De toekomst van e-mailmarketing en Marketing Automation is er al, alleen hij is ongelijk verdeeld. Creatiever, met de juiste tools, beter gebruik van de klantkennis die je al hebt en tips en tricks voor je eigen emailmarketing programma.

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E-MAILEN ALS AMAZON

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De meest interessante tijd voor
E-mail Marketing ooit
Email Marketing

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Jordie van Rijn
E-mailmarketing Adviseur
www.emailvendorselection.com
www.emailmonday.com
Klanten oa:

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2 Bekijk hier het boek

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www.emailvendorselection.com
Software en leveranciers selecteren

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Conversion Value Cube
Intensify
Optimize
Smarter
List growth
Contact frequency
Add email types
Add (multi) channel
Review / Audit
Best Practices
Split Testing
Variation
Customer Insights
Better creative
Targetting & segmentation
Event driven email

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Bijvoorbeeld
Basic segmentation
Offers & design testing
Send reminder
Abandonned cart

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EMAIL MARKETING =
DATA in ACTIE

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DATA zonder ACTIE =
WAARDELOOS

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Indentify your Data Diamonds
• Purchase intent and ability
• Promote use
• Product Preference (strong)
• Perfect timing
• Persuasion & purchase reasons

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2
Lower value
3
Harder to do
LevelofEffort
Realistic Added value
HighLow
HighLow
Waste of Time
Start here
Low effort, high value
Data diamonds

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Use: Delete
• +42% clicks

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Wishlist: Verwen jezelf

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Use: Prioritize
No highlight
+ 9% clicks on other articles
+13% unique clicks
With highlight
+ 36% clicks on 1st article

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• Shopping cart items
eBags Newsletter
• “Progressive selling”
• Flash sale
• Dynamic content

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JOOP van den Ende
effect

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Serie
Teaser Actie Reminder Last chance

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Actionable teaser

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Re-mailer

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Cybermonday Serie

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Win actie opvolgen met aanbieding
Afbeelding Zürich Tourismus

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Na site bezoek

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Na site bezoek

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Bron: http://www.kwasistudios.com/resources/email-marketing-amazon-case-study/

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Engagement

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Jordie van Rijn
• eCRM en e-mailmarketing Consultant
• Auteur e-mailmarketing in 60 minuten
• Oprichter emailvendorselection.com
www.emailvendorselection.com
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