Multiple Uses For The Same Content = Re-Purposing Content. We all want to get the most "bang for our buck", right? Well that also holds true for getting the most out of our valuable content. We all know that "content is king" and you are the queen of your content with the authority to delegate that content to various mediums of communication. Write a Blog Post. SlideShare.net Presentations. Put Your Content In a Video, Put Your Idea Into An Ad.