6. Quick hotel industry overview
5, 4 and 3 stars hotels profitability
Jordi Mansour May 2011 6
7. Quick hotel industry overview
Changes in Consumer Behavior
Tourist
New vacation habits Looking for new experiences New purchase behavior Social & Demographic changes
The main vacation has More leisure activities Growing preference in Increase in life
been reduced being practiced during customized trips expectancy
vacations
Increase in short trips Search for more clear, Immigration
(escapes) Well-equipped hotels are valid and transparent
Increase in one-parent
requested and information
Increase in long distance families
demanded
trips Search for new channels
Flexible and customized
Elder people travel Preference in specialized
service are wished
interest is growing products and services
Claim mechanism and
Increase of single
service guaranteed
travelers
Jordi Mansour May 2011 7
8. My experience in Innovation
THE BIG DIFFERENCE
ACQUIRE USE IMPROVE
Assimilate
(understand)
COPY Manufacture INNOVATE
Jordi Mansour May 2011 8
9. My experience in Innovation
GROWTH MODELS
Management Enterprising
improvements Initiatives
Innovative
Initiatives
Jordi Mansour May 2011 9
10. My experience in Innovation
Innovation vs. Creativity
Ideas Process/Work Value
Creativity alone is not
innovation.
Innovation involves
process and
systematic methods:
1% ideas + 99% hard
work
Innovation ALWAYS
creates value.
+
Innovation
Jordi Mansour May 2011 10
11. CONCLUSIONS
INNOVACIÓN
More clients
Increase client’s loyalty
Price rises
Less Costs +
Improves companies image
New oportunities
Clear competitive advantatge
Lead the market trends
Etc.
Jordi Mansour May 2011 11
