Pokémon Go Phenomenon

•

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Jr. Ridley

An analysis of the Pokémon Go Phenomenon and how to tap into it for your business.

Marketing

Demo Time!
Need a volunteer
…
who has never played
before

Game Objectives
• Catch ‘em all
• Make ‘em strong
• Own the gyms

Other Uses
• Team competition – Mystic vs. Valor vs. Instinct
• Food truck – set up shop near a gym/Poke Stop

Definitely in the
Pipeline
• Pokémon Trading
• Legendary Pokémon
• Customizable Pokéstops

Hopefully in the
Pipeline
• Player-vs-player battling
• Tournaments
• Friend System
• More Pokémon

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