http://newhorizons123.com/repurpose-content-with-slideshare Your Brand is How You Are Perceived! If you are a business owner, what you do on the Internet, even from a personal perspective, helps form potential customers’ opinions about your brand. Twitter is a great example of where we follow people that are in our niche and find that through different levels of automation, we are inadvertently re-tweeting highly inflammatory political rhetoric. We can’t seem to escape politics – just makes monitoring a little more time-consuming. If you are looking for employment, what you say on social networking sites is easily accessible to potential employers. ESPECIALLY in today’s highly heated political environment, one could actually use not get a job one interviews for because of political opinions. However, how you are perceived might not necessarily reflect your intentions. Perception is in The Eye of the Perceiver. The Internet offers an almost ridiculously huge array of social networking sites to engage and participate in. From Facebook to Twitter, what you “say” is read by anyone anywhere who is interested enough to “listen”. When you make a comment on someone’s Facebook post or status you need to remember that if it is off-colored or inflammatory in any way, you may have just left a negative impression of yourself in someone’s mind. Manage Your Brand. Manage Your Reputation. Protect Your Business!

2. OFFICE
I Didn’t “Say” That!
I Didn’t “Mean” That!
PERCEPTION IS EVERYTHING

3. OFFICE
OPINIONS TO
YOURSELF!
KEEP YOUR POLITICAL

4. OFFICE
FOLLOWERS AND
WHAT YOU RETWEET
PAY ATTENTION TO YOUR

5. OFFICE
YOUR INTERVIEWER
HAS PROBABLY
CHECKED YOU OUT!
LOOKING FOR A JOB?

6. OFFICE
MONITOR, MANAGE,
AND PROTECT YOUR
REPUTATION!
SPEND YOUR TIME WISELY

7. OFFICE
ON THE WEB IS
RELATED TO HOW
YOU PRESENT
YOURSELF!
HOW YOU ARE PERCEIVED

8. OFFICE
PERCEIVED MIGHT
NOT NECESSARILY
REFLECT YOUR
INTENTIONS
HOWEVER, HOW YOU ARE

9. OFFICE
OF THE PERCEIVER
PERCEPTION IS IN THE EYE

10. OFFICETHE INTERNET OFFERS
A HUGE ARRAY
OF SOCIAL AND
NETWORKING
SITES IN WHICH
TO ENGAGE AND
PARTICIPATE

11. OFFICE
P’S AND Q’S
MIND YOUR SOCIAL
YOUR
BRAND

12. OFFICE
MEMORY THAN
AN ELEPHANT
THE INTERNET HAS A BETTER

13. OFFICE
WANT TO GO TO
COLLEGE? WATCH
WHAT YOU “SAY” ON
THE INTERNET
ARE YOU A STUDENT?

14. OFFICE
MANAGE YOUR BRAND!
MANAGE YOUR REPUTATION!
PROTECT YOUR BUSINESS!

15. Have Your Content Turned Into
A SlideShare Like This!

17. OFFICENew Horizons 123
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