O texto aborda o tema do mundo num contexto superficial como se fosse visto por uma vitrine, em relação também ao consumismo e práticas culturais.

1. THE WORLD ON DISPLAY
Logos, billboards, newsstands, slogans, trademarks,pamphlets,
gingles, images, seduction.In the consumer society the cityoffers in
the form of window and being a citizen is to inhabit this world with
detachmentwho goes shopping. This detachment, reveal more than a
simplesensation, is telltale of how consumer culture as an expression
ofpost-industrialcapitalism, has carried out its educational intention.
Such educationno longer restricted tofamily and school - although it
also occurs withinthese - but extends to all spheres of daily life, from
the speechesinterpersonal up to more complex technological forms of
human communication,including, specifically, we highlight the images
and audiovisual techniquesin general.
There is an intensificationof the cult of the body in contemporary
societies, where individuals experience a growing concern about the
image and aesthetics.
Understood as cultural consumption, the practice of the cult of the
body puts up today as general concern that cuts across all social
classes and age groups, supported in a speech which sometimes
makes use of the aesthetic issue, sometimes the concern about
health.In modern societies there is a growing concern with the body
with diet and excessive consumption of cosmetics, driven primarily by
the process of “massification” of the media from the 1980s, where
the body gets more space, especially coming from the media.
Television shows, magazines and newspapers have dedicated space
in their schedules increasingly larger sectors to present news in
cosmetics, food and clothing.
The advertisements in these media are constantly trying to sell what
is not available on the shelves: success and happiness.