
中
未来收益的财务安排对于那些超收入并且想保护他
们财富的客户来说这也是一个安全的天堂事实
上豪华房地产很少受到市场变化的影响这便使它
成为我们客户最好的资产之一另一方面当我们一
些客户的财务方面可能是最后一个考虑因素时他们
会优先考虑的会是实用和情感
对于高净值个人来
说世界就像充满了机
遇的广阔大海他们正
在考虑以房地产作为保
护他们资产的一种安全
方式
房地产的声望
超过了以往任何时
候是奢侈的基石
根据自己个人的经
验每一个人对于奢华
都有不同的想法
奢华的概念在我们客户家的中心应该是处于最高点
因为房地产正处于特立且独立的个人品味和偏好的交
叉点.
房地产拥有一切奢华的方面消费品会在使用结束后
被扔掉而奢侈品则被修理保管并及时保存一件
独特的物品很可能会被卖回来而且通常都有溢价
而只有当它符合完美的服务和个性化的服务时买方
才会接受更高的价格
就像一个三星级的米其林厨师在全世界各地拥有许多
餐馆每个都拥有不同的属性但他们之间的质量是
相等的同样国际奢侈品房地产公司无论客户去哪
里都要遵守同样的信誉标准无论在哪里迈阿密
日内瓦纽约巴黎或伦敦…当然我们的客户会发现
不同类型的物业但我们总是有最高的服务质量
奢华不仅仅是预算问题在房地产行业与其他行业
一样它是一条使我们超越以往高度的道路你将住
进的公寓或别墅不论是用来度假或者做个人项目
还是邀请家人和朋友这都不是一个中立的地方它是
生活中最需要的一个中心以及他们自己还有给他们
建议的人
每个客户的体验都一定是独特的在欧洲和美国奢
华是从独特的体验而来而并不是物质产品虽然高净
值个人对于私人飞机和游艇的兴趣仍然很大但他们
正在寻找越来越多的个人体验室内设计家庭厨
师艺术…所有的这些都给人一种独特的家的感觉
资产超过3000万美元的个人/家庭

UHNWIUltra High Net Worth Individuals
Individuals / families with assets superior to 30 million dollars
226 450Total number of UHNWI in 2017 worldwide
2017年全球超高净值个人人口总数
299 000Total number of UHNWI estimated in 2021 worldwide
预计2021年全球超高净值个人人口总数
27 000BTotal assets of the UHNWI worldwide in 2017 in dollars
在2017年全球超高净值个人总净资产(美元)
35 700BTotal assets of the UHNWI estimated worldwide in 2021 in dollars
预计在2021年全球超高净值个人总净资产(美元)

EUROPE
THE BIG SPLIT
欧洲：大分裂
United Kingdom : Waiting on Brexit
The Pound, which has reached its lowest levels in 31 years against the
dollar and its historical low against the Euro since its creation in 1999.
The UK has seen the IMF lower their growth previsions to 1,7% for
2017 whereas Italy, France and Germany have been re-estimated as
rising.
London though, remains one of the most attractive capital in the
world. The current crisis in the UK gives birth to plenty of real estate
opportunities the likes of which we see only once every two or three
generations.
The uncertainty of Brexit has been added to the raise of the purchase
tax (stand duty). In London, the sales have dropped almost 50% in
2016 and the market has remained motionless in 2017. In Euros, we’re
estimating the drop at around 35% over the past 2 years. Brexit has
also had an indirect effect on real estate : Many Brits have sold their
secondary residence located in the Euro Zone (amongst which France
with clear effect starting to show for example in the south region of
Provence) in order to gain advantage of a strong cash back with a
stronger currency.
英国等待脱欧
英镑兑美元汇率已降至31年来的最低水平创1999年以来英镑兑欧元的
历史低位英国已经见证了国际货币基金组织降低了他们为了2017年增
长1.7%的规定而意大利法国和德国却已经重新崛起
伦敦仍然是世界上最有吸引力的首都之一英国目前的危机孕育了大量
的房地产机会我们每两三代才能看到一次这样的机会
英国脱欧的不确定性已经加入到购买税的提高站值班在伦
敦 2016年的销售额下降了近50% 市场在2017年仍然保持不变我们
估计欧元在过去2年里下降了大约35% 英国脱欧也对房地产的影响是间
接的许多英国人为了获得一个强大的现金回货币升值的优势出售他们
位于欧元区的二手住宅其中法国有明确的效果开始显现为例在普罗
旺斯南部地区
France : the Macron effect
The presidential election which has seen Emmanuel Macron victor
has reassured the financial world. He is following a controversial presi-
dent, François Hollande, which was claiming to be « anti-finance ».
Macron, a former banker of 39 years old, perfectly bilingual in English,
reassured the international clientele and investors with the first eco-
nomic policies he passed in House which were saluted by the financial
markets. The French real estate is back on track, as well in the new
constructions as in the vintage. One question remains, the effects of
the former « tax on wealth » replaced by a « tax on real estate » indeed
less painful for private assets but keeping real estate as the base of the
calculations for this tax.
The real estate market, went back up during 2015, signalled by a
come back of international investors in France. Since 2015, Parisian
prices went up 20% and transaction have soared over 25% in 2017
compared to 2016. It is also important to notice that the niche market
of luxury real estate in Paris, is expected to grow by and astonishing
9% in 2018. The strongest growth in the world’s major capitals accord-
ing to Knight Frank.

Spain : Cataluña uncertainty
Another example of the fragmented situation in Europe is the case of
Cataluna. This Spanish region has declared its independence the 1st
October 2017 after a popular vote which was rendered illegal by the
Spanish central government. New election were held on December
21st 2017 which have given the Pro Independence Party the absolute
majority in the regional house (70 seats within 135). The question now
being : how is Spain going to handle this unique situation ?
This interrogation is quite important as Cataluna is the most autono-
mous and wealthy region of Spain and one of the most influential in
Europe. Indeed, this issue raises another point, which is the likes of
other regions in Europe to follow this example.
This political and financial knot has a direct impact on wealthy citizen
and the average ones. Indeed the owners that are not from Catalan
descent have put on sale their real assets so that they could focus in
bringing it back to mainland Spain.
By the end of 2017, a lot sales have been acted with a decrease of mar-
ket price going from 20% to 30% mainly in Barcelona. Which is a great
opportunity for foreign investors having enough liquidity to purchase
at a discount. Indeed Cataluna has tremendous long term advantages.
Its tourism and golf activities to start with, which is appealing to an
international clientele from Europe but also North America and Asia.
西班牙加泰罗尼亚的不确定性
另一个支离破碎的欧洲形势的例子是加泰罗尼亚的情况这个西班
牙地区在西班牙中央政府宣布非法投票后于2017年10月1日宣布独
立 2017 年12月21日举行了新的选举使亲独立党成为该地区众议院
的绝对多数 135个中的70个席位现在的问题是西班牙将如何处
理这种独特的情况
由于加泰罗尼亚是西班牙和欧洲最自主和富裕同时也是最具有影响力的
地区所以这是一个非常重要的审讯事实上这个问题提出了另一个观
点即欧洲其他地区的人也效仿这个例子
这个政治和金融结对富人和普通公民都有直接的影响事实上那些不
属于加泰罗尼亚血统的所有者已经出售了他们的真实资产以便他们能
够集中精力把钱带回西班牙大陆
到2017年底大量的销售活动已经开始市场价格从20%下降到30%
主要在巴塞罗那这对外国投资者来说是一个很好的机会有足够的流
动性可以折价购买加泰罗尼亚确实有巨大的长期优势它的旅游资源
和高尔夫活动从一开始就吸引了来自欧洲的国际客户也吸引了北美洲
和亚洲
法国 Macron,的作用
随着一个有争议的总统Francois Hollande 曾经所声明的«反金融» 在
通过总统选举已经看到Emmanuel Macron victor向金融界做了保证
Macron, 一个39岁的前银行家说一口完美的英语他通过第一套
经济政策向国际客户和投资者保证得到了金融市场的赞扬就像在老
式建筑中一样法国的房地产在新的建筑中也恢复了正轨还有一个问
题影响前者的«税对财富»取而代之的是«税对房地产» 这确实对私人
资产来说不是那么痛苦而是把房地产作为计算这一税收的基础
房地产市场在2015年期间又恢复了这是给法国国际投资者的一个信
号自2015年以来巴黎的价格上涨了20% 2017年的交易额比2016
猛增了25% 同样重要的是要注意巴黎豪华房地产的利基市场预计
将在2018年惊人的增长9% 如Knight Frank说世界主要资本的增长最
强劲

Ehryl O’Rourke talks
FASHION
The city is one of the most expensive
places to live in the United States. Be-
fore the rise of Williamsburg, Brooklyn
became popular over the years, particu-
larly with hipsters who wanted a cheap,
he city of New York is the #1 destination
for our HNWI clients. The fashion cen-
tres are shifting and moving to a trend-
ier Brooklyn where real estate prices
are surging and renovations are flour-
ishing. How do you explain this fashion
led migration in areas such as Williams-
burg?
纽约是我国高净值个人客户的第一目的地时尚中
心正在转移和移动到布鲁克林区一个房地产价格
飙升和装修旺季的时髦地区以你的角度来看你
怎么解释这个时尚领域的威廉斯堡移民或其他
人
谈时尚
In the recent years, the finance industry has been
disrupted by new players using innovative meth-
ods (FinTech) for the consumer. Do you see a simi-
lar trend happening in fashion?
The textile industries are also re-imagining the fu-
ture of dress. These companies are exploring the
idea of ethnic fashion and sustainability. They’re
developing machines that are, for example, energy
efficient/better for the environment or coming up
with biodegradable material.
Because the fashion textile industry is the second
largest sector in the world, it’s just as much as an
obligation to find innovate, ethical, and sustaina-
ble methods to please the future consumer.
Fashion is constantly changing to adapt to the rele-
vance of society. I wouldn’t call it a trend more than
it is a necessity. As we grow as a society, so does
our need to keep up with the latest technology.
Like the engineers and developers in the Finance
industry, you’ll see more and more fashion design-
ers such as Iris van Herpen coming up with unique
and innovate ways to create her designs.
在你看来一个非常私密的家居设计是否能脱离
你在外面所穿的时尚品味呢
我想那要看人了我有一些朋友他们在外面看来
很时尚穿的衣服也很漂亮但是当你去他们家
的时候好像是一个完全不同的人住在那里不过
我也有完全相反的朋友他们有着干净整洁的家
但外表看起来像一个残骸…而且他们毫不在乎当
然朋友们的风格也与他们的家庭内部相关联…也
许在某些装饰上比如绘画或某些家具
In your opinion, can a home design, which very
private, be dissociated from your fashion tastes of
what you wear in the outside world?
I think that depends on the person. I have friends
who are fashionable and wear amazing outfits out-
side but when you visit their home, it would be as if
a completely different person lived there.
I also have friends who are the complete opposite:
clean and tidy home but look like a wreck outside...
Not that they care. And of course, friends whose
style does correlate with their home interiors...
Maybe in terms of certain decor like paintings or
certain furniture.
这些公司正在探索民族时尚和可持续发展的理念
他们正在开发例如能源效率高/环境好或可生物
降解材料的机器因为时尚纺织业是世界第二大产
业因此用寻找创新道德和可持续的方法来取
悦未来的消费者是必须的义务
近年来金融业已经被新的玩家使用创
新的方法金融科技破坏你有看到
时尚行业也有类似的趋势吗
时尚是以适应社会的相关性不断变化
的我不认为这是一种趋势而是一种
必然随着社会的发展我们对于最新
技术的需求也随之增长就像在金融行
业的工程师和开发人员你会看到越来
越多的设计师如Iris van Herpen想出
独特创新创的方式去创造自己的设计方
法
纺织行业也有着对服饰的未来想象
找公寓/家有很多人以威廉斯堡或格林尼治等地方
为契机开放新潮商业和房地产随着嬉皮士时
尚爱好者和房地产的冲突这就难怪布鲁克林区成
了时髦房地产一个集中点
很明显这座城市是美国最昂贵的居住
场所之一威廉斯堡兴起之前布鲁克
林区成为了多年来最受欢迎的地区特
别是对于那些想要便宜一点的嬉皮士来
说人迹罕至的地方最适合展示他们的
艺术和制作他们的音乐由于曼哈顿房
地产的兴起那些生活在像切尔西甚至
索霍区这样热门地方的人们被迫离开了
市中心因为不论你信不信索霍区
在某种程度上也是可以负担得起的
现在最新的流行趋势之一是90年代的
感觉布鲁克林区有着人们喜爱的那种
老派的外观和魅力使人们更愿意去寻
“ADAPT TO THE
RELEVANCE OF SOCIETY ”
Fashion writer. Masters in International Business from Boston University and MBA in Global
Fashion Media at IFA Paris.Her path led hert in different countries, amongst which
China and Paris where she is living for 4 years.
时尚作家波士顿大学的国际商务硕士和巴黎IFA环球媒体工商管理学硕士学位她的道路引领她进入不同
的国家这其中她分别在中国和巴黎生活过4年
适应社会的相关性
‘off the beaten track’ place to showcase their art
and produce their music.
Because of the rise in real estate in Manhattan,
people who use to live in popular places like Chel-
sea or even Soho (because believe it or not Soho,
at one point, was somewhat affordable) have been
force to move outside of the city centre. And now,
one of the latest fashion trends is the 90’s feel.
Brooklyn has that old school look and charm that
people love making it more desirable for people
looking for apartments/homes.
A lot of these people saw places like Williamsburg
or Greenwich as an opportunity to open trendy
businesses and real estate. With the clash between
the hipsters/mods, fashion lovers, and real estate,
it’s no wonder Brooklyn became an epicenter of
trendy real estate.

30 31www.syntesi-housing.com www.syntesi-housing.comwww.syntesi-housing.com
You recently produced a short movie
(Time), how directors such as you can
utilize their time in China to develop
a greater audience to Eastern cine-
matography in the western world.
The emerging market in China made
it possible for me and many of my fel-
low filmmakers to experiment, work
and express their craft on formats
and projects that would probably
have been more difficult to access
to in the west. Plus China is huge,
the resources are huge. So many
things to discover. The diversity of
the Landscapes for example, is so
rich that you could spend your entire
life just looking at location to shoot.
So many different dialects spo-
ken, rich and diverse cuisine,
customs...It is all very inspiring.
Really experimenting and under-
standing China takes time, people
coming from a short trip and telling
you “I know China”, well those have no
clue about the country and the culture.
你最近制作的一个短片时代你如
何可以利用中国东方的发展拍摄在西方
世界吸引更多的观众
中国的新兴市场使得我和我的许多同
行相对可能会在西部更难表达自己的手
艺实验工作和格式还有项目得以实行
再加上中国是巨大的资源也是广泛
的有许多事情需要发现例如风景
的多样性是如此丰富以至于你可以用
一生来寻找拍摄地点这么多不同的方
言丰富多样的美食风俗……都是非
常鼓舞人心的
真的尝试和理解中国需要时间通过一
个短暂的旅行我会告诉你 “我知道
中国那些人对国家和文化一无所知
三维动画技术的大片在中国起了很大的
作用例如变形金刚相比我们西方
的观点你如何解释这种重要性
技术变化如此之大以至于我们现在能
够制作出以前不可能完成的且需要世界
纪录预算的电影我注意到到中国观众
对于宏伟的看法和令其印象深刻的东西
是很有趣的比如好莱坞最近试图吸引
中国观众所出的例如魔兽世界在中国
是一个大热门但在西方却是完全失败
的我认为现代和新事物都很能够吸
引了中国观众
关于在好莱坞电影中增加中国植入式广
告或某些演员不特意指谁它开始
变得肤浅和充满勉强感我相信如果他
们在电影中包含更多关于中国家庭或中
国文化的内容那可能会更有趣
When do you see a Chinese movie
getting the final competition at the
Cannes Festival ?
I already saw some. Their are some
really talented Chinese directors out
there, and the way they show to the
world China of course intrigues the
west. Many people in the west still
have a very narrow vision and percep-
tion of China.
你什么时候在戛纳电影节上看到中国电
影进入决赛
我已经看到了一些他们是一些非常有
才华的中国导演,当然他们的方式表现
出来的中国是会激起西方的好奇心的
在西方仍有许多人真的不了解中国
CGI plays a big role in blockbusters
in China (ergo Transformers), how do
you explain such an importance com-
pared to our views in the west ?
Technology changed so much that we
are now able to produce movies that
were impossible to do before, movies
that would have required a world re-
cord budget. It is interesting to notice
the liking of what is grandiose and im-
pressive for the Chine audience. Look
at Hollywood’s recent attempts to woo
Chinese audiences (World of Warcraft
for example was a huge hit in China
but a total flop in the west.). . I think
also that everything modern and new
really attracts Chinese audience.
Regarding to inclusion of chinese
product placement or certain actors
(not to name names) in Hollywood
“Experimenting
AND
understanding
CHINA
takes time”“尝试和理解中国需要时间”
movies, it starts to feel superficial
and forced though. I believe if they
were to include more content about
Chinese families, or Chinese culture
in their movies, that might be more
interesting

WATCH IT
2018 recently fin-
ished, what are theSIHHtop 3 pieces you see having a great
success in China and why ?
It’s so cruel to limit to 3 pieces! As
you know SIHH has expanded from
18 brands in 1990 to 35 brands in
2018 to include 18 of Richemond
group, independent watch makers
and Kerring group in 2018. There’s
also a new vibe for 2018 watch indus-
try. Therefore I am going to split this
questions into two parts: best 3 new
watch collections for the mainstream
buyers and top 3 high end collector’s
pieces. And one special recommen-
dation of independent watch brand.
3 watch collections that I expect to do
well in China.
1. Cartier 2018 Santos Collection
Already a very well known brand and
watch collection in the world and in
China particularly. Cartier generally
presents over 100 novelties during
SIHH every year. 2018 is Cartier’s San-
tos year. Thinner, finer and slimmer,
built in with MC 1847 automatic in
house movement, the elegant new
Santos collection with Smart Links
bracelet adjustment innovation which
enables you to change metal bracelet
to 17 different colours of leather strap
in one click and push! Quick-change
system enables you to alter the length
of the metal bracelet by yourself even
if you buy them from e-commerce!
Well done Cartier! A revolutionary
approach to resolve some annoying
discomfort in watch buying and yet
the result is a fashionable look on
a stunning, adorable classic watch
collection. I love the two-tones case
combination and the skeleton ver-
sion. (Priced from 5000-50000 Euro)
2018年日内瓦表展刚刚圆满落幕从您专
业的角度来看哪三款腕表能在中国市场
获得销售佳绩原因何在
只说三款这太残酷了你知道SIHH已经从
1990年的18个品牌到2018年的35个品牌
包括13个励峰集团品牌 18个独立制表师
品牌包含爱马仕及2个开云集团品牌
GP与雅典我在日内瓦表展不但亲眼
鉴赏了进千款新表款款精彩 2018年手
表行业也展现出一股新气象因此我将
把这些问题分成2部分 1. 为中国主流买家
预测大卖的3个腕表系列 2. 以及我个人最
推崇的3款藏家级高端腕表
我预测在中国会大卖的三个腕表系列
1. 卡地亚2018全新山多士系列
卡地亚已经是世界及中国境内非常知名的
腕表品牌一般在每年SIHH期间会推出
超过100款新表 2018是卡地亚的San-
tos年更薄更优雅更精致并置入
MC1847自产自动上链机芯优雅的新
Santos系列搭配创新的Smart Links链带
只需要一按一推便能助您从金属换成17个
不同颜色的皮革表带链带更配置快调系
统即使您在电商购买也可以在家自行
调整长度我为卡地亚的创新点赞他们
为恼人的购表历史小烦恼提出了革命性
的根本解决办法其成果是为一个已被广
受喜爱的经典腕表系列呈现出新颖时
尚惊艳的新形象我个人特别喜欢间金
组合款与镂空款该镂空设计仍是表坛典
范价格5000-50000欧元
2. 万国150周年系列
虽然是较晚进入市场万国表在内地一直
是个成功的品牌 2018年是品牌一百五
十周年大庆受邀参加星光熠熠的品牌晚
宴万国表今年一口气推出27款限量版纪
念表从不锈钢入门款到高端复杂款皆
蕴含了万国表的经典设计DNA 任何人
都会爱上他们其中一款预测他们能够在
中国乃至世界各地迅速抢购一空我特别
喜欢的波威柏黄金版 IWC 94200机芯
这是款复刻万国表在1884年发明的全球第
一款数字显时怀表做成腕表版真是惊
艳只感叹全球限量250枚
2. IWC 150th Jubilee collection
IWC has always been a successful brand
in China considering it’s late entry in the
Chinese market. Celebrating it’s 150th
anniversary in 2018, IWC presents 27
limited editions of the Jubilee collec-
tion. From stainless steel case entry level
price mark to high end fine models. All
designed with various IWC’s signature
DNA, everyone could fall in love with one
of them. I expect them to go very quickly
in China and around the world. I particu-
larly favor the gold version of the Pallwe-
ber Edition (IWC Caliber 94200, limited
to 250 pieces) which is a reinterpretation
of the first digital pocket watch invented
in 1884. They are gorgeous! I only wish
more were made!
WITH ALLEN LIU

3. Montblanc 1858 collection
Montblanc also makes watches! And
they are very good value for money! As
the previous CEO Jerome Lambert’s new
pricing strategy, Montblanc has success-
fully penetrated the entry level watch
market for 3000-7000 Euro.
The 2018SIHH 1858 collection blend in
the mountain outdoor character to a tra-
ditionally seen as a business traveller’s
brand. With careful studies about the mil-
lennial’s spending trends I believe they
will be successful in China in the future.
3.万宝龙1858系列
万宝龙也有腕表而且性价比极高因前
任首席执行官Jerome Lambert实施新的
全球品牌产品线定价策略万宝龙借助美
耐华表厂的高级制表实力成功打开入门
机械腕表级别 3000-7000欧元市场
2018年的1858系列为一个传统上被视为商
务客层的品牌引入表界少有的山野丛林
元素我特别喜欢那只绿色的1858计时码
表 MB13.21 加上万宝龙致力于研究千
禧年一代人的消费行为相信他们腕表未
来在中国未来成功可期
In a rocky market, it still seem that watch-
maker are spending fortunes opening
more and more retail shops across China,
does that mean their online strategies is
failing ?
I wouldn’t say so. All the watch brands
are actually reporting increase sales num-
bers in 2018 including online and offline.
China is a vast country, as the country
develops each province becomes like a
small European country. It’s only reason-
able for brands to open boutiques in tier
2 and tier 3 cities like they would enter
each country’s capital. I I’d think a brand
would rather open a boutique in Chong-
qing, (Sichuan province) than in Vienna.
Boutiques are like brands’ landmarks or
outdoor advertising board in the most
significant shopping mall in the city. They
signify these brands have arrived and yet
reassure and boost the clients confidence
even if they choose to buy online.
一个不稳定的全球市场下各品牌在中国
还是投下巨资开了许多的店铺那意味着
他们的线上策略失败了吗
我不赞同这个说法实际上所有的腕表品
牌包括线上和线下在2018 年第一季都有销
售增长中国是一个幅员辽阔的国家发
展的过程中每一个省就像一个欧洲国家
品牌在第2 3 4线城市开精品店是合理
的就像品牌将进驻每一个国家的首都一
样品牌宁可在重庆四川省开店也
不会选择在维也纳开品牌直营店在最高
端卖场开店就像是城市里最重要的品牌
地标或户外广告牌这宣告着这些品牌已
经到来大大增强客户的购买信心即使
消费者选择在电商购买
Much like a home, a watch is something
very intimate. How would you advise
someone in choosing a crown piece for
the first time ?
Indeed! Watches are very personal and
intimate, not to mention it’s a man’s only
piece of jewellery. Appropriate choice
of a watch for each social occasion rep-
resents a man’s taste and sophistication
which is what I am trying to educate my
high end readers in China. My only ad-
vice is: make sure you try the watch on
your wrist! If you are going to buy one
good watch for life, go for Rolex for it’s
endurance and second hand value. If
you have the budget to buy many fine
watches make sure you consult a watch
expert for investment advice. One of the
worst thing to see is that someone wears
a very expensive watch without actual
valid value. Completely expose his ”tu-
hao“ image ! (laughs)
腕表跟家一样是非常私密的东西你如
何建议某人的第一次买表
的确!手表与家一样是非常私人和亲密
的也可能是男人身上唯一的首饰正确
的选择每个社交场合佩戴什么腕表可以
展现一个成功男人的品味和格局这也是
我在中国多年来想传授给高端读者的理
念对大众来说唯一的建议是一定要
试戴你心仪的腕表再购买因为不是所
有的表你都能驾驭如果你打算一生只买
一只好表 ’一劳永逸’肯定没错劳力
士的耐用度和二手价值都备受肯定如果
有预算购买数只高端腕表应该咨询腕表
专家的投资建议我最不愿意看到的情境
是某人戴着一块非常华而不实的高价腕
表充分曝露他的土豪形象哈
About Allen Liu
Chief Editor
World Wrist Watch Magzine & Luxury Watcher.
Established in 1999, World Wrist Watch Maga-
zine is the most successful professional watch
title in Asia. Luxury Watchers covers all as-
pects of affluent lifestyle across Greater China.
刘俊男老师 Allen Liu
自 2009年任职“世界腕表杂志” & “世界高
级品”双刊主编,参访过全球衣食住行各
类奢侈品牌工厂与工坊, 并受邀于各大时装秀,
表展, 奢侈品展, 画展, 拍卖行采访过数百位国
际奢侈品牌 CEO, 制表师, 设计师, 艺术家, 建筑
师工匠及知名艺人等...
www.luxurywatcher.com
Supermodel & actress Lisa Haydon for the ad campaign of
Carl F Bucherer Pathos watches. 超模兼演员丽莎海顿为Carl
F Bucherer Pathos系列手表做广告.
Vacheron Constantin Metiers D’art Les aerostiers Paris 1784Van Cleef and Arpels Lady Arpels PlanétariumA. Lange & Söhne Triple Split
My favorite 3 top end complicated watches are as followings. They are simply the best money can buy. I don’t have enough space
to express how special they are here. But if you are a serious collector with deep pockets, please go and grab one near you.
个人最推崇的3款藏家级高端腕表如下这几款人间极品可惜没有足够空间与时间一一讲解但如果你是资金充足的藏家赶紧入
手一只吧

Vineyards葡萄园
History of
The Robin Family
Since 1839; the Robin family slogan
has been “Qualité passe Quantité”
established by the founder Bertrand
Robin (1809-1874) which translates
to “Quality surpasses Quantity”. This
has been the guiding principle of the
Robin wine-making tradition over the
centuries.
Making wines from eight generations,
the wine the Robin family produces
cover various ranges of appellations :
- Bordeaux Supérieur
- Lussac Saint-Emilion
- Pomerol
Nowadays, the acting director is
Dominique Robin. His wife Armelle is
in charge of the global sales and their
Pauline is the family oenologist.
罗宾家族的历史
自 1 8 3 9 年以来罗宾家族的口号
是“Qualité passe Quantité”由创
始人Bertrand Robin(1809-1874)翻译
出来的意思就是“质量优于数量” 这
是几个世纪以来酿造的传统指导原则
八代罗宾家族生产的葡萄酒涵盖各个
范围的葡萄酒产区
- Bordeaux Supérieur
- Lussac Saint-Emilion
- Pomerol
现在其代理总监是Dominique Rob-
in 他的妻子Armelle在管理全球销
售而Pauline负责的是家族酿酒
Mathieu Robin (1802-1879) Prosper Jean Robin (1848-1930) André Robin (1882-1961) Francis Robin (1921- Present)
From right to left : Dominique Robin, Armelle Robin, Pauline Robin
Château Le Castelet
Owner, winemaker for many generations, the Robin family has
bought this property in 1981 and planted only Merlot. The
first ever harvest happened in 1983. Dominique Robin gave
the name “Castelet” since the property is a rather small castle.
Appellation : Pomerol A.O.C (red)
Location : The castle is located west of the town of Pomerol
Vineyard : 100% Merlot on sandy gravel soil
Vinification : The wine of Château Le Castelet are vinified in
stainless steel vats with a fairly long fermentation period be-
fore being aged in 100% new Merrain oak barrels.
是主人及许多代的酿酒师罗宾家族在1981年购买了这个产业
并且只做墨尔乐葡萄酒第一次收获发生在1983年因为这是
一个相当小的城堡所以Dominique Robin给他起名叫“小城
堡”
产区波美侯 A.O.C 红色
地点城堡位于波美侯西镇
葡萄园 100%在砂砾土上的墨尔乐
酿造工艺 CHâteau Le Castelet的葡萄酒在用100%全新的高
质量橡木桶中熟化之前在不锈钢桶中酿造因为这样就有相当
长的发酵期
Syntesi Housing is involved in what we call the “Passion Real Estate”. In that category we find castle, hunting grounds and vineyards.
Deeply rooted in our culture, this aspect of real estate is very unique. We are proud to offer our clients various opportunities of invest-
ment in that industry mainly in France.
在我们平时的房源信息里我们Syntesi Housing已涉及我们所称的“激情地产” 在这个类别中我们发现城堡狩猎场和葡萄园根植
于我们的文化这方面的房地产是非常独特的我们自豪地为我们的客户提供在法国主要投资于该行业的各种机会
How did you end-up exporting your
wines to China ?
As winemakers, we are present on many
trade shows throughout Europe and
north America to promote our products
and conquer new markets.
To be able to conduct business in China,
we have to partner up with a local import-
er. We met our first one at such a trade
show. Since then we have had a great re-
lationship together and are expanding in
China.
你是怎样开始将你的葡萄酒出口到中国
的
作为酿酒师我们目前的许多贸易展都是
在欧洲和美国北部推广我们的产品并占
领新的市场
要能够在中国开展业务我们必须要与当
地的进口商有合作关系我们在一个贸易
展览会上遇见了第一个中国进口商自那
时以来我们已经一起建立了一段极好的
关系并且正在中国扩大
Talking with us, Dominique & Armelle Robin
和我们的谈话
Quite a few Chinese nationals are invest-
ing in vineyards in the area of Bordeaux.
One of the famous one being the CEO of
Alibaba Jack Ma. How do you perceive
these new comers and do they have an
impact on the market ?
They are for the majority of them very re-
spectful of their property and take good
care of them. Which is a really nice feel-
ing. It goes a long way to earn the respect
of other winemakers. These people are
usually very passionate about what they
do, hence why they invested in such a
business that has clearly an emotional
connection. Regarding the impact on
the market, they have a key advantage as
they are able to import their production
direction to China without any importer.
相当多的中国人正在波尔多的葡萄园投
资其中著名的一位是阿里巴巴的首席执
行官马云你是如何看待这些新来的人
他们对市场有影响吗
他们中大多数人非常尊重并很会照顾他们
的财产这是一种很好的感觉要得到其
他酿酒师的尊重这是一条很长的路这些
人通常对他们所做的事情充满热情因此
他们投资于这样一个显然有感情联系的企
业关于对市场的影响他们有一个关键
的优势是他们能够不需要任何进口商便能
够进口到中国
What makes the difference between your
different wines and the fierce competi-
tion within the domestic Chinese market
where wines are that are going upmarket
?
What makes us truly unique in our indus-
try and what makes a solid difference with
our Chinese competitors is the quality of
our French grapes that grow on our soil
which no one can export abroad. Moreo-
ver and even though many countries are
catching up, our centuries long tradition
in wine science in France are still a very
relevant fact and differentiator.
造成不同的葡萄酒和国内的葡萄酒市场竞
争激烈的原因是什么
是什么使我们在我们的行业中独树一帜
与我们的中国竞争对手与众不同的是我们
的法国葡萄是在我们的土地上生长的这
是没有人能出口到国外的此外尽管许
多国家正在迎头赶上但我们的法国葡萄
酒在科学领域长达数百年的传统仍然是一
个非常相关的事实和差异
根据你所说的你的家庭继承传统是如何
影响产品质量的
我们的祖先一直热爱葡萄酒和酿酒这种
爱代代相传他们的知识也总是随着葡萄
酒酿酒科技而进步和调整变好对于这段
历史和文化最有力的证明就是我们的女
儿Pauline,她现在是一个酿酒师并且正在
传承我们的家族品牌
According to you, how does your family
heritage impacts the quality of your prod-
ucts ?
Our ancestors always had the love of
wine and wine-making. This love has
been passed on from every generations
up to now. Their knowledge have also al-
ways been fine-tuned with the progress
of wine science and oenology. The best
proof of that history and cultivation of
knowledge is our daughter Pauline who
is now an oenologist and carries out the
ways of our family brand and heritage.
Pauline Robin

TAILOR MADE
IS THE
STANDARD
定制是标准
Our clients, HNWI are accustomed to services that are tailor
made for their needs in any aspect of their lives.Time being their
most precious commodity, including in their real estate explo-
ration, they are looking for personalized services that will suit
them an thus achieve their goal in a minimum amount of time.
The selection of the ideal property is only one of the steps in
the process of purchasing one. Therefore our tailored approach
for our clients has to happen in a full trustworthy relationship.
Wealthy individuals are waiting for real input and knowledge-
able advice such as the location of the property, the type of it,
the appropriate financial structure, the ideal financing, interi-
or design and future management of the property if needed.
Our priority is to adapt ourselves to our clients needs according
to their preferences that will be a decider as to which property
they will turn to. This includes their cultural origins, their profes-
sional activities, studies, hobbies… The HNWI are not a harmo-
nious community. They’re segmented by age, countries, jobs…
all of which happen to shape their likings towards real estate.
Asaninternationalrealestatecompany,itisourdutytoestablisha
mutual trustworthy relationship between us and our clients by en-
gaging ourselves with them in the long term. In the same time we
are giving valuable advice regarding every aspect of real estate.
The population that make the HNWI is divided usually in 3
main categories (the heirs, the entrepreneurs and the heir-en-
trepreneurs), in which you find around 20 subgroups (women,
men, millennial, Asians, Middle-Easterns, North-Americans,
Europeans, Ivy League graduates…). Everyone of these sub-
groups have to receive a specific tailored service in which
their cultures, codes, life habits have to be taken into account.
我们的客户富裕人士习惯在生活的任何方面他们都有量身定制
服务时间是他们最宝贵的商品包括他们的房地产开发他们
在寻找一个将会在最少的时间内满足实现他们目标的个性化服
务
理想财产的选择只是购买过程中的一个步骤因此我们为客户
量身定制的方法必须发生在完全值得信赖的关系中富有的人正
在等待真正的投入和有知识的建议如财产的位置类型适当
的财务结构理想的融资内部设计以及将来需要的财产管理
我们的首要任务是适应客户需求根据他们自己的喜好这将决
定他们将转向哪项财产这包括他们的文化他们的专业活动
学习爱好…富裕人士群不算是一个和谐社区他们按年龄国
家工作分段…所有这一切都发生在塑造自己对房地产的喜好
作为一家国际性房地产公司我们有责任与客户建立长期的相互
信任关系同时我们对房地产的各个方面都提出了宝贵的建
议
富裕人士人口通常划分3为大类继承人企业家和继承企业家
周围20个分组女性男性年亚洲人中东人美国人
欧洲人常春藤联赛的毕业生… 这些分组中的每个人都必须
接受特定的定制服务在这种服务中必须考虑他们的文化代
码和生活习惯

CASTLE LIFE
The market for French castles is awakening since 2016
from its slumber since 2008. Multiple sources are con-
firming this trend. We’re seeing between 20 and 30
sales per year against 5 to 10 in the past. Since the
spring of this year the activity has seen a substantial in-
crease driven by foreigners whom’s faith in the French
market has come back.
The acquisitions prices are also on the rise, and we’re
pretty confident in the coming months.
Indeed, as we wrote earlier this month with the Parisian
market prices expected to rise 9% in 2018 according
to Knight Frank, France is gaining major traction. 1,5
million Euros seems to be quite a solid threshold nev-
ertheless.
Castles in France remain a
niche market, the proper-
ties remain less fluid than
the luxury flats Syntesi
Housing is also offering.
The number of properties
for one buyer is about 20
castles for 1 buyer at the
moment. The offer remains
quite large even the de-
mand is on the rise. Today
between 500 and 1000
castles are on the market in
France.
Who are the buyers ? They
remain mainly French na-
tionals, closely followed
by Northern Europeans,
Americans, Chinese and
Russian citizens. The major-
ity of sales are happening
in the 700,000€ and 3 mil-
lion Euros range. The prices
that had dropped 30% to
50% since 2009 are today
quite solid even slightly in-
creasing.
More than 100 wine pro-
ducing properties with cas-
tles in France are today are
Chinese owned. The main
reasons behind, passion
for wine and financial diversification and social status.
Among the famous new owners, Jack Ma. The founder
of Alibaba recently bought two historic French vine-
yards for a total of 12 million Euros.
Château Guerry and Château Perenne. The latter sits on
a 158 hectares vineyards and produces 500,000 bottles
annually.
Château Guerry is the oldest estate in the Côte de
Bourg appellation producing 84,000 bottles of red
wine from 50 acres of vineyards. Those two purchases,
add to the Château de Sours which Ma bought last
February (2017). The strat-
egy behind those acquisi-
tions is part of the a strat-
egy to move away from
entry level wines to move
towards a more higher end
products. China is the big-
gest
Consumer of red wine in
the world and remains the
top export market for Bor-
deaux. The motivation by
passion is clearly the X fac-
tor when it comes to buying
a castle. Syntesi Housing
offers various options with
horse stables which boosts
the price. Another interest-
ing hobby which is growing
rapidly in China is hunting.
Castles with surrounding
hunting grounds are one of
the pinnacle of luxury and a
decisive advantage.
The future buyer have also
to expect heavy renovation
work. Indeed a castle that
hasn’t been properly tend-
ed to for two generations
will require between 500€
and 1000€ per square me-
ter. As we were saying ear-
lier, the passion is a main
Driver in 2017.
One of the other motivators we are seeing is more of
a commercial one. Indeed, various groups are buying
castles with the intent to turn them into luxury hotels
and exploit them as such. Commercial one. Indeed, var-
ious groups are buying castles with the intent to turn
them into luxury hotels and exploit them as such.
PRICE : On demand
价钱 : 根据要求
South Versailles
接近凡尔赛

从2008年的沉睡以来法国城堡的市场从2016年起开始
苏醒多种来源证实了这一趋势我们每年的销售额在
20到30之间相比过去的5到10之间从今年春天开始
外国人对法国市场的信心越来越大
收购价格也在上涨我们在未来几个月相当有信心
城堡里的生活
事实上正如我们在本月早些时候所写的那样根据Knight Frank的说法巴黎市场价格
预计将在2018年上升9% 法国正获得主要的牵引力 150万欧元这似乎是相当稳固的门
槛城堡在法国仍然是一个利基市场财产流动性保持比豪宅购买低我们公司Syntesi
Housing同样也提供一个买家的财产数量大约是20个城堡目前有1个买家即使需求上
升报盘仍然很大如今 500到1000座城堡在法国上市历史一刻
买家是谁他们主要是法国国民紧随其后的是北欧人美国人中国人和俄罗斯公民
大部分销售额都在70万欧元和300万欧元自2009年以来价格已经下跌了30%至50%
如今相当平稳甚至略有上涨
如今法国有100多个产酒的城堡背后的主要原因是对葡萄酒的热情和金融多元化和社会
地位著名的新主人马云阿里巴巴创始人最近购买了两个历史悠久的法国葡萄园共计
1200万欧元
Chateau Guerry 和 Chateau Perenne坐落在158亩葡萄园每年生产500000瓶 Cha-
teau Guerry是在Côtes de村镇历史最悠久的地产从50英亩的葡萄园生产出84000瓶红
葡萄酒马云去年二月将这两个庄园购买添加到Chateau de Sours 这些收购背后的策
略是从入门级葡萄酒转向更高端产品的战略的一部分
中国是世界上最大的红葡萄酒消费者并仍然是波尔多的主要出口市场当购买一座城堡时
的激情一定是被独特的因素/质量/资产所启发我们公司syntesi housing提供了各种价格
被提高的马厩的选择另一个有趣的爱好狩猎这一活动在中国快速增长城堡周围有
狩猎场是奢华的顶峰及决定性的优势之一
未来的买主也需要大量的翻新工作事实上一个两代人未能妥善照料的城堡每平方米
需要500欧元至1000欧元正如我们刚才所说激情是2017年的主要推动力我们看到其
他的动机更多的是一种商业动机事实上各种团体都在购买城堡目的是把它们变成豪
华酒店并以此来开发它们
Toiry Castle
图瓦里庄园
This 13th century castle is locat-
ed 45km west from Paris. About
40min by car. It is surrounded by a
27 acres park in impeccable condi-
tion. This castle has been used as a
hotel with 95 rooms, 4 stars, spread
around 4 buildings. It boasts a spa,
an exterior pool, 2 tennis courts
and a six hole golf course.
这座建于13世纪的城堡位于巴黎西
边45公里处车程约40分钟它被
一个27英亩的公园包围丝毫看不
出任何瑕疵城堡被用作为一个有
着95间客房的4星级酒店这些客房
分别位于4幢建筑内酒店内设有一
个水疗中心一个室外游泳池 2个
网球场和一个六洞高尔夫球场
PRICE : 30,000,000€
价钱 : 234,330,000 RMB

CHINAA SPECIFIC MARKET
76%
64%
29%
18%
15%
13%
11%
8%
8%
7%
5%
4%
53%
In million of USD
LONDON NEW YORK SYDNEY & MELBOURNE
2010 2011 2012 2013 2014
6,00
5,00
4,00
3,00
2,00
1,00
2015
ED
U
CATIO
N
教
育
EA
SE
O
F
IN
VEST-
M
EN
T
缓
解
教
育
M
IG
RATIO
N
PO
LIC
IES
移
民
政
策N
EED
FO
R
FO
REIG
N
REA
L
ESTATE
外
国
房
地
产
需
求
FISCA
LITY
财
政
法
H
EA
LTH
CA
RE
保
健
ACC
ESS
TO
VISA
-
LESS
CO
U
N
TRIES
获
得
免
签
证
国
家FAC
ILITIES
FO
R
C
H
IN
ESE
C
ITIZEN
S
中
国
公
民
设
施
TO
TAL
总
结
9,00
8,68
8,38
7,80
6,40
6,38
6,30
6,28
10/10
10/10
8/10
9/10
6/10
7/10
7/10
6/10
10/10
10/10
10/10
9/10
6/10
8/10
9/10
8/10
7/10
9/10
8/10
9/10
7/10
6/10
7/10
7/10
6/10
7/10
9/10
7/10
6,5/10
6/10
7/10
5/10
10/10
9/10
7/10
7/10
4/10
6/10
5/10
6/10
8/10
8/10
7/10
7/10
8/10
7,5/10
4/10
5/10
10/10
9/10
8,5/10
7,5/10
7/10
7/10
7/10
7,5/10
10/10
8,5/10
9/10
8,5/10
6/10
5/10
6/10
6/10
United-States
Canada
Great Britain
Australia
Malta
Portugal
Ireland
Spain
EDUCATION
教育
POLLUTION HAZARD
污染危害
HEALTHY CONDITIONS & LIFESTYLE
健康状况与生活方式
LEVEL OF HEALTH TREATMENTS
健康治疗水平
SAFETY OF ASSETS
资产安全
POLITICAL SITUATION
政治形势
HEALTHCARE SYSTEM
医疗保健系统
DESIRE TO CHANGE ONE’S FAMILY ENVIRONMENT
改变家庭环境的愿望
BIRTH RATE
出生率
BAD ECONOMIC PERSPECTIVE IN CURRENT COUNTRY
当前经济状况不佳
DESIRE TO FOLLOW FAMILY AND FRIENDS
追随家人和朋友的愿望
BETTER INHERITANCE POLICIES
更好的产业政策
GENERAL BUSINESS
一般业务
REASONS OF FOREIGN INVESTMENTSMAIN TARGET COUNTRIES FOR CHINESE CITIZENS
CHINESE ACQUISITIONS IN 3 TARGET AREAS
中国，一个特定的市场
中国公民的主要目标国家外商投资原因
中国收购3个目标领域
With a growth rate remaining stable and encour-
aging, the 2nd largest economy in the world has to
regulate the rise of its real estate market and slow
down its international investments.
In October 2017 the IMF raised its previsions on Chi-
na’s growth for 2017-2018. It is planning on a growth
of 6,8% against 6,7% earlier in that year. Which part-
ly explains the enthusiasm of Chinese citizens to
invest across the world. The wealth per person has
risen dramatically in China from 2010 to 2017 going
from 5,410$ to 26,870$. The 2007 crisis had, it’s true,
a negative impact with a decrease of 20% of that
wealth index, but it clearly gained back traction with
now over 70% of it’s levels in 2010. In terms of glob-
al households wealth, China finds itself nowadays at
the 2nd rank behind the United States. Which shows
a particularly strong real estate market. The non fi-
nancial asset holding has gone from 53% in 2016 to
55% in 2017.
The new tech billionaires
China counts over 200 million millionaires in US dol-
lars et more UHNWI, with over 50 millions USD in
assets, than any other country, except for the Unit-
ed States. Interestingly enough, China boast one of
the youngest population of UHNWI which mainly
comes from non financial gains such as private real
estate holdings. Of the 115 tech billionaires in the
world, initially concentrated in the Silicon Valley and
the San Francisco Bay, now 30 of them are located
in China. And this number is going to rise in the fu-
ture. In general, that billionaire population has risen
in China in the past 10 years through 3 main factors,
technology, retail and real estate. In other terms,
most of them are still in the making of their fortune
rather of being in the preservation of it.
The first major inter-generation wealth transfer.
After the dramatic rise in prices the 5 past years
(+188% in Beijing, +250% in Shanghai, +279% in
Shenzhen), the Chinese real estate almost burned
out, which led the Central Government in the sum-
mer of 2017 to adopt strict measures against specu-
lation. As a result, over 15 majors cities have cooled
down and some even regressed since last Septem-
ber. Quite some cities have decided to restrain the
purchase of secondary properties or forbid the re-
sale of a home within a given period of time.
We are seeing similar results abroad. From vine-
yards, media to sport clubs, the Chinese investments
have reached a peak from 5 years. Which again, has
led Beijing to restrain those investments in 2017 and
try to take back a part of those investments back
in China. The government has therefore published
a recent list of financial, industrial and commercial
sectors that are forbidden for public or private com-
panies to invest in outside of China.
It is still too early to draw consequences of those new
laws, which should have only a mild impact on the
real estate investments privately made by Chinese
HNWI. More so since, the inheritance of the wealth
should rise over the coming decade. Indeed today’s
China is about to witness its first major wealth and
asset intergeneration transfer. A unique moment in
China’s history.
随着世界经济增长率保持稳定和鼓动世界第二大经
济体必须规范房地产市场的增长减缓其国际投资
在2017年10月的国际货币基金组织上调了2017-2018
年对中国的经济增长的规定它计划在对比今年早
些时候的6.7%增长至6.8% 这部分地解释了中国公
民在世界各地投资的热情每个人的财富已经大大
增加了从2010年到2017年从5410美元到26870美
元 2007年危机确实有负面影响下降了20%的财富
指数但现在在2010年超过70%的水平来说它显然
获得了回报在全球家庭财富方面中国发现自己目
前排名第二仅次于美国这显示了特别强劲的房地
产市场非金融资产持有量已从2016年的53%的增长
到2017年的55%
新科技亿万富翁
中国有超过2亿的百万富翁人口甚至更多的超高净值个
人(以美元计算) 以超过5千万美元的资产除了美国,
比其他任何国家都要多有趣的是中国拥有一个主
要来自非财务收益如民营房地产集团最年轻的人口
群体世界上最初集中在硅谷和旧金山湾115个科技
富豪里现在他们有30个都位于中国这个数字将来还
会上升一般来说在中国亿万富翁数量上升在过
去的10年里通过3个主要因素技术零售和房地
产换言之他们中的大多数人仍然在创造财富而
不是在保存财富
第一代主要财富转移
在过去5年房价北京+279% 上海+188% 深圳
+250% 大幅上涨之后中国的房地产几乎烧毁了
这导致中央政府在夏天采取严厉的措施反对投机买
卖结果超过15个主要城市已经降温有些甚至从
去年九月开始倒退相当多的城市已经决定禁止购买
二手房产或禁止在一定时期内转售房屋
我们在国外也看到类似的结果从葡萄园媒体体
育俱乐部来看中国的投资已经达到了5年来的最高
点这再一次导致在2017年北京抑制这些投资试图
收回这些投资的一部分回到中国因此政府最近发布
禁止金融工业和商业部门公共或私人企业在国外投
资
想这些新法律的后果还为时过早这对于中国的富裕
人士的私人房地产投资来说应该只有轻微的影响更
为重要的是财富的继承将在未来十年内上升的
确如今的中国是见证其第一大财富和资产的代际传
递这是中国历史上的一个独特的时刻

The results of Donald Trump’s fiscal big bang.
Friday 22nd of December 2017, the President is
announcing a massive tax cut for businesses and
households which was one of his major campaign
promise. This bill, aims to make the US more attrac-
tive for businesses with a profit tax going from 35%
to 21%. Amongst those new regulation is the dele-
tion of the profit tax of American businesses abroad
which according to Trump’s administration will boost
the US’s economy. But considering the level of the
US debt, economists still stay careful on the out-
come.
The household fiscal laws have also been trans-
formed, for example the tax on inheritance under 10
million dollars has been suppressed.
The next big reform Trump is intending to initiate
aims towards national infrastructures (trains, bridg-
es, roads) which the US have considerably slacked
on for years. This will no doubt be a good boost for
employment in the country. However the struggle
with the democrats might hinder his plan.
The consequence of the climate change.
In California, after years of record drought, the state had to
face gigantic fires, and which the last, named Thomas caused
2 dead and burned over 271,000 acres of forest in the Ven-
tura county. Which is essentially the size of Los Angels. For
California’s governor Jerry Brown, those repeated fires are
linked to climate change. Saying those fires will be recurrent
in the future.
UNITED
STATES
Boston
area
New York
Miami
L.A
area
S.F
area
San
Diego
Map of the United States & cities Syntesi Housing operates in.
唐纳德特朗普财政大爆炸的结果
2017年12月22日星期五特朗普宣布对企业和家庭实行大
规模减税这是他主要的竞选承诺之一这项法案的目的
是使美国对有利润税的企业更具吸引力从35%到21%
这些新规定中的一项就是取消美国企业在海外的利润税
根据特朗普政府的规定这将促进美国经济的发展但考
虑到美国债务的水平经济学家们仍然对结果保持谨慎
家庭财政法也发生了变化例如1000万美元以下的遗产税
被抑制了
下一个大的改革由于美国已大大放松了多年,特朗普打算
发起旨在国家基础设施铁路桥梁道路这无疑将
使国家促进就业然而与民主党的斗争可能会妨碍他的
计划
气候变化的后果
在加利福尼亚在创纪录的干旱年国家不得不面对巨大的
火灾而最后一名叫托马斯的人在文图拉县造成2人死亡
并烧毁了271000英亩的森林这基本上是相当于一个洛杉矶
的面积对于加利福尼亚州长Jerry Brown来说这些重复的
火灾与气候变化有关并说这些火灾将在未来重现
波士顿地区
纽约
迈阿密
圣地亚哥
地图的美国和城市 Syntesi 住房有办事处
洛杉矶地区
旧金山
美国

AT THE TOP
From all the US cities, New York City is the top
destination for all of those who are looking for a
lifestyle filled with fashion, culture, business and
finance. With about 60 million tourists per year,
New York City the most visited city in the world,
and more specifically Manhattan district, its fi-
nancial and cultural heart. Although a lot of peo-
ple would like to purchase a property there, this
symbol of success and wealth is only affordable
to the few. The high prices and the limited sup-
ply on the island have kept New York’s demand
strong and rising toward luxury real estate in the
4 other boroughs.
THE MOST SOUGHT AFTER PROPERTIES
The flats that spread across an entire floor and
the town-houses are the ones most looked for
by the families who rather be close to the best
schools, restaurants, boutiques and cultural cen-
tres. Bachelors and young couples with means,
are looking for rather smaller sized apartments
with a view. The most wealthy are attracted by
large town-houses and penthouses with top of
the line services such as a 24/7 concierge ser-
vice, 7/7 gym and so forth.
THE BEST AREAS
If owning a town-house in Manhattan is a symbol
of prestige and wealth, some areas in that bor-
ough are more sought after than others. The Up-
per East Side for example has always been one
of the most attractive, especially between Park
Avenue and 5th Avenue. The Central Park belt
remains to this day the most dense concentra-
tion of the most luxurious properties, amongst
which “the billionaires row” (West 57th Street)
located south of the Park with its top of the line
buildings in which are located some of the most
expensive apartments in the world. For wealthy
families looking for lofts, Tribeca (often consid-
ered as the most expensive zip-code in New
York) remains one of the best location. Amongst
the other areas outside of Manhattan, we find
Prospect Heights and Park Slope in Brooklyn as
well as Long Island City. New areas in develop-
ment are also becoming trendy such as Astoria
(in Queens) and the south end of Grand Con-
course (Bronx) with Art Deco buildings currently
under renovations.
OUR CLIENTS
Although our clientele does vary according to
prices and different areas, the most dynamic
ones come from Asia and especially China and
Australia. The Europeans, which have been on
the down side are coming back since 2014 little
by little. The uncertainty induced by the Brexit
and the political changes from
Various countries may spark the international
investor’s interest once more for New York. Al-
though, the city is drawing a lot of internation-
al people, wealthy Americans are also one the
main clientele that are looking for properties
there.
OPPORTUNITIES AND PERSPECTIVES
Although the political uncertainties and the eco-
nomical ones that have been going on during
the year 2017, New York has remained a top
destination for investments in luxury real estate.
In 2017, the number of ultra high net worth in-
dividuals in the City has risen by 9% and is to-
day counting 8350 individuals. The favourable
outlook on financial markets and the solid em-
ployment rate have doped the luxury real estate
market which has remained strong. The prices
are still one of the highest worldwide with over
30,000$ per square meter for prestige proper-
ties. Over the past 5 years, 2016 and 2017 have
seen records in sales on those high end proper-
ties. 2017 has also seen a high number of new
luxury construction projects starting and finish-
ing. 3 in Tribeca : 70 Vestry Steet, 443 Green-
wich Street, 30 Park Place. The condominium
The Greenwich Lane (West Village), 520 Park Av-
enue (Upper East Side), 220 Central Park South
(Midtown). Real estate promoters and investors
are also looking into emerging and new markets
on the outskirts especially in Queens and the
Bronx. Demand for properties remains higher
than the actual supply on high end properties
but is tending to turn around for luxury and ultra
luxury properties.
在最高处
所有的美国城市中纽约是为那些正在寻找充满了时
尚文化商业及金融为一体的生活方式的人的首选
之地每年约有6000万游客纽约是世界上访问量最
大的城市更具体地说是曼哈顿区它是金融和文化
的中心虽然很多人想在那里购买房产但这种成功
和财富的象征只为少数人买得起高房价和岛上有限
的供应使纽约的需求更加强劲并升向其他四大豪华地
区的豪华房地产
最受欢迎的房地产
整个楼层蔓延和排屋中接近最佳学校餐厅精品
店文化中心是所有家庭最期待的单身人士和年轻
夫妇则正在寻找小型但景色优美的公寓最富有的是
大的联排别墅和大阁楼其拥有顶级服务如24/7礼
宾服务公寓 7/7健身房等等
最佳地带
如果在曼哈顿拥有一套联排别墅是信誉和财富的象
征在一些地区甚至比它更抢手例如上东区一直
是最吸引人的地方之一尤其是在帕克街和第五大道
之间中央公园带仍然是这一天最豪华的性能最密集
的地带,其中“亿万富翁街“ 第五十七西街位于公
园南部的顶级建筑这里坐落着世界上一些最昂贵的
公寓对于富裕的家庭找阁楼 Tribeca 通常被认为
是在纽约最昂贵的邮政编码是一个最好的位置在
曼哈顿以外的其他地区我们发现普罗斯佩克特海茨
和斜坡公园在布鲁克林区以及长岛市在新领域的发
展也成为时髦的如阿斯托利亚皇后区和目前正在
装修和装饰艺术建筑的大广场街南部布朗克斯
我们的客户
虽然我们的客户会根据价格和不同地区有所不同但
最具活力的来自亚洲尤其是中国和澳大利亚自
2014年以来由英国退欧和政治变化引起的不确定
性欧洲一直处于低迷状态各国可能再次激起国
际投资者对纽约的兴趣虽然这个城市吸引了很多国
际人群但富有的美国人也是寻找房产的主要客户之
一
机遇与前景展望
尽管2017年间政治上的不确定性和经济上的不确定
性纽约仍然是投资豪华房地产的最佳目的地在
2017年超高净值个人的城市数量增加了9% 至今
天总共8350个个人客户对金融市场的良好前景和坚
实的就业率有掺杂的豪华房地产而言市场依然强劲
其价格仍然是世界上最高的超过30000美元每平方
米的威望财产在过去的5年中 2016年和2017年在
这些高端物业的销售中创下了记录 2017还看到了大
量豪华建筑项目的开工和竣工如 3 in Tribeca : 70
Vestry Steet, 443 Greenwich Street, 30 Park Place.
共管公寓的格林尼治巷西村 520帕克街上东
区 220中央公园南部中城房地产商和投资
者也在寻求新兴的市场尤其在昆斯郊区和布朗克
斯对物业的需求仍高于高端物业的实际供应更倾
向于转向豪华和超豪华物业
NEW YORK 纽约
PRICE : 29,950,000 $
价钱 : 189,550,000 RMB
PENTHOUSE 耳房

With an objective of fifty million tourists by 2020, Los
Angeles has been visited by over forty six million
people, amongst which seven million were interna-
tional in 2016.
Its infrastructures on air has dramatically evolved
from the last years with an easier access nowadays
for individuals coming from Asia, Canada, Australia
and Europeans.
The second largest city in the US, is packed with ac-
tivities for tourists. The cultural aspect of it is quite
intense and changes at a fast pace. A lot of new
investments in the transports have been underway
these years. Hotels are blooming. And again, let’s
not forget that Los Angeles is the city in the US that
boast the biggest number of museums and other
cultural hubs.
Getting back in shape
LOSANGELS洛杉矶
PRICE : 2,150,000 $
价钱 : 13,620,000 RMB
Arcadia area
恢复原状
到2020年以五千万的游客为目标洛杉矶已访问了四
十六万多人其中七百万人是2016年的国际游客
它的空中基础设施在过去几年里有了戏剧性的发展
现在来自亚洲加拿大澳大利亚和欧洲的个人更容
易进入
在美国的第二大城市充满了给游客的活动它的文
化方面很激烈变化很快这些年来运输业进行了
许多新的投资酒店正在盛开再说一次别忘了洛
杉矶是美国最大的博物馆和其他文化中心洛杉矶国
际机场新航站楼将在2019年开设12扇登机门并扩大
其能力和液化空气流量洛杉矶还将举办2028年奥运
会因此这也是我们的客户及五大城市的富裕人士最
受追捧的地方
West Hollywood
Santa Monica
Malibu
Beverly Hills
Centre (downtown)
7,500$
9,500$
9,000$
11,000$
7,000$
9,000$
11,500$
11,500$
16,000$
9,100$
Stable
+8%
Stable
+2%
+4%
Stable
+4%
Stable
Stable
+4%
130sqm
105sqm
110sqm
90sqm
140sqm
WHAT DO YOU GET FOR
1 MILLION DOLLARS
你拿一百万欧元买什么
West Hollywood
Santa Monica
Malibu
Beverly Hills
Centre (downtown)
Beverly Hills area
PRICE : 6,995,000 $
价钱 : 44,300,000 RMB
PRICE 价格
END 2016 年底
TO END 2017 结束的 HIGH END 高端 PRESTIGE 声望 TRENDS 趋势 SALES 销售
Prices per square meter 每平方米的价格 Evolution 进化
Barnes International
Westwood
PRICE : 1,075,000 $
价钱 : 6,750,000 RMB

LA, CALIFORNIA
Los Angeles the world capital of entertain-
ment has always been attracting an elite cli-
entele. The prestige and the glamour coming
from the movie industry, the TV and the music
have shaped the city into one of the favourite
destinations for wealthy investors. Los Ange-
les is a truly cosmopolitan city which hosts a
lot of big name companies and cultural institu-
tions. With an average of 284 days of sunshine
per year, it boast also a very generous climate,
which is considered the best of the country,
and thus is perfect for amateurs of open air
activities such as surfing, trecking an so forth.
However, Los Angeles is also mostly known for
its ultra high end areas and the luxurious life-
style the lucky few are having.
THE SOUGHT AFTER PROPERTIES
In Los Angeles, the properties that our HNWI
clients are looking for are quite different and
vary a lot from each other. Sales of large man-
sions in suburbs for families still remain a
strong aspect of the luxury real estate market.
The same can be said with the properties fac-
ing the sea in areas such as Malibu or Santa
Monica. A Pacific Ocean view is a must in the
criteria of most of our clients. Wealthy individ-
uals have also a special taste for large estates
with a large plot with gardens, pools, kitchens
and pool-houses. Also looking strong are the
properties with a 2nd house for guests. Pres-
tige apartments, which are quite recent in the
city are starting to get some traction as build-
ings are developing. A lot of bachelors and
young couples are looking for those as a dif-
ferent lifestyle with more options and a closer
location from downtown.
THE BEST AREAS
Traditionally, the chic areas such as Beverly
Hills and Bel Air are still at the top of the mar-
ket regarding the luxury and ultra luxury real
estate market with mansions sold for sever-
al tens of millions of dollars. The Venice-Mar
Vista area located close to the ocean has also
seen some good progress and a lot of com-
panies such as Google have implemented
their offices there. Along the canal, a lot of
luxurious properties have been built in the
area now called “Silicon Beach”. The sudden
surge of employments has caused a shortage
in real estate rendering those properties even
more valuable and rare. Areas such as West
Hollywood, Santa Monica, Malibu, Brentwood
and Pacific Palisades are also still very much in
trend. Downtown Los Angeles is an emerging
area which is quite noticeable with new con-
structions of luxury buildings. Today it has be-
come a trendy area where the wealthy youth
are flocking. The area offers a wide range of
night-life activities, restaurants, cafés, night-
clubs and boutiques.
THE CLIENTS
The wealthy clients in Los Angeles is com-
ing from all four corners of the world as the
cosmopolitan image of the city suggests. LA
alongside New York, Miami and San Francis-
co is one of the four major cities preferred
for international investors looking for their
first purchase in the US. Acquisitions from
Americans themselves are also very notice-
able and Texans are rounding up secondary
homes in the sunshine state. As we could
anticipate, a lot of our clients are working
in the entertainment business but more and
more technology oriented individuals are
flocking to the city as well.
OPPORTUNITIES AND PERSPECTIVES
Generally speaking the real estate market in
Los Angeles has picked up the pace the past
few years following different factors : Luxury
buildings are being built and renovations of
old buildings are underway. A rising num-
ber of international investors are choosing
LA as their primary residence place. A prop-
erty of 450sqm with a small plot is usually
offered between 3 and 5 million dollars. As
for the luxury mansions new or renovated
with a space of 900sqm with more or less
2000sqm plot in Berverly Hills or Bel Air, will
go between 10 and 30 million dollars. Cities
close to the ocean such as Santa Monica or
Venice are going to see a strong growth as
demand is on the rise. The medium prices
of houses as well as luxury apartments have
risen in 2017 which makes LA one of the
only US city where the luxury niche is grow-
ing faster than the rest.
洛杉矶加利福利亚
洛杉矶一直是以娱乐资本吸引精英顾客的世界都城
它的魅力和声望来自它的电影产业电视和音乐塑造
了城市变成富人投资者最喜爱的目的地之一洛杉
矶是一个真正的国际化大都市拥有许多著名的公
司和文化机构随着一年平均有284天的阳光被夸
为拥有最慷慨的气候及被认为是整个国家里最好的城
市因此也非常适合户外活动如冲浪爱好者,徒步旅
行者等等…然而洛杉矶也以其超高端地区和幸运的
少数人才拥有的奢华生活方式而闻名
最受欢迎的财产
在洛杉矶我们的富裕阶层的客户正在寻找与彼此性
能有很大不同差异较大的房产郊区大户型住宅的
销售仍然是豪华房地产市场的一个重要方面如马里
布或圣莫尼卡等地有面对海的属性也同样重要有太
平洋的景观是大多数客户的必须标准同时富有的
个人客户对大地产也有着特别的品味有一大片的花
园泳池大屋厨房和桌球屋同样渴望寻求的还有
为客人提供的第二套房产有威望的公寓这使相近
的城市开始获得一些牵引建筑发展很多单身汉和年
轻夫妇都在寻找那些不同的生活方式有更多的选择
和离市中心更近的地方
最佳地带
传统上像贝弗利山庄和贝莱尔这样的时髦地区在豪
华和超豪华的房地产市场上仍然处于市场的顶端豪
宅售价达数千万美元位于附近的威尼斯风景区也取
得了一些良好的进展,许多像谷歌这样的公司已经在那
里建立了他们的办事处沿着运河在“硅海滩”地
区建造了许多豪华的物业就业突然的激增使得房地
产更加稀缺造成供应短缺如西好莱坞圣莫尼卡
马里布布伦特伍德和太平洋帕利塞德等地区也仍然
在这样一个趋势里洛杉矶市中心是一个新兴的地
区引人注目的是豪华建筑的新建筑如今它已成
为富有青年人趋之若鹜的时髦地区该地区提供了一
个广泛的夜生活活动餐馆咖啡馆夜总会和精品
店
客户
洛杉矶富有的客户来自世界各地的四个角落正如这
个城市的国际化形象所暗示的,洛杉矶与纽约迈阿密
和旧金山这四大城市是国际投资者他们第一次在美国
购房时优先寻找的从美国人自己的收购中也非常明
显德克萨斯州人都选择他们第二个家在充满阳光的
区域正如我们可以预料到的我们的许多客户都在
娱乐业工作但越来越多的技术型的个体也将涌向这
个城市
机遇与前景展望
一般来说洛杉矶的房地产市场在过去几年加快了发
展有这些不同的因素豪华建筑建设和旧楼改造正在
进行中越来越多的国际投资者选择洛杉矶作为他们
的主要居住地一个房产的一小块450平方米通常在
300万美元到500万美元之间对于新建或改建的豪宅
大约空间或多或少900平方米到2000平方米约1000
美元到3000万美元之间靠近海洋的城市如圣莫
尼卡或威尼斯随着需求的增长将会看到强劲的增
长 2017年中等价格的房子以及豪华的公寓增多已经
使洛杉矶成为美国唯一一个豪华生态发展比任何地区
都更快的城市
PRICE : 6,990,000 $
价钱 : 44,300,000 RMB

« the French capital is back on the global investors
radar, especially the ones from the United-States,
Middle East and Europe » This is one of the con-
clusion that the annual Knight Frank report tells us
about the expected performances on the Parisian
market for the high end residential real estate.
Amongst 13 majors cities the study includes each
year, Paris is clearly casting a shadow over the other
locations. Indeed the prices are expected to surge a
whopping 9% in 2018 against 7% in Hong Kong or
Berlin and the 3% in Geneva. London is excepted to
grow at a slow 0,5%.
Singapore seems to be back on track after a couple
years or decay and its clear that the London frenzy is
clearly over for the coming year.
Indeed the London market will almost remain sta-
ble in 2018 which would mean an increase of 13,1%
over the past 5 years. Brexit and the consequences
on employment will surely have an impact on prices.
The growth in the Parisian market is mainly explained
by a surge in the confidence in the new President
Emmanuel Macron as well as the French economy
states the report.
The power of seduction of Paris attract the most na-
tionalities.
We’ve been seeing steady growth since the end
of the summer on the luxury Parisian market and
although France doesn’t offer any « golden visas »
such as Greece and Portugal, it seems that the finan-
cial investments will be leading the motivations of
many private and institutional investors.
Some other European cities are seeing some inter-
esting growth. Amongst which Berlin and Madrid
should see their high end properties soar dramati-
cally. Indeed the prices are relatively low compared
to other capitals and the arrival of new properties on
this market. Investors will surely have a look at those
opportunities which Syntesi Housing is uniquely
qualified to offer to its clients. Expect an increase be-
tween 5% to 7%.
nterestingly enough, Vancouver is starting to take
the hit of the frenetic investments phase mainly
from Chinese investors the past years. It’s the only
city in the study where prices are expected to shrink
(-2,5%). Consequences of a over heating and a new
tax implemented in 2016 destined to foreign inves-
tors.
Parisian prices in 2018 : +9%
PARIS巴黎
巴黎价格在2018年飙升上涨9%
巴黎在2018年全球的价格增长中处于领先地位
«法国首都回归至全球投资者的雷达中特别是来自美国
中东和欧洲的投资者这是每年Knight Frank的报告中告
诉我们关于高端住宅房地产中巴黎市场预期性能的其中一
个结论
在13个主要城市的研究里包含了巴黎每年显然是在其他地
方投下了阴影事实上巴黎的价格有望在2018年对比香
港的7% 柏林和日内瓦的3%飙升到9% 而伦敦有望缓慢
增长0.5%
新加坡似乎在几年衰退后重新回到正轨并且清楚地表明
伦敦的狂热在未来一年里显然已经结束了事实上伦敦
市场会在2018年基本保持稳定这意味着在过去的5年中
增加了13.1% 英国脱欧对就业的后果肯定会对房价产生
影响
Paris 16th
Paris 8th - 17th
Paris 9th - 10th - 18th
Marais 2nd - 3rd - 4th
Left Bank 6th - 7th
Neuilly-sur-Seine
11,000€
14,000€
11,000€
14,500€
16,000€
13,000€
17,000€
23,200€
18,000€
26,000€
32,000€
18,000€
+10%
+10%
+13%
+13%
+12%
+10%
+19%
+29%
+15%
+18%
+12%
+27%
关于巴黎市场增长的主要解释是来自新总统Emma-
nuel Macron的自信以及法国经济状态报告巴黎的
诱惑力吸引了大多数的民族
法国虽然如希腊和葡萄牙一样不提供任何«黄金签证»
但我们一直在巴黎的豪华市场夏天结束以来稳步成
长似乎金融投资将影响许多私人和机构投资者的动
机
欧洲其他一些城市也出现了一些有趣的增长其中柏
林和马德里应该看得到它们高端物业的大幅飙升确
实与其他首都相比这价格相对较低随着新的房产
在这个市场上的到来投资者一定要看看那些机会
我们公司Syntesi Housing是唯一有资格向客户提供服
务的公司预计会增长5%至7%
更有趣的是温哥华开始进入狂热的投资阶段的冲击
主要是来自过去几年中国投资者的影响这是研究里
价格预计将收缩 -2.5 % 的唯一城市过度加热的
后果就是2016年注定要交给外国投资者新税种
PRICE 价格
END 2016 年底
TO END 2017 结束的 HIGH END 高端 PRESTIGE 声望 TRENDS 趋势 SALES 销售
Prices per square meter 每平方米的价格 Evolution 进化
Barnes International
Knight Frank
Paris 巴黎
Hong Kong 香港
Berlin 柏林
Sydney 悉尼
Singapore 新加坡
Madrid 马德里
Geneva 日内瓦
Los Angeles 洛杉矶
Dubaï 迪拜
London 伦敦
New York 纽约
Miami 迈阿密
Vancouver 温哥华
0 1 2 3 4 5 6 7 8 9-4 -3 -2 -1
-2,5
0
0
0,5
3
3
5
5
7
7
7
9

豪华地产 Luxury Realty by Syntesi Housing - Spring/Summer 2018

豪华地产 Luxury Realty by Syntesi Housing - Spring/Summer 2018

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