Here is a possible description: UX for Accountants: How to Enhance Your Customer Experience and Brand Value User experience (UX) is not only about designing websites or apps, but also about creating meaningful and satisfying interactions with your customers, clients, and stakeholders. UX is the user relationship with a brand over a period of time, and it can influence their loyalty, satisfaction, and trust. As an accountant, you may wonder how UX can benefit you and your profession. In this presentation, you will learn the concept and application of UX in accounting, and how it can help you improve your work efficiency, quality, and value. You will discover the ecosystem and stakeholders of accounting, and how to understand their needs, goals, and expectations. You will also see a case study of Nelayan 3T, a digital transformation project for fishermen in Indonesia, and how UX played a key role in its success. You will also learn the factors that influence a better UX, such as brand value, customer loyalty, and error prevention. You will see how some of the world's most valuable brands use UX to create a competitive edge and a positive reputation. Finally, you will explore the different types of accountants and their users, and how to apply UX principles and methods to your specific context. You will also find sources and references for further learning and inspiration. By the end of this presentation, you will have a better understanding of UX and how it can enhance your accounting practice. You will also have some practical tips and tools to start applying UX to your own projects and services. This presentation is suitable for accountants of all levels and backgrounds who want to learn more about UX and how it can benefit them and their customers. The presentation is written in English, except for some slides that are in Indonesian. The presentation has 12 slides in total. The presenter is Josh (Adi Tedjasaputra, MSc), the director of Customer Experience Insight Pty Ltd Australia. He has a rich experience in UX research, design, and education across various domains and industries. He is also the author of several books on UX and related topics. If you are interested in this presentation, please contact Josh at josh@cxinsight.com.au or visit his website at https://www.cxinsight.com.au/. He will be happy to answer your questions and share his insights with you. Thank you for your attention.