The Evolution of Shopping

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The Evolution of Shopping

  1. 1. THE EVOLUTION OF SHOPPING February 2012 PREPARED BY: Architect Partners Dr. Phil Hendrix (IMMR) Special Thanks to Deepak Ravichandran
  2. 2. TABLE OF CONTENTSSHOPPING IS EVOLVING .............................................................................................................................................. 3FRAMEWORK FOR UNDERSTANDING INNOVATION ................................................... 10INNOVATORS ................................................................................................................................................................................... 13 2
  3. 3. SHOPPING IS EVOLVING 3
  4. 4. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORSMOBILE DEVICES ARE BECOMING INTEGRAL TO SHOPPING ... ONLINE IN - STORE MOBILE 4
  5. 5. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ... COMPLEMENTING BOTH IN-STORE AND ONLINE.IN -STORE ONLINE BRANDS MOBILE MOBILE Rewards Zone Store 5
  6. 6. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ALSO, LOCATION AWARENESS IS NOW A GIVEN ... 6
  7. 7. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ... AND SOCIAL SIGNALS BRING NEW INSIGHTS.WORD-OF-MOUTH TURBOCHARGEDCAN CONVEY PURCHASE INTENTDEMONSTRATES INTERESTS AND DESIRESPROVIDES REAL-TIME CUSTOMER FEEDBACK 7
  8. 8. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS WHY SHOULD RETAILERS & BRANDS CARE?INCREASE TRAFFIC Get customers shopping, in your storeINCREASE CONVERSION Get customers to buy nowINCREASE TRANSACTION SIZE Get customers to buy moreIMPROVE SATISFACTION Get customers to repeat ONLINE STORE MOBILE 8
  9. 9. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS KEY THEMES DRIVING INNOVATIONSHOPPING AS AN INTEGRATED Integrating in-store, on-line and mobileEXPERIENCE shopping increasingly essential.PERSONALIZED MARKETING Marketing messages are everywhere and increasingly personalized.EASIER OPTION DISCOVERY Customers embracing powerful mobileAND PRE-PURCHASE RESEARCH shopping tools, resources and information. Happening both outside and inside stores.HARVESTING DATA AND Collecting data and converting into actionableTRANSLATE INTO INSIGHTS insights and actions, increasingly real-time. Mobile, location and social bring new, extremely valuable datasets. 9
  10. 10. FRAMEWORK TO UNDERSTAND INNOVATION 10
  11. 11. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS THE FUNDAMENTALS OF SHOPPING STILL STAND ... ATTRACT CUSTOMER ENCOURAGE HELP THEM REPEAT LEARN ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 11
  12. 12. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS SO, LET’S USE THIS FRAMEWORK FOR CONTEXT ATTRACT CUSTOMER ENCOURAGE HELP THEM REPEAT LEARN ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 12
  13. 13. INNOVATORS 13
  14. 14. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERADVERTISING ENCOURAGE PROMOTION HELP THEMLocation Specialist REPEAT Coupons LEARNSearch + SEM Deals ENCOURAGE & CONVERT TODisplay & MANAGE SOCIAL Flash Sales PURCHASERIn-Application SIGNALS CREATE SOCIAL SIGNALS HELP SUGGEST THEM ADDITIONALSocial PAY PURCHASESVideo MARKETINGSMS / Text MANAGEMENTEmail E-/MOBILE COMMERCE 14 PLATFORM
  15. 15. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERREVIEWS ENCOURAGE HELP THEM REPEAT LEARNPRICE ANDAVAILABILITY ENCOURAGE & IN-STORE CONVERT TO MANAGE SOCIAL NAVIGATION PURCHASER SIGNALS ONLINE MERCHANDISING /AUGMENTED HELP PERSONALIZATION SUGGESTREALITY THEM ADDITIONAL PAY PURCHASESIN-STOREASSISTED SELLING 15
  16. 16. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERCONVERSION ENCOURAGE HELP THEMMANAGEMENT REPEAT LEARNDISTRIBUTED ENCOURAGE & CONVERT TOSTORE PLATFORM MANAGE SOCIAL PURCHASER SIGNALSAD RETARGETING HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 16
  17. 17. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERUPSELL / CROSS-SELLRECOMMENDATIONS ENCOURAGE HELP THEM REPEAT LEARNIN-STOREASSISTED SELLING ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALSAD RETARGETING HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 17
  18. 18. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMER MOBILE WALLET ENCOURAGE HELP THEM REPEAT LEARN CARRIER BILLING VIRTUAL ENCOURAGE & CURRENCY CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS PAYMENT INFRASTRUCTURE HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 18
  19. 19. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMER SOCIAL ENCOURAGE NETWORKS HELP THEM REPEAT LEARN SHARE PURCHASES REVIEW ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS SOCIAL NETWORK ENGAGEMENT & HELPMONITORING SUGGEST THEM ADDITIONAL PAY PURCHASES SOCIAL REFERRAL PLATFORM 19
  20. 20. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMER ENCOURAGE HELP THEM REPEAT LEARN LOYALTY & REWARDS ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS CLIENTING SOFTWARE HELPCUSTOMER SUGGEST THEMSUPPORT ADDITIONAL PAY PURCHASES BRANDED Numerous Service Providers APPLICATIONS 20
  21. 21. SHOPPING IS FRAMEWORK TO EVOLVING UNDERSTAND INNOVATION INNOVATORS ATTRACT CUSTOMERESTABLISHED VENDORS SPECIALISTS ENCOURAGE HELP THEM REPEAT LEARN ENCOURAGE & CONVERT TO MANAGE SOCIAL PURCHASER SIGNALS HELP SUGGEST THEM ADDITIONAL PAY PURCHASES 21

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