3. www.CrossroadsCareer.org
Review
Page 42
1. What are the 6 items of Marketing Materials?
2. What is the tool you can use to determine the
most used keywords?
3. What does PBS stand for and what are the 3
elements?
4. How is today’s resume different than your first
resume?
10. www.CrossroadsCareer.org
Reasons for the hidden job market?
Prefer employee referrals
About to replace the current person
Not reveal competitive strategy
Others?
> 50% is hidden (I heard 85%)
Page 44
The Hidden Job Market
16. www.CrossroadsCareer.org
Connect Four More Ways
Job networking groups
American Job Centers
Career and Job Fairs
Recruiters
Industry associations (two advantages)
Page 46
19. www.CrossroadsCareer.org
The Basic Elevator Pitch
• Hi, my name is ____________
<Insert Name>
• I am a ___________________
<Insert Title>
• I am known for ____________
<Insert Tag>
• I am seeking a new position in ________
<Insert Geography or Industry>
• But enough about me,
who are you and what do you do?
24. www.CrossroadsCareer.org
Posting Your Resume
• Keyword rich resume
• Leverage industry specific job boards
• Re-post every 3 weeks (page 5)
• Do not pay extra to “boost resume” or mass
distribute
• Use job board alerts
28. www.CrossroadsCareer.org
Leaders
• Most people do not like networking so help
them learn how to do it
• Be sure volunteers greet guests and connect
them up with regular attendees
• Job seekers concentrate too much on on-line
applications and cut self off from people
• Miriam Salpeter for Twitter Job search advice
“Social Networking for Career Success”