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Jonathon Rice
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Final Project for my Graduate school writing class
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Presentation final
1.
Final Presentation By Jonathon
Rice
2.
Tommy Bahama • Who
are they? • What is their current audience?
3.
Objective • To get
Tommy Bahama to appeal to Millennials and Generation Z • Create brand loyalty for years
4.
Strategy • Join forces
with R&B, multi-platinum recording artist, Swae Lee for a clothing line and tour • Livestream on YouTube
5.
Target Audience • Millennials •
Generation Z • Men & Women age 15-29 • Value being with friends, relaxation, making the most of every day
6.
Social Media Plan
Download now