1. B U I L D E R S
O F B E S P O K E
R O B O T S A N D
I N T E R A C T I V E
T E C H N O L O G Y

2. TEN HERTZ
Introduction
.02
We are a creative laboratory. We build be-
spoke machines.
Bringing your imagination into reality. We
work closely with advertising agencies,
events companies, brand owners and artists
to create technology for ground-breaking
experiential campaigns, interactive media
projects, retail displays and art installations.
We design, build and test everything that we
make, which means that not only will it meet
your exacting aesthetic standards, but it can
be relied upon to function smoothly and
seamlessly when exposed to the public.
Your brand’s image is at stake, after all.
Allow us to
introduce
ourselves

3. TEN HERTZ
Glenfiddich 21
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Glenfiddich 21 Year Old whisky is finished
in Caribbean rum casks. To highlight this
unique Caribbean connection, we created
an installation involving the whisky itself,
and a collaboration between Caribbean
singer Calma Carmona, and the
Cooperative Scottish Orchestra.
Our engineers designed and built a col-
lection of intriguing machines that used a
technique called cymatics to visually depict
the merging
of Scottish and Caribbean cultures. The
apparatus picked up different frequencies,
which were then used to manipulate the
whisky and enable it to ‘dance’ in different
ways: geometric waves, spiralling waterfalls
and a world first, a levitating whisky sphere.
The video achieved 11.9 million views online
(57 million across all media), leading to more
than 58,000 views on glenfiddich.com
See the full project at tenhertz.com
Glenfiddich
Dramatising Glenfiddich
21 Year Old’s Caribbean
connection

4. TEN HERTZ
Nastro Azzurro
Sound Brewery
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Working with Nastro Azzurro, we developed
The Sound Brewery Project 2016, taking the
ingredients in this famous Italian beer and
transforming them to produce music.
Using eight kilometres of water-filled tubing,
our engineers developed a water-based
touchscreen, custom-designed Neodynum
magnet turntables and a highspecification,
super-sensitive laser. This laser could read
and interpret the characteristics of the raw
Nastro Azzurro ingredients, just as a needle
would read the grooves of a record.
The advanced technology was then used
by a DJ to produce music, kaleidoscopic
patterns
and mesmerising visuals.
The film rapidly went viral, achieving millions
of views and creating widespread debate
among forum users on Facebook alone.
Watch the film at tenhertz.com
Nastro Azzurro
Making music with Italy’s
favourite beer

5. TEN HERTZ
Sky #ShootTheMovie
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Sky
This unique DVD shooting machine was
designed and created for a live streaming
competition held by Sky and administered
via Twitter.
The Sky Launcher machine erratically sways
while launching DVDs at shelving illustrating
Sky’s “Buy & Keep” product. Users tweeted
to enter the competition and, using their
Twitter handle to play, they were assigned
a specific shot that could win them a prize.
This unique contraption generated 1.8 million
Twitter mentions and #ShoottheMovie was
the UK’s most heavily used hashtag on
launch day.
See more of the machine at tenhertz.com
A DVD-shooting robot,
controlled via Twitter

6. TEN HERTZ
Hendrick's Topper Hats
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To promote the artisan gin, Hendrick’s,
we created the Topper Hats: a set of
groundbreaking interactive headpieces
with inbuilt audio and lighting. Using
specially designed software and an EEG
reader, each hat had the power to read its
user’s mind, interpreting their brain waves
as images symbolic of their mental state.
The hats were premiered at the Edinburgh
Fringe Festival in 2015, but due to their
phenomenal popularity, they continue
their journey around the UK, driving
further engagement with the brand.
To see them in action, go to tenhertz.com
Hendrick’s
Hats that read their
wearers mind

7. TEN HERTZ
Perrier Jouet L'Eden
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For the London Design Festival and London
Fashion Week 2016, we created the core
technology for L’Eden by Perrier Jouet our
second collaboration with Bompas and Parr.
Extending over two floors of Soho gallery
The Unit, it was a stunning living garden
that responded to the behaviour of all who
entered. The vines lining the entrance parted
in response to the arrival of every new
guest, before they encountered the Green
Mirror – a living wall with a responsive
mind. With 18 movement points, dynam-
ic LED backdrop and breathtaking sound
design, it reacted to its surroundings intel-
ligently. Approaching too fast caused the
Mirror to retract; with more gentle guests,
it felt at ease. The moving limbs of the
Dancing Tree followed each guest on their
way out. And like everything else in L’Eden,
the tree appreciated its guests: when they
waved goodbye, it waved right back.
Perrier Jouet
An enchanted garden with
a life of its own

8. TEN HERTZ
Pringles
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To support Pringles’ ‘X-men: Days of Future
Past’ sponsorship for YouTube, we designed
and manufactured a machine to extract the
very last Pringle from the tube… with just
a little help from the X-Men themselves.
Mirroring the X-Men’s superpowers the
Ten Hertz engineers created a machine
with a robotic version of Wolverine’s claws,
a powerful Magneto-style magnet and a
Storm-inspired suction and smoke system:
all tools to assist in the extraction of that
elusive last Pringle.
The machine was an online hit, with the
resulting YouTube video achieving over
five million views.
See its super-powers for yourself at
tenhertz.com.
The elaborate 'Last Pringle'
Extraction Machine
Pringles

9. We were approached by renowned culinary
installation creators, Bompas and Parr to
deliver an immersive chocolate-tasting
experience for Thorntons, to help the brand's
customers discover their perfect chocolate.
Taking the concept from design to live in just
two weeks in January 2016, we helped create
a unique Sensory Accumulator machine.
The experience involved placing the
participant inside our sensory deprivation
chamber. An ambient LED light and sound
programme provided an immersive setting.
When he or she had succumbed to the
environment, they were presented with a
single, perfect chocolate to relish in their
state of heightened sensory awareness.
Check out the chocolatey contraption at
tenhertz.com
TEN HERTZ
Thorntons Sensory Accumulator
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Thorntons
A truly sensory experience

10. TEN HERTZ
Glenfiddich In-Store
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Glenfiddich
Following the huge success of the
Glenfiddich 21 Year Old film project, the
idea was developed into an eye-catching
in-store exhibit. A specially adapted version
of the machine was created and displayed
as an installation in Selfridges for a month
of customer interaction encompassing
Father’s Day 2016.
Customers were invited to control the
cymatics through our custom-developed
software, enabling them to influence the
movement of the whisky – and watch it
dance to the music.
To learn more about why it made such a
splash, head to tenhertz.com
Taking the Glenfiddich
spectacle into stores

11. TEN HERTZ .11
You can find us at work in our secluded base at:
Ten Hertz
Oakwood Farmhouse
Streat Lane
BN6 8RR
Call us or email us:
+44 1273 890081
info@tenhertz.com
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Get in touch