http://www.plumberseo.net/ - This slide deck outlines the Retargeting, what it is & why it's essential for Plumbing & HVAC Contractors to maximize the ROI of the leads that visit their website. You can learn more at http://plumberseo.net or access our online marketing training at http://onlinedominanceblueprint.com

1. Retargeting for Plumbing & HVAC Businesses

3. Retargeting for Plumbing & HVAC Businesses
• Only 5-10% of the visitors to your
website take action (call or web form)
• 90%+ of your visitors leave without
calling
• We know they are in the market for
your services & are in your service
area (they just hit your website)

4. Retargeting for Plumbing & HVAC Businesses
• How can we get more of the the other 90% to take action?
• They are 70% more likely to call YOU if we can get them to
visit your website a second time

5. RETARGETING!

6. What
is
retargeting?
A
marketing
approach
to
capture
your
website
visitors
&
market
to
them
across
the
web
after
they
leave
your
website

7. Retargeting for Plumbing & HVAC Businesses

8. Retargeting for Plumbing & HVAC Businesses

9. Retargeting for Plumbing & HVAC Businesses

10. Retargeting for Plumbing & HVAC Businesses

11. Retargeting for Plumbing & HVAC Businesses
• They are 70% more likely to call YOU if we can get them to
visit your website a second time

12. Best places to retarget
• Web Retargeting with Banner Ads
• AdRoll
• AdWords Network
• Perfect Audience
• Facebook Retargeting

13. Retargeting Ad Sizes & Specs
Web Ads
• Your ad must be a .gif or .jpg smaller than
70kb in filesize.
• Your ad must have one of the standard
sets of dimensions: 300x250, 728x90,
160x600, 468x60, or 120x600.
Facebook Sidebar Ads
• Your ad image must be a .png, .gif,
or .jpg.
• Your ad image must be 600x315 pixels.

14. Best types of Ads
• Connect to the fact that they were on your
site be incorporating your company logo
• Do something different that will make your ad
STAND OUT online
• Offer a special incentive for taking action now

15. Examples

17. Call
Us
at
866-­‐610-­‐4647
www.PlumberSEO.net/Schedule