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Rock your Brands Social Media with 1-hour a day! Soho House Seminar

The following seminar was hosted at Soho Farmhouse, Soho House in June 2017.

This session was prepared for Soho House members who are creative entrepreneurs! The purpose of this workshop was to enable them to manage their own Social Media channels, with the little time available in the day.

Key Takeaways: 
- Brands need to establish WHY they are going online. 
- Brands should prioritise Social Media channels for purpose. 
- Understand your audience. When do they reach for their phone, what sort of content are they looking for, how do they want to be spoken to. 
- Don't make content, Document. 
- You should be able to run your brands social media ALL from your MOBILE 
- User-generated-content is noted as one of the highest revenue drivers by building a genuine and authentic connection with your fans 
- Plan your day! 

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Rock your Brands Social Media with 1-hour a day! Soho House Seminar

  1. 1. ROCK YOUR BRANDS SOCIAL MEDIA WITH 1-HOUR A DAY @CamillaMaryRose
  2. 2. @CamillaMaryRose
  3. 3. WE ARE BUSIER THAN EVER BEFORE @CamillaMaryRose
  4. 4. WE ARE MORE CONNECTED THAN EVER BEFORE @CamillaMaryRose
  5. 5. WE HAVE MORE IDEAS THAN EVER BEFORE @CamillaMaryRose
  6. 6. @CamillaMaryRose
  7. 7. NOW, ONTO YOU… @CamillaMaryRose
  8. 8. WHY IS SOCIAL MEDIA IMPORTANT! BUT WHAT SOCIAL CHANNEL IS FOR ME? KNOW YOUR AUDIENCE, GROW YOUR AUDIENCE! WHAT ON EARTH SHOULD I POST? CHEATS (THE GOOD KIND) PLAN OUT YOUR HOUR… @CamillaMaryRose
  9. 9. THIS IS A WORKSHOP @CamillaMaryRose
  10. 10. HOW TO ROCK YOUR SOCIAL MEDIA WITH 1-HOUR A DAY! @CamillaMaryRose
  11. 11. WHY IS SOCIAL MEDIA IMPORTANT? @CamillaMaryRose
  12. 12. THE AVERAGE PERSON CHECKS THEIR FACEBOOK 400 TIMES A WEEK @CamillaMaryRose
  13. 13. INSTAGRAM HAS OVER 500 MILLION ACTIVE MONTHLY USERS @CamillaMaryRose
  14. 14. 300 HOURS OF VIDEO ARE UPLOADED TO YOUTUBE EVERY MINUTE @CamillaMaryRose
  15. 15. NOW, HOW DO WE GET YOUR BRAND OUT THERE? @CamillaMaryRose
  16. 16. WHY GO ONLINE? @CamillaMaryRose
  17. 17. WHAT IS YOUR KEY SOCIAL MEDIA OBJECTIVE? @CamillaMaryRose
  18. 18. Facebook: I am who my mother approves of. @CamillaMaryRose
  19. 19. Instagram: I am my Passion. Have you also seen what I’ve had for breakfast? @CamillaMaryRose
  20. 20. Twitter: This is my opinion, as long as it does not get my fired. @CamillaMaryRose
  21. 21. LinkedIn: I am my job title. @CamillaMaryRose
  22. 22. VISUAL FIRST TRAFFIC DRIVING #TRENDING @CamillaMaryRose
  23. 23. WHO DOES THIS WELL? @CamillaMaryRose
  24. 24. @CamillaMaryRose
  25. 25. @CamillaMaryRose
  26. 26. @CamillaMaryRose
  27. 27. @CamillaMaryRose
  28. 28. WHAT SOCIAL CHANNELS ARE MOST IMPORTANT TO YOUR BRAND? @CamillaMaryRose
  29. 29. AUDIENCE @CamillaMaryRose
  30. 30. @CamillaMaryRose
  31. 31. @CamillaMaryRose
  32. 32. WHEN WILL YOUR CONSUMER REACH FOR THEIR PHONE? @CamillaMaryRose
  33. 33. BUT, WHAT DO I POST? @CamillaMaryRose
  34. 34. DON’T MAKE CONTENT. DOCUMENT! @CamillaMaryRose
  35. 35. LET PEOPLE EXPERIENCE YOUR BRAND. @CamillaMaryRose
  36. 36. BUT THIS IS TAKING UP WAY TOO MUCH OF MY TIME… @CamillaMaryRose
  37. 37. BUT THIS IS TAKING UP WAY TOO MUCH OF MY TIME… TRUE!
  38. 38. SO LET’S TALK ABOUT A SOLUTION… @CamillaMaryRose
  39. 39. MOBILE FIRST. @CamillaMaryRose
  40. 40. MOBILE FIRST. ALWAYS! @CamillaMaryRose
  41. 41. PLAN, WHAT YOU CAN. @CamillaMaryRose
  42. 42. PLAN, WHAT YOU CAN. JUMP ON # EVENTS! @CamillaMaryRose
  43. 43. GO LIVE! @CamillaMaryRose
  44. 44. WHAT DOES A DAY IN THE LIFE OF YOUR BRAND LOOK LIKE? @CamillaMaryRose
  45. 45. USER-GENERATED-CONTENT @CamillaMaryRose
  46. 46. @CamillaMaryRose
  47. 47. “AFTER ONLY 18 MONTHS IN BUSINESS FRANK BODY WILL LIKELY EXCEED $20 MILLION IN REVENUE THIS YEAR” @CamillaMaryRose
  48. 48. NOW, LET’S WORK ON THAT HOUR! @CamillaMaryRose
  49. 49. THE CHEATS (SHHHH….) @CamillaMaryRose
  50. 50. I AM YOUR FRIEND @CamillaMaryRose
  51. 51. POCKET SIZE DESIGNER SOCIAL MEDIA MANAGER WORK SMARTER @CamillaMaryRose
  52. 52. ALRIGHT, LET’S PLAN THIS HOUR. @CamillaMaryRose
  53. 53. WHAT YOU NEED TO BE CONSIDERING (AND A LITTLE EXAMPLE) • PEAK POSTING TIMES FOR YOUR CHANNEL • WRITING YOUR COPY (10 MINS) • SELECT YOUR IMAGE (10 MINS) • POST ACROSS CHANNELS (15 MINS) • RESPOND TO YOUR COMMUNITY (10 MINS) • A FEW MOMENTS TO CHECK IN BETWEEN (10 MINUTES) • ANYTHING ELSE? @CamillaMaryRose
  54. 54. SO, WHAT IS THE RIGHT STRATEGY FOR YOU? @CamillaMaryRose
  55. 55. PILOT PROGRAMMES. TEST FAST, TEST OFTEN. @CamillaMaryRose
  56. 56. EAGER FOR MORE? @CamillaMaryRose
  57. 57. THANK YOU! & I HOPE TO SEE YOU SOON.

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The following seminar was hosted at Soho Farmhouse, Soho House in June 2017. This session was prepared for Soho House members who are creative entrepreneurs! The purpose of this workshop was to enable them to manage their own Social Media channels, with the little time available in the day. Key Takeaways:  - Brands need to establish WHY they are going online.  - Brands should prioritise Social Media channels for purpose.  - Understand your audience. When do they reach for their phone, what sort of content are they looking for, how do they want to be spoken to.  - Don't make content, Document.  - You should be able to run your brands social media ALL from your MOBILE  - User-generated-content is noted as one of the highest revenue drivers by building a genuine and authentic connection with your fans  - Plan your day! 

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