Photos from: pexels.com and my Facebook page
Disclaimer: this video was created for educational purposes. I do not own the music nor non-personal photos displayed in the video. Sources and credits are listed above.
This video represents my 20 Year Highly Personal High Performance Marketing Plan assignment as part of my Marketing Management class at the Ateneo Graduate School of Business under the mentorship of vCoach Bong de Ungria. Enjoy!
1. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
20 Year High Performance, Highly Personal
Marketing Plan for Joseph “GO” Gallego
Joseph Christian Gallego
V97 MARKMA R15
Ateneo Graduate School of Business
Galle-GO Governance!
Governance emphasizing strategy,
controls, and accountability
Theme: Going to the Next Level
#USP
2. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Z: End in Mind with Pictures:
The Pursuit of Quality Governance
3. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
My 20 Year Marketing Plan Strategy
1. Cover Page with Theme + USP
2. ZYX with Pictures
3. Story Selling Outline
4. Vision/Mission with USP
5. Product Portfolio/Roles
6. Personal Brand
7. Marketing Plan for Life
8. Now vs 20 Years
9. Winning with Z
4. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
High Performance, Highly Personal
Hyper-Road to the Quality Governance
A. Daily Practices
◼ Vision/ Mission
◼ Global Awareness
◼ Reinforcing ZYX
B. End in Mind
A partner in creating quality governance
5. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
I align daily…
VISION/ MISSION
My purpose in life is to leverage my international
background in audit, finance, and corporate
governance to empower leaders and
organizations to have accountable and
efficient governance systems.
6. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
High Performance, Highly Personal
Hyper-Road to the Quality Governance
A. Daily Practices
◼ Vision/ Mission
◼ Global Awareness
◼ Reinforcing ZYX
B. End in Mind
A partner in creating quality governance
7. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Vision/Mission with USP:
Global Awareness to be Relevant
1. Be aware of new
technologies
2. Stay relevant with
adapting needs
3. Add value by staying
updated with news
and events
8. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
High Performance, Highly Personal
Hyper-Road to the Quality Governance
A. Daily Practices
◼ Vision/ Mission
◼ Global Awareness
◼ Reinforcing ZYX
B. End in Mind
A partner in creating quality governance
10. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
High Performance, Highly Personal
Hyper-Road to the Quality Governance
A. Daily Practices
◼ Vision/ Mission
◼ Global Awareness
◼ Reinforcing ZYX
B. End in Mind
A partner in creating quality governance
11. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Vision/Mission with USP:
My Z: A Partnership of Excellence
A partner for delivering
growth and excellence
To empower individuals
and entities
In creating a control
environment that aligns
with strategic objectives
12. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
My 20 Year Marketing Plan Strategy
1. Cover Page with Theme + USP
2. ZYX with Pictures
3. Story Selling Outline
4. Vision/Mission with USP
5. Product Portfolio/Roles
6. Personal Brand
7. Marketing Plan for Life
8. Now vs 20 Years
9. Winning with Z
13. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Portfolio and Roles
Winning means embodying 4 personas:
1. Dedicated professional
2. Accomplished partner
3. Lifelong learner
4. Trustworthy friend
#Winning
14. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Portfolio and Roles:
A Dedicated Professional
15. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Portfolio and Roles:
An Accomplished Partner
16. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Portfolio and Roles:
A Lifelong Learner
17. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Portfolio and Roles:
A Trustworthy Friend
18. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
My 20 Year Marketing Plan Strategy
1. Cover Page with Theme + USP
2. ZYX with Pictures
3. Story Selling Outline
4. Vision/Mission with USP
5. Product Portfolio/Roles
6. Personal Brand
7. Marketing Plan for Life
8. Now vs 20 Years
9. Winning with Z
19. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Personal Branding
Branding through Engagement
1. Points of Parity
◼ Quality
◼ Customer service
2. Points of Difference
◼ International experience
◼ Tailored risk assessment
deliverables
◼ Customized templates
◼ Genuine relationships
20. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Personal Branding
Branding through Content
1. Financial analysis blog posts
2. Online discussions on
emerging technology
3. Professional content on
international accounting
standards
4. Tutorial videos on personal
finance and audit
21. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
My 20 Year Marketing Plan Strategy
1. Cover Page with Theme + USP
2. ZYX with Pictures
3. Story Selling Outline
4. Vision/Mission with USP
5. Product Portfolio/Roles
6. Personal Brand
7. Marketing Plan for Life
8. Now vs 20 Years
9. Winning with Z
22. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Joseph Galle-GO’s
Marketing Plan for Life
1. Define Business -
◼ Who Am I? I am Joseph “GO” Gallego
23. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Joseph Galle-GO’s
Marketing Plan for Life
2. Assess Market - Capitalize on Strength
◼ Governance strategy, investments, and controls
24. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Joseph Galle-GO’s
Marketing Plan for Life
3. ID PTM- Discovering Real Me
◼ Financial consultant
◼ Internal control specialist
◼ Effective communicator
25. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Joseph Galle-GO’s
Marketing Plan for Life
4. Launch Strategy - Find Niche & Risk
◼ Forward-looking consultant focused on efficiency,
accountability, and meritocracy
◼ (risk: some companies value nepotism and politics over
meritocracy)
26. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Galle-GO’s
Marketing Plan for Life
5. Weather PLC (Product) Life Cycle -
◼ Continuously learn, innovate, and adapt
6. Balance Mix- Build My Brand
◼ Immerse in emerging markets, financial analysis,
and discussion of new technologies
27. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Galle-GO’s
Marketing Plan for Life
7. Expand Reach (Place) - Create My Legacy
◼ Professional networks and accomplishments online
◼ Expand brand name through quality and service
8. Campaign Ad (Promo)- Reawaken Creativity
◼ Technology to archive accomplishments and major projects
◼ Leveraging digital platforms to highlight skills
28. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Galle-GO’s
Marketing Plan for Life
9. Plan Distribution (Place)- Share Time & Energy
◼ Navigate with hyperlinked professional networks,
investment analysis blogs, and online associations
29. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Galle-GO’s
Marketing Plan for Life
10. Achieve Projects - Reach Goals
◼ Monthly, quarterly, annual,
and 20-year targets
11. Analyze P & L- Keep Score
◼ Review actual vs. targets
◼ Revisit project timeline
30. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Galle-GO’s
Marketing Plan for Life
12. Seek Opportunities- Make Dreams Real
◼ Help someone today, build a better tomorrow
31. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
My 20 Year Marketing Plan Strategy
1. Cover Page with Theme + USP
2. ZYX with Pictures
3. Story Selling Outline
4. Vision/Mission with USP
5. Product Portfolio/Roles
6. Personal Brand
7. Marketing Plan for Life
8. Now vs 20 Years
9. Winning with Z
32. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
Now vs 20 Years
Joseph in 2023 Joseph by 2043
◼ 51 years old and healthy
◼ 31 years old
33. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
Now vs 20 Years
Joseph in 2023 Joseph by 2043
◼ President or executive
◼ Board member
◼ Department head
◼ Volunteer
34. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
Now vs 20 Years
Joseph in 2023 Joseph by 2043
◼ Legacy proliferation
◼ Legacy preservation
35. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
Now vs 20 Years
Joseph in 2023 Joseph by 2043
◼ Impactful to the greater
community
◼ Impactful to my
organization
36. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
Now vs 20 Years Summary
Joseph in 2023 Joseph by 2043
◼ 51 years old and healthy
◼ President or executive
◼ Board member
◼ legacy proliferation
◼ Impactful to the greater
community
◼ 31 years old
◼ Department Head
◼ Volunteer
◼ Legacy preservation
◼ Impactful to my
organization
The Journey Continues
37. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Story Selling Outline:
My 20 Year Marketing Plan Strategy
1. Cover Page with Theme + USP
2. ZYX with Pictures
3. Story Selling Outline
4. Vision/Mission with USP
5. Product Portfolio/Roles
6. Personal Brand
7. Marketing Plan for Life
8. Now vs 20 Years
9. Winning with Z
38. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Winning with Z
Description of Success and Outcome
As a partner, success is when:
◼ Finance: client feels satisfied and secure
with their financial future
39. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Winning with Z
Description of Success and Outcome
As a partner, success is when:
◼ Governance: organization achieves
strategic objectives in an accountable and
efficient manner
40. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
Winning with Z
Description of Success and Outcome
As a partner, success is when:
◼ Projects: initiatives implemented create
win-win scenarios to all stakeholders
41. v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
20 Year High Performance, Highly Personal
Marketing Plan for Joseph “GO” Gallego
Joseph Christian Gallego
V97 MARKMA R15
Ateneo Graduate School of Business
Galle-GO Governance!
Winning as partners in finance,
governance, and projects
Let’s GO together to the next level
#Winning