Hudl is a sport analysis company of various sports such as American football, Rugby and Soccer.

1. Trondheim, November 6th 2016

2. A few words about me
• Jarle Magnus Henriksen, 39
• Played for:
- Aspervika 89ers
- Sandnes Oilers U19/Senior
- Otra Raiders Senior
• Coaching background:
- Sandnes Oilers U19/Senior
- Oslo Vikings U19/Senior
- Norway U16/U19/Senior
- AFC Show Senior
• Editor ‘Amerikansk Fotball’ (www.amfotball.com), member AFCA,
Pro Football Researchers Association

3. My background using Hudl
• Used film as an important tool for many years, including long before use of
Hudl
• Started using Hudl during 2012 preseason
• Admin for several Hudl accounts, both clubs and the federation. Hudl Gold
and Hudl Exchange accounts at this time
• Contributed with film review for several clubs from time to time. Also used
Hudl with regards to import recruiting
• Has had access to accounts of foreign teams (Swedish Superseries, junior
football, GFL, GFL2, US college football) and seen how teams outside of
Norway use Hudl

4. Why film?
• Analyzing own performances; practice as well as games
• Scouting other teams (system, tactics, players)
• Verification: Everyone can essentially see the same things
• Reviewing film isn’t the same as watching film...:
Film breakdown vs. Entertainment
• Fair competitive advantage when playing in a league where not every
team prioritizes film.
Hudl Exchange solution in Norway has to a certain degree given every
team here a chance to be on the same level with regards to this

5. Why Hudl?
• There are many available tools, but few (any
others?) as universally praised and at the same
time widely used as Hudl
• Relatively inexpensive
• More than «just» gamefilm
Internal communication, presentations, sharing of documents, reports,
playbook tools, highlights, SMS, instructional videos++

6. Why Hudl, II?
• Web-based: No one who’s reviewing film
needs to download specific software just for
using Hudl. Film can be downloaded!
• Specifically designed for football, fairly
customizable, many features, many platforms

7. Why Hudl, III?
• Visual! Excellent tool for
teaching system and plays,
reviewing technique
• Visual feedback seldom lies.
Gives players, referees and
coaches important and
necessary correction

PLAY # LT LG C RG RT
(Q1) 2w √ √ √ - -
3w √ √ √ √ √
4w √ √ √ √ √
11w - √ √ - -
12w √ √ - √ -
16w √ √ √ √ -
17w √ √ √ √ √
18w - - √ √ √
19w √ √ √ - √
20w √ √ √ √ -
21w √ √ √ √ -
22w √ √ √ √ √
23w - √ √ √ √
25w √ √ √ - √
26w √ √ √ √ √
(Q2) 32w √ √ √ - -
33w - √ √ - √
34w - √ √ √ √
35w √ √ √ √ -
42w √ √ √ √ √
43w - √ √ √ √
45w √ √ √ √ √
52w √ √ √ + √
54w √ √ + - √
55w √ √ √ √ √
64w + + + √ √
65w √ √ √ - -
66w - √ √ √ √
67w √ √ √ + √
(Q3) 10t √ √ √ √ √
12t √ √ √ √ √
20t √ √ √ - -
21t - √ √ √ -
23t √ √ √ √ √
24t √ √ √ - -
25t √ √ √ √ √
35t √ √ √ -'* -
36t - √ √ √* √
(Q4) 37t √ √ √ √* -
46t - √ √ - -
47t - √ √ √ -
48t √ √ √ √ √
58t √ √ √ - √
59t √ + √ - √
61t - √ √ √ -
PLAYS 45 45 45 42 45
% - 27 % 2 % 2 % 31 % 38 %
% + 2 % 4 % 4 % 5 % 0 %
GRADE 73 % 98 % 98 % 69 % 62 %

8. Why Hudl, IV?
• You don’t have to all be in the same room... Huge
plus at our level and in our culture, where sports
is often at odds with other commitments, giving a
limited availability and mobility for team
members in a sport that in essence demands the
opposite
• Good support and access to information (blog,
email, facebook-page, Support-pages on website,
twitter, user at CoachHuey etc. etc.)

9. What’s happened @ Hudl past few
years(2012-16)?
• Grown both in football and by covering a vast amount of other
sports as well. 114.000 teams, 3.5 million users. Approaching 300
employees at HQ (Lincoln, Nebraska). Also offices in Omaha,
Boston, London(UK) and Sydney(AUS).
• Football, basketball, volleyball, soccer, Australian football, lacrosse,
hockey, baseball, wrestling, golf, track
• New products: Hudl Assist, Hudl Sideline, Hudl Technique, Hudl
Combine, Coda, Sportscode
• Lots of layout and tech adjustments; gradual over the years. ‘Play
Tools’ and ‘Tag a Game’ perhaps clearest improvements for football
past few years.

10. The new Hudl products
• Hudl Assist: http://www.hudl.com/products/assist/football
• Hudl Sideline:
https://www.youtube.com/watch?v=_cPXOfKQo8g
• Hudl Technique:
http://www.hudl.com/technique/video/view/lkwXWHkP
• Hudl Combine:
https://www.youtube.com/watch?v=JIvVpFbSCMY
• Coda + Sportscode:

11. Hudl: Accounts
• Various account levels:
- Exchange
- Club/Youth/Middle school Basic
- Club/Youth/Middle school Elite
- Silver
- Gold
- Platinum
http://www.hudl.com/pricing
• Maximum of 4 team sub-accounts per account.
• NFL and top level college teams use Hudl Pro. Mainly the
same, but on dedicated servers

12. Hudl: User levels
• Administrator/Team Admin/Coach/Player
• Follow player’s time use when it comes to
reviewing film, completing installs
• Groups
• Season-oriented

13. Hudl: Uploading film
• Hudl app (iOS)
• Hudl Mercury
• Hudl Video Editor
• Mercury simpler, faster: Recommended.
VE if tape-based cam.

14. Hudl: Editing film
• Cutting in Hudl Mercury before uploading
• ODK: Live, in Mercury/VE, or online once film is
uploaded
• More data and columns based on individual
preference
• ODK+yardline automatically gives calculation of
down, distance, yards gained previous play...

15. Hudl: Editing film, II
• Terminology: Use your own. Useful to add
formations, types of plays etc. Clean up old
data!
• Comments etc. based on individual
preferences. Remember that audio is an
option!

16. Hudl: Editing film, III
• Generate reports; let Hudl do the job of finding
tendencies, statistics etc. etc.
• When done: Share film, reports, playlists. Sharing
based on groups, individuals, everyone – many options

17. Hudl: Review film
• PC, laptop, Mac, iPad, iPhone, android, DVD,
meeting rooms, offline/online
• At practice: http://www.youtube.com/watch?v=7JJQoGGPfBY
• Presentations:

18. Hudl: Review film, II
• Person reviewing can sort, put in filters
etc. based on personal preferences
• Playlists a good tool for positional review
• Highlights for team/players
• Top plays: http://www.hudl.com/video/2/44481/5721a2fab019261f8083676f

19. Hudl: Reports

20. Hudl: Scouting
• Either in Hudl, or separate based on Hudl
AFC Show v. Nidaros Domers
Domers Defensive Fronts

21. Hudl, Scouting II

22. Hudl: Feedback!

23. Hudl: Playbook

24. Hudl: Exchange film

25. Hudl: Opportunities
• Sorting & filtering; spend time on what’s
relevant to you
• Information per clip; further pinpoint teaching
points
• Stats; simple steps gives solid overview

26. Hudl: Opportunities II
• Players can prepare for their upcoming opponent – review
every play of specific players on opposing teams. In combo
with team prep gives an advantage when the time and
effort is spent
• Installation of scout / opponents plays simplified and more
understandable: Your players have already seen the plays
• If multiple angles; fairly easy to combine into an intercut
film on Hudl

27. «Culture eats strategy for
breakfast»

28. Tools like Hudl help, but club culture
and competence is still at the core
• How many players (and coaches) that can’t
make practice 2-3 times a week will actually
find the time to review film in their own
home?
• What do players (and coaches!) actually see
when they review film? Has anyone taught
them what to look for, look at?

29. Hudl summarized:
• Hudl is a useful tool and worth the investment if
there’s a plan for using it and a willingness to follow
through
• Hudl is not worth the investment if only a select few in
the sports club understand it and are willing to use it
properly
• The federation Hudl Exchange account is useful, but
significantly more so when combined with a team Hudl
account

30. Discount(referral)code:
jarlemagnushenriksen
• 10% discount 1st year