Presentation of theLimassol Branding Project   Peter Economides                            peter@felixbni.com             ...
the world’s firstinteractive destination  branding project ...
... for the bestdestination in the mediterranean
this is everyone’s project
facebook    twitter     blogsonline forumlive meetings
JOIN THECONVERSATION Share today Shape tomorrow
tomorrowtoday
what is a brand?
$500
$800
“Thereʼs little need to disguise our burning passion forall things Leica. Whatʼs good enough for Henri CartierBresson is c...
"They are made in the same factory.They have the same sensor, lens, LCD, housing material, embedded software, battery, and...
A brand is nothing more than a set ofimpressions that lives in consumers’ minds
A powerful brand is a set of powerful,consistent and believable impressions
(SHARE OF MIND)
The best brands are protagonists.  They represent the category.
“It should be the ambition of every brand    to be the protagonist of its category”                 Scott Bedbury
What’s the Coca-Cola of cigarettes?      The Marlboro of vodka?    The Absolut of sports shoes?     The Nike of coffee sho...
LIMASSOL
Establish Limassol as the topdestination city in the Mediterranean   internal and external tourism              residence ...
good for Limassol good for Cyprus
What is the first word that comes tomind when you think about Limassol?
SEA
RELATIONSHIP BETWEEN   THE PEOPLE AND THE CITY AND THE SEA
1 kilometre24 kilometres
Tourist      Residential      Commercial      Business      EducationalA CITY OF MIXEDNEIGHBOURHOODS
“Limassol is like a string of pearls”
“I swim everyday, summer and winter”      “I get off the highway early - just to see the sea.”           “I cycle along th...
“The day that Limassol turned to face the sea the city smiled.                 And the sea smiled back.”
eureka!
OPEN    HORIZON  IMAGINATION  ACCEPTANCE   EXTROVERT   ENERGETIC   MOVEMENT    DYNAMICOUTWARD LOOKINGMAKES YOU SMILE
IMPACTOF 1974
FRIENDLYWELCOMINGEXOKARDIA
NO GHETTO
DIVERSE ANDCOSMOPOLITAN
IMPACTOF 1974
SURVIVAL    ENTREPENEURIAL COMMERCIAL CULTUREPRIDE AND SELF-RESPECT
YES I CAN!
WINE FESTIVAL  CARNIVAL NIGHT LIFE
°§∂¡∆π
EXTROVERT
WORK PLAYHARD HARD
AMBITIOUS
APPROVAL
PROUD OF THE CITY  LACK OF CIVIC RESPONSIBILITY
GARBAGEILLEGAL PARKING  DRAG RACING
the best kept secret in Cyprus
SEARELATIONSHIP WITH THE SEA  WELCOMING / EXOKARDIA        NO GHETTOSDIVERSE AND COSMOPOLITAN        COMMERCIAL           ...
JOIN THECONVERSATION Share today Shape tomorrow
Like this          on facebook!http://www.facebook.com/Limassolbrand
See you       Like this          on twitter!   on facebook!@limassolbrand
t is a long established fact that a                           reader will be distracted by the                           r...
t is a long established fact that a                           reader will be distracted by the                           r...
http://gallery.me.com/koobootoo
http://gallery.me.com/koobootoo
the world’s firstinteractive destination  branding project ...
... for the bestdestination in the mediterranean
this is everyone’s project
facebook    twitter     blogsonline forumlive meetings
JOIN THECONVERSATION Share today Shape tomorrow
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Limassol Branding Project
Upcoming SlideShare
Loading in …5
×

Limassol Branding Project

1,495 views

Published on

The launch of the Limassol Branding Project at the Four Seasons Hotel, Limassol on 7 July 2011

Published in: Travel, Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,495
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
19
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Limassol Branding Project

  1. 1. Presentation of theLimassol Branding Project Peter Economides peter@felixbni.com +306947379967 (m)Four Seasons Hotel +302104110825 (o) @petereconomidesLimassol www.felixbni.com7 July 2011
  2. 2. the world’s firstinteractive destination branding project ...
  3. 3. ... for the bestdestination in the mediterranean
  4. 4. this is everyone’s project
  5. 5. facebook twitter blogsonline forumlive meetings
  6. 6. JOIN THECONVERSATION Share today Shape tomorrow
  7. 7. tomorrowtoday
  8. 8. what is a brand?
  9. 9. $500
  10. 10. $800
  11. 11. “Thereʼs little need to disguise our burning passion forall things Leica. Whatʼs good enough for Henri CartierBresson is certainly good enough for us too.”
  12. 12. "They are made in the same factory.They have the same sensor, lens, LCD, housing material, embedded software, battery, and batterycharger. Both take identical pictures. Yet, the Leica is often described as taking warmer, smoother,somehow better pictures than the Lumix, which would be amazing given the technology is identical." www.gizmodo.com
  13. 13. A brand is nothing more than a set ofimpressions that lives in consumers’ minds
  14. 14. A powerful brand is a set of powerful,consistent and believable impressions
  15. 15. (SHARE OF MIND)
  16. 16. The best brands are protagonists. They represent the category.
  17. 17. “It should be the ambition of every brand to be the protagonist of its category” Scott Bedbury
  18. 18. What’s the Coca-Cola of cigarettes? The Marlboro of vodka? The Absolut of sports shoes? The Nike of coffee shops? The Starbucks of small city cars?The Smart of internet search engines? The Google of computers? The Apple of Mediterranean cities?
  19. 19. LIMASSOL
  20. 20. Establish Limassol as the topdestination city in the Mediterranean internal and external tourism residence culture conventions business financial investment
  21. 21. good for Limassol good for Cyprus
  22. 22. What is the first word that comes tomind when you think about Limassol?
  23. 23. SEA
  24. 24. RELATIONSHIP BETWEEN THE PEOPLE AND THE CITY AND THE SEA
  25. 25. 1 kilometre24 kilometres
  26. 26. Tourist Residential Commercial Business EducationalA CITY OF MIXEDNEIGHBOURHOODS
  27. 27. “Limassol is like a string of pearls”
  28. 28. “I swim everyday, summer and winter” “I get off the highway early - just to see the sea.” “I cycle along the beachfront to work.”“I bought this property because of the view it has of the sea.”
  29. 29. “The day that Limassol turned to face the sea the city smiled. And the sea smiled back.”
  30. 30. eureka!
  31. 31. OPEN HORIZON IMAGINATION ACCEPTANCE EXTROVERT ENERGETIC MOVEMENT DYNAMICOUTWARD LOOKINGMAKES YOU SMILE
  32. 32. IMPACTOF 1974
  33. 33. FRIENDLYWELCOMINGEXOKARDIA
  34. 34. NO GHETTO
  35. 35. DIVERSE ANDCOSMOPOLITAN
  36. 36. IMPACTOF 1974
  37. 37. SURVIVAL ENTREPENEURIAL COMMERCIAL CULTUREPRIDE AND SELF-RESPECT
  38. 38. YES I CAN!
  39. 39. WINE FESTIVAL CARNIVAL NIGHT LIFE
  40. 40. °§∂¡∆π
  41. 41. EXTROVERT
  42. 42. WORK PLAYHARD HARD
  43. 43. AMBITIOUS
  44. 44. APPROVAL
  45. 45. PROUD OF THE CITY LACK OF CIVIC RESPONSIBILITY
  46. 46. GARBAGEILLEGAL PARKING DRAG RACING
  47. 47. the best kept secret in Cyprus
  48. 48. SEARELATIONSHIP WITH THE SEA WELCOMING / EXOKARDIA NO GHETTOSDIVERSE AND COSMOPOLITAN COMMERCIAL GLENTI WORK HARD PLAY HARD AMBITIOUS OPTIMISTIC PROUD OF THE CITY NO CIVIC RESPONSIBILITY THE LANDMARK ISSUE SHIPPING
  49. 49. JOIN THECONVERSATION Share today Shape tomorrow
  50. 50. Like this on facebook!http://www.facebook.com/Limassolbrand
  51. 51. See you Like this on twitter! on facebook!@limassolbrand
  52. 52. t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of Introduction The Project Who is involved Sponsors Partners About Us Contact JOIN THE CONVERSATION Share today Shape tomorrowwww.limassolbranding.com
  53. 53. t is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of Introduction The Project Who is involved Sponsors Partners About Us Contact JOIN THE CONVERSATION Share today Shape tomorrowwww.limassolbranding.com
  54. 54. http://gallery.me.com/koobootoo
  55. 55. http://gallery.me.com/koobootoo
  56. 56. the world’s firstinteractive destination branding project ...
  57. 57. ... for the bestdestination in the mediterranean
  58. 58. this is everyone’s project
  59. 59. facebook twitter blogsonline forumlive meetings
  60. 60. JOIN THECONVERSATION Share today Shape tomorrow

×