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Facebook Marketing
Hands on Workshop:
Facebook for Business
(Beginner Level)
Create a Facebook Page that
CONVERTS leads
Learn how to attract the
right Buyers and Sellers
MEET THE TEAM
IRWIN REPINSKY
Branch Manager | Marketing Expert
JONATHAN GOLDSTEIN
Head of Marketing & Social Media
Today’s Lesson
What Is Marketing?
How Can I Use Facebook To Market
Myself As A Realtor?
How Can I Stand Out?
How Can I Optimize My Facebook
Business Page?
CREATING A FACEBOOK PAGE
Business Page Teardown
About Page Teardown
Photo Sharing Teardown
Quick Facts
- 75% Professional/Business
related
- 25% Personal
Professional Posts:
- Add value by displaying current
listings
- Provides new information
Personal Posts:
- Humanizing quality
- Display likability+trustworthiness
Posts Per Week Vs. Interactions Per Post
TAKEAWAY: POST FREQUENCY ≠ HIGHER ENGAGEMENT
Interactions Per Post
Quick Facts
- Realtors/Real Estate
Companies that post
less than once a week
receive the most
engagement
- Those that post more
than 10x a week
receive the least
engagement
What Makes a Good Post?
ALWAYS ADD VALUE
4 Essential Categories
1) Information
○ Provide Information That Adds Value → “What just happened?”
2) Analysis
○ Analysis of Information → “What does it mean that this happened?”
3) Assistance
○ “How to Avoid This Bad Thing” OR “How to Have This Good Thing Happen”
4) Entertainment
○ Provide Relief and Add Levity → “Funny Videos/Photos/Moments”
What Should My Posts Include?
Images
Videos
links
content
Today’s Takeaways
- Create a business page that that is INTERESTING, ENGAGING, and YOU
- When sharing content, think about YOUR target customer and how you can
ADD value
- Everyone is different. Experiment by testing different kinds of post and see
which ones get the most engagement (i.e. photos, links, videos or articles)
STAY AFTER AND TALK
TO US!
JONATHAN GOLDSTEIN
M: (732) 865-3735
E: jonathanAgoldstein@gmail.com
For More Personalized Help...Reach Out and Say HI!
Still feel lost?
Need help creating a Social Media Plan?
Just want to chat about marketing strategies?
IRWIN REPINSKY
M: (732) 887-2451
E: irwin@ahmcloans.com

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Facebook Marketing For Real Estate Agents

  • 1.
  • 2. Facebook Marketing Hands on Workshop: Facebook for Business (Beginner Level) Create a Facebook Page that CONVERTS leads Learn how to attract the right Buyers and Sellers
  • 3. MEET THE TEAM IRWIN REPINSKY Branch Manager | Marketing Expert JONATHAN GOLDSTEIN Head of Marketing & Social Media
  • 4. Today’s Lesson What Is Marketing? How Can I Use Facebook To Market Myself As A Realtor? How Can I Stand Out? How Can I Optimize My Facebook Business Page?
  • 6.
  • 7.
  • 8.
  • 11. Photo Sharing Teardown Quick Facts - 75% Professional/Business related - 25% Personal Professional Posts: - Add value by displaying current listings - Provides new information Personal Posts: - Humanizing quality - Display likability+trustworthiness
  • 12. Posts Per Week Vs. Interactions Per Post TAKEAWAY: POST FREQUENCY ≠ HIGHER ENGAGEMENT
  • 13. Interactions Per Post Quick Facts - Realtors/Real Estate Companies that post less than once a week receive the most engagement - Those that post more than 10x a week receive the least engagement
  • 14. What Makes a Good Post? ALWAYS ADD VALUE 4 Essential Categories 1) Information ○ Provide Information That Adds Value → “What just happened?” 2) Analysis ○ Analysis of Information → “What does it mean that this happened?” 3) Assistance ○ “How to Avoid This Bad Thing” OR “How to Have This Good Thing Happen” 4) Entertainment ○ Provide Relief and Add Levity → “Funny Videos/Photos/Moments”
  • 15. What Should My Posts Include? Images Videos links content
  • 16. Today’s Takeaways - Create a business page that that is INTERESTING, ENGAGING, and YOU - When sharing content, think about YOUR target customer and how you can ADD value - Everyone is different. Experiment by testing different kinds of post and see which ones get the most engagement (i.e. photos, links, videos or articles)
  • 17. STAY AFTER AND TALK TO US! JONATHAN GOLDSTEIN M: (732) 865-3735 E: jonathanAgoldstein@gmail.com For More Personalized Help...Reach Out and Say HI! Still feel lost? Need help creating a Social Media Plan? Just want to chat about marketing strategies? IRWIN REPINSKY M: (732) 887-2451 E: irwin@ahmcloans.com