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Microlise Brand Guidelines v1.2 External

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Microlise brand guidelines

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Microlise Brand Guidelines v1.2 External

  1. 1. BRAND GUIDELINES MICROLISE GROUP EXTERNAL DOCUMENT - V1.2
  2. 2. Microlise Group branding......................................................3 Colour usage & breakdowns .........................................4 The logo.............................................................................5 Powered by Microlise......................................................7 Typefaces & usage...........................................................8 Typography........................................................................9 Buttons, boxes and flows.............................................10 Graphic devices..............................................................11 Imagery and usage........................................................12 Icons.................................................................................14 Product shots..................................................................16 Graphics - Top level........................................................17 Diagrams & illustrations................................................18 Promotional collateral...................................................19 Human Resources - Sub-brand..........................................20 Typography & photography............................................21 Promotional collatoral....................................................22 Microlise Transport Conference - Sub-brand....................24 Logo, typography & photography.................................25 Visual devices...................................................................26 Focus - Sub-brand.................................................................27 Logo & photography........................................................28 CONTENTS Microlise brand guidelines cascade through the rest of the sub- brands. So are applied unless stated in this document. STRUCTURE MICROLISE Brand colours & typography Graphic devices Illustration & photography Promotional collatoral HUMAN RESOURCES MICROLISE TRANSPORT CONFERENCE FOCUS KNOWLEDGE PORTAL Typography Graphic devices Illustration Logo Graphic devices Imagery Logo Graphic devices Photography Logo Photography
  3. 3. MICROLISE BRANDING MICROLISE GROUP This document defines the Microlise Group brand guidelines. The guidelines cascade through all marketing communications, and apply to all sub- brands unless specifically noted in this document. 3 CORE-BRAND - MICROLISE GROUP
  4. 4. The core colour palette for the Microlise brand is made from two primary colours and one accent colour. The clear ‘white’ space of every touch point should be used to the benefit of the brand. COLOUR USAGE AND BREAKDOWNS Primary colours The primary colours for the Microlise brand include a strong electric blue and a dark charcoal grey, which contrasts well and gives the palette balance. Accent colour A bright and vibrant sunshine yellow can be used as an accent colour to inject energy and contrast. 75% 50% 25% ELECTRIC BLUE PANTONE 3005 C CMYK: 100 / 40 / 0 / 0 RGB: 0 / 117 / 191 HEX: #0075C9 75% 50% 25% 5% CHARCOAL GREY PANTONE 426 C CMYK: 75 / 64 / 57 / 73 RGB: 37 / 40 / 42 HEX: #25282A CMYK: 75 / 30 / 0 / 0 RGB: 64 / 152 / 207 HEX: #3F97CE CMYK: 55 / 49 / 47 / 51 RGB: 98 / 97 / 96 HEX: #626060 CMYK: 50 / 20 / 0 / 0 RGB: 128 / 186 / 223 HEX: #7FBADE CMYK: 25 / 10 / 0 / 0 RGB: 191 / 221 / 239 HEX: #BFDCEE CMYK: 37 / 33 / 31 / 34 RGB: 150 / 149 / 149 HEX: #969595 CMYK: 18 / 16 / 16 / 17 RGB: 203 / 202 / 202 HEX: #CACACA CMYK: 4 / 3 / 3 / 3 RGB: 245 / 244 / 244 HEX: #F4F4F4 75% 50% 25% SUNSHINE YELLOW PANTONE 108 C CMYK: 2 / 11 / 99 / 0 RGB: 255 / 218 / 17 HEX: #FFDA11 CMYK: 1 / 8 / 75 / 0 RGB: 255 / 228 / 64 HEX: #FFE43F CMYK: 1 / 5 / 50 / 0 RGB: 255 / 237 / 128 HEX: #FFED7F CMYK: 0 / 3 / 25 / 0 RGB: 255 / 246 / 191 HEX: #FFF6BF MICROLISE GROUP 4 COLOUR USAGE
  5. 5. THE LOGO Colour variants The Microlise logo is clean, confident and flexible. The versatile logo can be reproduced in any of the ways shown below but must always sit on a flat colour to show a considered and consistent approach across all collateral. MICROLISE GROUP 5 THE LOGO
  6. 6. Minimum size and clear space To maintain clarity and visual integrity the logo should always be clear and legible. The following restrictions have been set for the benefit of the brand. The rules set for the minimum size and clear space area must be adhered to at all times. MINIMUM SIZE The logo can scale depending on its use, but there is a point where it will become illegible. To retain the legibility of the logo, it should never be produced smaller than the size shown opposite. CLEAR SPACE The clear space must be adhered to in both printed and digital material. This space is determined by the width and height of one square of the logo mark. The size and shape of this is defined by the ‘Y’ in the grey box, the equivalent space of two ‘Ys’ must be clear around the entire logo. Y Y x2 Y x2 Y x2 Y x2 25mm MICROLISE GROUP Note: M icon should never be used separately from Microlise lettering. 6 THE LOGO
  7. 7. POWERED BY MICROLISE Powered by logo The words ‘Powered by’ sits left aligned to the ‘M’ of Microlise logo, using the Decima typeface. In exceptional circumstances where height space is at an absolute premium, the logo can be unstacked (see examples at bottom of page). MICROLISE GROUP Under certain circumstances there is a need to use ‘Powered by’ Microlise. In this instance we have created a ‘Powered by’ logo. This should only be used under specific instructions. 7 POWERED BY MICROLISE
  8. 8. TYPEFACES AND USAGE Primary typeface Decima is used for headlines, sub headlines, pull-quotes and stand out information in a communication. It should generally be set in upper- case when used in headlines and sub headlines, and sentence case for pull-quotes. Secondary typeface Roboto Light is used for body copy and other large blocks of text. It can also be used to complement Decima when communications use secondary information in the masthead, like for dates or contact numbers and web addresses. DECIMA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 DECIMA REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ROBOTO LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 TAHOMA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Tertiary typeface Tahoma is a humanist sans-serif typeface common on most desktop computers. It should be used when Primary and Secondary typefaces are unavailable. The Microlise brand uses two typefaces to define and emphasise specific information or messages. Decima is a sleek and stylish modern font giving a sense of strength and confidence with a subtle technical feel. FS Lola is a unique contemporary serif font with well-rounded letters, great for large volumes of content. MICROLISE GROUP 8 TYPEFACES AND USAGE
  9. 9. Sub-title ‘H2’ NEXT TITLE ‘H3’ Another title ‘H4’ Welcome to Microlise. You have joined a Company with the best people ‘Body intro’ Welcome to Microlise. Make inline text blue use ‘M_Inline blue‘ character style You have joined a Company with a great tradition of innovation, which prides itself on having the best quam. Make inline text bold use ‘M_Inline bold’ character style laccumquiam, commolupta del iumquam et perspe doles est magnimp orporiatecte es consequae verorerrum verum es et pelenia volupturia ‘M_Body text’ paragraph style. TITLE FOR STANDARD BULLET LIST ĉ List item1 use ‘M_Body bullets benefits tick‘ ĉ List item2 ĉ List item3 TITLE FOR A BULLET LIST OF BENEFITS ‘H3’ M List item1 use ‘M_Body bullets benefits tick‘ M List item2 M List item3 TITLE FOR A BULLET LIST OF FEATURES (H3) + List item1 use ‘M_Body bullets features plus‘ + List item2 + List item3 BODY HEADER ‘H1’ MICROLISE GROUP “You have joined a Company with a great, tradition of innovation” YOU HAVE JOINED A COMPANY WITH A GREAT, TRADITION OF INNOVATION ‘BODY INTRO’ Focus boxes This is an alternative method of focusing on certain content within - for example - an article in a brochure. Traditionally used at the end of an article. Note: H1 is all caps, and line height is always the same as point size in blue Note: No full stops at the end of bullet points Note: No full stops at the end of Body intro 9 TYPOGRAPHY
  10. 10. Internal Visit the Microlise Intranet to access these assets. BUTTONS, BOXES & FLOWS Boxes USE ‘M_TEXT BOX BLUE FILLED’ OBJECT STYLE USE ‘M_TEXT BOX WHITE OUTLINE’ OBJECT STYLE USE ‘M_TEXT BOX BLUE OUTLINE’ OBJECT STYLE USE ‘M_TEXT BOX WHITE FILLED’ OBJECT STYLE MICROLISE GROUP Call to action Find assets external-link Find assets external-link MARKETING LEAD EXAMPLESTEMPLATED EXAMPLES (WORD DOCUMENTS ETC) microlise.com/insights chevron-double-right External Read our latest thought leadership at: Internal Visit the Microlise Intranet to access these assets. Find assets >> External Read our latest thought leadership at: microlise.com/insights >> microlise.com/insights chevron-double-right Roll-over state (Screen only) Roll-over state (Screen only) 10 BUTTONS, BOXES & FLOWS
  11. 11. Examples MICROLISE LTD MICROLISE GROUP LTD SHAREHOLDING 100% MICROLISE HOLDINGS LTD SHAREHOLDING 100% MICROLISE GROUP HOLDINGS LTD SHAREHOLDING 100% MICROLISE ENGINEERING LTD MICROLISE TELEMATICS PRIVATE LTD MICROLISE PTY LTD MICROLISE SAS SAVE FUEL, IMPROVE PERFORMANCE Microlise telematics solutions save our customers £210 million per year in fuel costs & reduce C02 emissions by 472,000 metric tonnes every year by helping to: M Improve efficiency M Improve driving style M Improve fleet utilisation M Enhance business intelligence M Increase vehicle uptime M Reduce accident rates Visit microlise.com �For more information, call 01773 537000 or... Example flyer 11 EXAMPLES
  12. 12. MICROLISE GROUP GRAPHIC DEVICES MICROLISE GROUP FLEET PERFORMANCE A MICROLISE TELEMATICS PRODUCT LARGE HEADLINE Sub-header Date issued: (Any further notes to be included in here) The central block image This style is used when a document is most likely going to be printed on a standard office printer. It consists of the Microlise logo, header, sub-header, necessary details such as version number and an image centralised and aligned to the bottom of the page. The blue box The blue box is a fundamental part of the Microlise brand. This is always the Microlise Group blue and at 90% opacity (this can be opaque depending on context) when placed on top of an image. Generally placed in the top left corner of marketing material. The box can decrease in width according to the content within, but ample space needs to be added above and below the logo and header. This style is predominantly used when a document is screen-only or professionally printed. Find templates external-link For reference, image size: 12.9cm (height) x 15.95cm (width) 12 GRAPHIC DEVICES
  13. 13. Imagery should be professionally shot, relevant, and retain a strong, dramatic, and imposing quality. Images should be connected to the relevant internal sub-brand, independent of platform or channel. IMAGERY AND USAGE MICROLISE GROUP YES YES NO NO Dynamic and atmospheric, showing movement and a dramatic sky. Modern looking vehicles. Image shows Microlise product displayed on a supported, top of-the-range device. The background should be appropriate to the transport industry. Static and low contrast. Older lorries, with specific markings should not be used. Out-dated device and inappropriate background. 13 GRAPHICS - IMAGERY AND USAGE
  14. 14. Local audience consideration Please consider local audiences when using imagery. The primary element to consider is the side of the road on which the vehicle is driving. For example, for the UK use modern trucks (Euro 6) with flat fronts, driving on the left hand side of the road. Featuring people The people featured in marketing material should appear professional and focussed on the job at hand. Also, the people featured should be wearing appropriate clothing for the situation. Specifically wearing high-visiblity vests when situated in or around transportation, warehouses and depots. YES YES NO NO MICROLISE GROUP 14 GRAPHICS - IMAGERY AND USAGE
  15. 15. ICONS Benefits This is an example set of icons for communicating the benefits of the services & products Microlise provides. MICROLISE GROUP MAXIMISE FLEET EFFICIENCY MANAGE COMPLIANCE IMPROVE DRIVER PERFORMANCE ENHANCE CUSTOMER EXPERIENCE INCREASE SAFETY & MANAGE RISK MANAGE DRIVER WORKFLOWS 15 GRAPHICS - ICONS
  16. 16. Diagrams PRODUCT FORWARD FACING CAMERA (Mounted in cab) REAR FACING CAMERA (Mounted at the top of the trailer doors) NEARSIDE CAMERA OFFSIDE CAMERA DRIVER FACING CAMERA DVR (Digital Video Recorder) INCIDENT DATA RECORDER Remotedownload Product Use the appropriate icons when communicating information about specific physical products. Product illustrations MICROLISE GROUP 16 GRAPHICS - ICONS PRODUCT
  17. 17. PRODUCT SHOTS Warning over-revving Labels for products Labels for products Devices and annotation Where possible, screenshots should be displayed on the appropriate device. Design your own work-flow - choose which tasks drivers should complete MICROLISE GROUP Labels for products Potential for improvement Labels for products Please contact Marketing if you require these assets. 17 PRODUCT SHOTS
  18. 18. ILLUSTRATION STYLE Personality and warmth The purpose of this part of the Microlise brand is to give our message extra personality and warmth. Typography PRIMARY TYPEFACE SECONDARY TYPEFACES MATIZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Cardenio Modern ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 luna ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 SP-Marker Font ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Om Telolet Om ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 This style is used for top level business structure diagrams and processes. It is also used within internal and external human resources communications. Note: This style should only be created or edited by the marketing team. MICROLISE GROUP Please contact Marketing if you require these assets. 18 ILLUSTRATION STYLE
  19. 19. Diagrams & illustrations EXAMPLE COMPANY ‘BIG PICTURE’ DIAGRAM STANDARD LAYOUT OUR NEW CUSTOMER SERVICE MANAGEMENT SYSTEM Strategic investment in the service management function The deployment of a fully ITIL (Information Technology Infrastructure Library) aligned service management system is part of a strategic investment in the service management function. It will allow Microlise to deliver a better service to our customers, with improved communication and faster incident resolution times. As part of an ongoing commitment to improving the customer experience, Microlise has also invested in additional functions within our service teams: + ITIL ALIGNED PROBLEM MANAGEMENT - to identify and address the root cause of incidents to mitigate future problems + TIER 3 SUPPORT - to provide an extra level of technical knowledge + CHANGE MANAGEMENT - to protect the business from unauthorised alterations which could impact customers M Improved communication M Faster resolution times M A reduction in incidents M The ability to self-serve SERVICE MANAGEMENT K now l e d g e EXPERTISE SERVICE LIFECYCLE ITIL Serv iceDesign ServiceOpe ration Service Transition Se rviceStrat egy Co ntinual Service Improvem e nt ITIL (IT Infrastructure Library) provides a framework of Best Practice guidance for IT Service Management and since its creation, ITIL has grown to become the most widely accepted approach to IT Service Management in the world. A PPROVAL S ESCALATION AS SIGNMENT OR SER VICE REQUE ST E SCALATIO N F UNCTIONA L CLOSURE I NCIDEN T D EVELOPMEN T M A NAGEME N T RELEASE CHANG E M A NAGEME N T R ESOLUTIO N C ATEGORISIN G LOGGING & SERVICE LEVEL AGREEMENT INCIDENT M AJOR CUSTOM ER PRIORITY & PRIORITISING LOGGING, C ATEGORISIN G PRIORITY M A NAGEME N T PROBLEM & DIAGNOSIS IN VESTIGATIO N SELF-SERV TE L / EMAI L & R MA FI ELD VISI T TIER INCIDENTS RAISED P1 2hr 30 P2 1hr 24 with 95% resolved within SLA said their experience was POSITIVE 85%of incidents reported 4,000incidents raised AVERAGE RESOLUTION P3 49 min P4 15 min TIER 1 60% fixed TIER 2 20% fixed TIER 3 10% fixed K now l e d g e EXPERTISE SERVICE LIFECYCLE ITIL Serv iceDesign ServiceOpe ration Service Transition Se rviceStrat egy Co ntinual Service Improvem e nt ITIL (IT Infrastructure Library) provides a framework of Best Practice guidance for IT Service Management and since its creation, ITIL has grown to become the most widely accepted approach to IT Service Management in the world. A PPROVAL S ESCALATION AS SIGNMENT OR SER VICE REQUE ST E SCALATIO N F UNCTIONA L CLOSURE I NCIDEN T D EVELOPMEN T M A NAGEME N T RELEASE CHANG E M A NAGEME N T R ESOLUTIO N C ATEGORISIN G LOGGING & SERVICE LEVEL AGREEMENT INCIDENT M AJOR CUSTOM ER PRIORITY & PRIORITISING LOGGING, C ATEGORISIN G PRIORITY M A NAGEME N T PROBLEM & DIAGNOSIS IN VESTIGATIO N SELF-SERV TE L / EMAI L & R MA FI ELD VISI T TIER INCIDENTS RAISED P1 2hr 30 P2 1hr 24 with 95% resolved within SLA said their experience was POSITIVE 85%of incidents reported 4,000incidents raised AVERAGE RESOLUTION P3 49 min P4 15 min TIER 1 60% fixed TIER 2 20% fixed TIER 3 10% fixed 1 Example of style in action ‘Service life-cycle’ diagram SERVICE LIFECYCLE ITIL Serv iceDesign ServiceOpe ration Service Transition Se rviceStrat egy Co ntinual Service Improvem e nt ITIL (IT Infrastructure Library) provides a framework of Best Practice guidance for IT Service Management and since its creation, ITIL has grown to become the most widely accepted approach to IT Service Management in the world. CLOSURE EME N T ASE ENT 0 4 RESOLUTION P3 49 min P4 15 min MICROLISE GROUP Note: This style should only be created or edited by the marketing team. 19 ILLUSTRATION STYLE
  20. 20. HR & CAREERS SUB-BRAND MICROLISE SUB-BRAND - HR Microlise sub-brands inherit all of the styles of the Microlise Group brand. The styles in this section show the difference between the sub-brand and the Microlise Group brand. 20 SUB-BRAND - HUMAN RESOURCES
  21. 21. TYPOGRAPHY & IMAGERY Typography The two changes include using Decima Light for body text (instead of FS Lola) and using Decima Bold for inline highlighting. MICROLISE SUB-BRAND - HR SECONDARY TYPEFACE (BODY COPY) PRIMARY TYPEFACE ILLUSTRATION PHOTOGRAPHY DECIMA REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 POPPINS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Imagery 21 SUB-BRAND - HUMAN RESOURCES - TYPOGRAPHY & IMAGERY
  22. 22. Promo example Looking for a career in software development? Microlise develops software that empowers the world’s leading automotive, retail and transport companies to improve fleet efficiency, increase safety and reduce environmental impact. Microlise offer great career paths, opening up great opportunities. For more information visit microlise.com/careers Call to actions For more information visit microlise.com/careers For more information visit microlise.com/careers MICROLISE SUB-BRAND - HR PROMOTIONAL COLLATORAL 22 SUB-BRAND - HUMAN RESOURCES - CALL TO ACTIONS & PROMO
  23. 23. MICROLISE SUB-BRAND - MTC MICROLISE TRANSPORT CONFERENCE Microlise sub-brands inherit all of the styles of the Microlise Group brand. The styles in this section show the difference between the sub-brand and the Microlise Group brand. 23 SUB-BRAND - MTC
  24. 24. MICROLISE SUB-BRAND - MTC LOGO, TYPOGRAPHY & IMAGERY Logo Imagery WIDE ANGLE PEOPLE/INTERACTION The primary photos used should be wide angle shots of busy areas of the conference. Showing people interacting and smiling while at the conference is also important. 24 SUB-BRAND - MTC - TYPOGRAPHY & IMAGERY
  25. 25. MICROLISE SUB-BRAND - MTC REGISTER NOW AT microliseconference.com EXHIBITORS OPPORTUNITIES CONNECTIONS FASCINATING STANDS 50+ DELEGATES POSSIBILITIES CONVERSATIONS SUCCESS STORIES 1200+ SPEAKERS INTELLIGENT INSIGHTS PRACTICAL TIPS FRESH APPROACHES 40+ 15TH MAY 2019, THE RICOH ARENA, COVENTRY 1 6 M A Y 2 0 1 8 , T H E R I C O H A R E N A , C O V E N T R Y Visual devices THE CHEVRON The chevron is a recurring theme within the conference branding. THE SUNSHINE YELLOW STRIP All of the promotional activity and much of the collatoral for the conference should feature a yellow strip on the left hand side of the designs. 25 SUB-BRAND - MTC - CALL TO ACTIONS
  26. 26. MICROLISE SUB-BRAND - FOCUS FOCUS Microlise sub-brands inherit all of the styles of the Microlise brand. The styles in this section show the difference between the sub-brand and the Microlise brand. 26 SUB-BRAND - FOCUS
  27. 27. MICROLISE SUB-BRAND - FOCUS LOGO & IMAGERY Logo Imagery 27 SUB-BRAND - FOCUS
  28. 28. OTHER MICROLISE SUB-BRANDS OTHER LOGOS Insights Knowledge Portal 28 SUB-BRAND - FOCUS
  29. 29. Microlise Limited Farrington Way, Eastwood, Nottingham, United Kingdom NG16 3AG  +44 (0)1773 537000  enquiries@microlise.com globe microlise.com

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