3. What is environmental Scanning?
Environmental scanning can be defined as:
1. 'the study and interpretation of the political,
2. economic,
3. social and
4. technological events and trends which
influence a business, an industry or even a
total market'.
4. These are the things that you should
learn when making a an environmental
scanning namely they are 3:
Consumer
Affect and
Cognition
Consumer
Behavior
Consumer
Environment