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MOBILE WORKTOOL HABITS
         a peer survey
         Jörn Hendrik Ast
       Hamburg, 25-01-2012
WHAT ARE OUR MOBILE WORKTOOL HABITS?


 basic questions:
  how do we organize our work with
  our smartphones?
  are we embracing mobile work
  opportunities and is it suitable for
  daily use?
   are there any differences between
  the different professions? Are
  Freelancer more „mobile savvy“
  than employees?
                                         http://blog.us.cision.com/wp-content/uploads/2009/02/rolodex.jpg
DEMOGRAPHY
                                                                                        55+
                                                                                        1 %     18-24
                                                                                45-54           15 %
                                                                                 11 %
       I generated 114
       participants from 18th to                                        35-44
       21st January 2012                                                27 %

                                                                                               25-34
       gender distribution: 71%                                                                46 %
       men, 29% women

Disclaimer: I reached 110 persons in a couple of days via Twitter, Facebook, countless Retweets and Shares and via QR Codes
and shortlinks I handed out in my Coworking Space. This is amazing but of course not representative on a scientific basis.
Anyhow it was the best way of conducting this survey since I got 100% of the desired target group: heavy smartphone users.
WHAT IS YOUR PROFESSION?
                                   Student
there‘s a pretty balanced            11 %
                                               Employee
proportion of Freelancer,                        33 %
Entrepreneurs and            Entrepreneur
                                 27 %
employees
but with entrepreneurs                 Freelancer
and freelancer we have the                30 %
largest target group (56%)
WHICH MOBILE OPERATING SYSTEM ARE YOU
USING?

                                    other
                                RIM 5 %
                                3 %
                                  Windows
                                    1 %

 Apple‘s iOS is dominating
 followed by Android         Android
                              29 %
                                             iOS
 RIM, Windows Phone or                      62 %
 other OS like Symbian are
 negligible
WHAT KIND OF PRODUCTIVITY APPS ARE YOU
USING ON YOUR SMARTPHONE?

 the top 3: messaging,                                                                    89
                                             messaging apps
 social network and time                social network apps
                                                                                         84
                                                                                    77
 management apps                                  other apps
                                    time management apps                            75

                                           blogging/ twitter                   67
 there were even a lot of                        text editing             39

 other apps:                              bookmarking apps
                                      collaborative PM apps           25
                                                                          38


                                          data tracking apps       16
  travel management apps
                                             apps for design      14
  (public transfer, navigation)             CRM, sales apps 12
  reading Apps (Instapaper, Kindle), photography apps 11
  finance management apps                 shopmngmt. apps 6
  apps for presentation                         coding apps 5
  audio recording apps                           billing apps 3
                                                                0        30    60             90
WHICH OF THESE APPS ARE YOU USING DAILY OR
HOURLY?

                                                                                   80
 messaging, checking           messaging apps
                           social network apps
                                                                              68

 social network apps and blogging/ twitter                              45

 tweeting are the most time management apps                            42

                         collaborative PM apps                   21
 frequent activities!        bookmarking apps               15
                                       text editing   11
 people using time                  apps for design 4
 management and                    CRM, sales apps 5
                                 data tracking apps 4
 collaborative project           photography apps 4
 management apps are                  coding apps 2

 always online too!                    billing apps 2
                                                        0         20   40    60     80
WHAT ARE YOUR FAVORITE APPS AT THE MOMENT
AND WHY?

                                     „Dropbox for easy         „Podio, because
    „Evernote - helps me             access to my files         you can create
  accumulate and organize              on the move“            your own apps“
 my thoughts and ideas, lets
 me work from everywhere“
                                       „CamCard for         „Flipboard, Evernote,
                                      the easy scan of    Summify: help me to avoid
                                      business cards“       information overkill,
      „All Google's Mobile Apps,                            archive information“
       because of the seamless
      integration in their overall
                                           „Whatsapp - does
         service portfolio and
                                            what it does and
          effortless syncing.“
                                             does it right“
WHAT IS THE APP YOU CANNOT LIVE WITHOUT AT
THE MOMENT?


  Twitter       whatsapp
   (11x)          (7x)            Podio
                                   (6x)

      Mail
      (6x)         Evernote
                     (5x)       Wunderlist
                                  (2x)
HOW MUCH DO YOU AND YOUR BUSINESS
   DEPEND ON MOBILE WORKING TOOLS?

                                                                                                     low
        the majority is used to                                                  crucial            26 %
        work mobile but only 5%                                                   5 %
        see it as a real alternative
        to a personal computer                                               high
                                                                             25 %
        nearly half of the
                                                                                                  medium
        participants see mobile                                                                    44 %
        worktools as an addition,
        not more!
responses: crucial:“I could not run my business without my smartphone and my mobile working tools and I do not depend on my personal
computer or laptop any more!“ high: „I enjoy doing more an more mobile and not being dependent on my personal computer or laptop
that much!“ medium: „mobile apps are important but I still need to recheck everything on my personal computer or laptop!“
low: „mobile apps are nice but nothing more than an addition to my personal computer or laptop!“
WHY?
           „My worklife is so much easier
                                                   „I'm on the road all the
CRUCIAL   and I love using apps on the go,
                                                           time!“
            e.g. wherever I have to wait!“

          „My Business involves travelling a lot            „It is fast and I get
 HIGH       + working mobile for me equals                instant feedback even
                      freedom!“                              when traveling!“


          „It is handy and convenient,          „For my work I always need to recheck with my
MEDIUM        but does not replace a             MacBook e.g. Facebook doesn't allow hiding
                    MacBook!“                  comments as a page admin in the mobile version!“


          „I use lots of ppt, xls and        „Why should I need a mobile work
 LOW      SAP, just works better on           environment? I'm at the PC for
                 notebooks!“                   8 hours a day, that's enough!“
BUT WHERE DOES
 THIS LEAD TO?
HYPOTHESIS 1: IT DEPENDS ON PROFESSION

comparing the
dependance on mobile
                                                        crucial       high      medium        low
worktools and profession:
                                        employees 4% 29 %                    50 %         18 %
 40% of the freelancer are
 depending highly on the usage of       freelancer 6%      34 %               41 %        19 %
 mobile worktools!
                                      entrepreneur 9%          44 %             28 %      19 %
 more than half of the entrepreneur
 can‘t work without their                students       31 %           31 %            38 %
 smartphone!
 but also 33% of the employees are
 used to work on the run!
HYPOTHESIS 2: IT DEPENDS ON AGE

 comparing the
 dependance on mobile                              crucial       high      medium         low

 worktools and age:                    18-24 6%      35 %          18 %            41 %

  nearly 50% of the 35-44 old          25-34 2%    32 %                 43 %           23 %
  participants are depending highly
  on the usage of mobile worktools!    35-44 10%          39 %                  41 %       10 %

  41% of the youngest and 39% of the   45-54 8%      31 %                39 %          22 %
  oldest participants are saying so
  too!
HYPOTHESES
APPROVED?
NO! IT‘S ABOUT HOW
 INTERESTED YOU ARE
 IN WORKING MOBILE
 NOT ABOUT YOUR AGE
NOR YOUR PROFESSION!
CONCLUSION
the digital nomads in this
study are of no specific age!
it‘s not about digital
natives for sure!
talking about a digital
nomads must include
employees too!
developing mobile worktool
habits seems to be a matter
of need and affinity!
FOLLOW ME!
JÖRN HENDRIK AST, FOUNDER OF FFLUID
         jh@ffluid.de
         @jormason
         fb.me/jormason
         flavors.me/jormason

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Worktoolstudy

  • 1. MOBILE WORKTOOL HABITS a peer survey Jörn Hendrik Ast Hamburg, 25-01-2012
  • 2. WHAT ARE OUR MOBILE WORKTOOL HABITS? basic questions: how do we organize our work with our smartphones? are we embracing mobile work opportunities and is it suitable for daily use? are there any differences between the different professions? Are Freelancer more „mobile savvy“ than employees? http://blog.us.cision.com/wp-content/uploads/2009/02/rolodex.jpg
  • 3. DEMOGRAPHY 55+ 1 % 18-24 45-54 15 % 11 % I generated 114 participants from 18th to 35-44 21st January 2012 27 % 25-34 gender distribution: 71% 46 % men, 29% women Disclaimer: I reached 110 persons in a couple of days via Twitter, Facebook, countless Retweets and Shares and via QR Codes and shortlinks I handed out in my Coworking Space. This is amazing but of course not representative on a scientific basis. Anyhow it was the best way of conducting this survey since I got 100% of the desired target group: heavy smartphone users.
  • 4. WHAT IS YOUR PROFESSION? Student there‘s a pretty balanced 11 % Employee proportion of Freelancer, 33 % Entrepreneurs and Entrepreneur 27 % employees but with entrepreneurs Freelancer and freelancer we have the 30 % largest target group (56%)
  • 5. WHICH MOBILE OPERATING SYSTEM ARE YOU USING? other RIM 5 % 3 % Windows 1 % Apple‘s iOS is dominating followed by Android Android 29 % iOS RIM, Windows Phone or 62 % other OS like Symbian are negligible
  • 6. WHAT KIND OF PRODUCTIVITY APPS ARE YOU USING ON YOUR SMARTPHONE? the top 3: messaging, 89 messaging apps social network and time social network apps 84 77 management apps other apps time management apps 75 blogging/ twitter 67 there were even a lot of text editing 39 other apps: bookmarking apps collaborative PM apps 25 38 data tracking apps 16 travel management apps apps for design 14 (public transfer, navigation) CRM, sales apps 12 reading Apps (Instapaper, Kindle), photography apps 11 finance management apps shopmngmt. apps 6 apps for presentation coding apps 5 audio recording apps billing apps 3 0 30 60 90
  • 7. WHICH OF THESE APPS ARE YOU USING DAILY OR HOURLY? 80 messaging, checking messaging apps social network apps 68 social network apps and blogging/ twitter 45 tweeting are the most time management apps 42 collaborative PM apps 21 frequent activities! bookmarking apps 15 text editing 11 people using time apps for design 4 management and CRM, sales apps 5 data tracking apps 4 collaborative project photography apps 4 management apps are coding apps 2 always online too! billing apps 2 0 20 40 60 80
  • 8. WHAT ARE YOUR FAVORITE APPS AT THE MOMENT AND WHY? „Dropbox for easy „Podio, because „Evernote - helps me access to my files you can create accumulate and organize on the move“ your own apps“ my thoughts and ideas, lets me work from everywhere“ „CamCard for „Flipboard, Evernote, the easy scan of Summify: help me to avoid business cards“ information overkill, „All Google's Mobile Apps, archive information“ because of the seamless integration in their overall „Whatsapp - does service portfolio and what it does and effortless syncing.“ does it right“
  • 9. WHAT IS THE APP YOU CANNOT LIVE WITHOUT AT THE MOMENT? Twitter whatsapp (11x) (7x) Podio (6x) Mail (6x) Evernote (5x) Wunderlist (2x)
  • 10. HOW MUCH DO YOU AND YOUR BUSINESS DEPEND ON MOBILE WORKING TOOLS? low the majority is used to crucial 26 % work mobile but only 5% 5 % see it as a real alternative to a personal computer high 25 % nearly half of the medium participants see mobile 44 % worktools as an addition, not more! responses: crucial:“I could not run my business without my smartphone and my mobile working tools and I do not depend on my personal computer or laptop any more!“ high: „I enjoy doing more an more mobile and not being dependent on my personal computer or laptop that much!“ medium: „mobile apps are important but I still need to recheck everything on my personal computer or laptop!“ low: „mobile apps are nice but nothing more than an addition to my personal computer or laptop!“
  • 11. WHY? „My worklife is so much easier „I'm on the road all the CRUCIAL and I love using apps on the go, time!“ e.g. wherever I have to wait!“ „My Business involves travelling a lot „It is fast and I get HIGH + working mobile for me equals instant feedback even freedom!“ when traveling!“ „It is handy and convenient, „For my work I always need to recheck with my MEDIUM but does not replace a MacBook e.g. Facebook doesn't allow hiding MacBook!“ comments as a page admin in the mobile version!“ „I use lots of ppt, xls and „Why should I need a mobile work LOW SAP, just works better on environment? I'm at the PC for notebooks!“ 8 hours a day, that's enough!“
  • 12. BUT WHERE DOES THIS LEAD TO?
  • 13. HYPOTHESIS 1: IT DEPENDS ON PROFESSION comparing the dependance on mobile crucial high medium low worktools and profession: employees 4% 29 % 50 % 18 % 40% of the freelancer are depending highly on the usage of freelancer 6% 34 % 41 % 19 % mobile worktools! entrepreneur 9% 44 % 28 % 19 % more than half of the entrepreneur can‘t work without their students 31 % 31 % 38 % smartphone! but also 33% of the employees are used to work on the run!
  • 14. HYPOTHESIS 2: IT DEPENDS ON AGE comparing the dependance on mobile crucial high medium low worktools and age: 18-24 6% 35 % 18 % 41 % nearly 50% of the 35-44 old 25-34 2% 32 % 43 % 23 % participants are depending highly on the usage of mobile worktools! 35-44 10% 39 % 41 % 10 % 41% of the youngest and 39% of the 45-54 8% 31 % 39 % 22 % oldest participants are saying so too!
  • 16. NO! IT‘S ABOUT HOW INTERESTED YOU ARE IN WORKING MOBILE NOT ABOUT YOUR AGE NOR YOUR PROFESSION!
  • 17. CONCLUSION the digital nomads in this study are of no specific age! it‘s not about digital natives for sure! talking about a digital nomads must include employees too! developing mobile worktool habits seems to be a matter of need and affinity!
  • 18. FOLLOW ME! JÖRN HENDRIK AST, FOUNDER OF FFLUID jh@ffluid.de @jormason fb.me/jormason flavors.me/jormason