MKT 571 Marketing Trends and Strategies 40ch

MKT 571 Week 1 DQ 1
What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10 years?
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-1-DQ-1
MKT 571 Week 1 DQ 2
UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit
margins of any company in America today. And UOP has had a fine record of growing both revenue
and profits. They are, by far, the largest private university in the Country.
From a marketing standpoint what do you think UOP is doing well? What areas do you think can be
improved?
MKT 571 Week 1 Individual Assignment - Classic Airlines and Marketing
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-1-Individual-Assignment-
Classic-Airlines-and-Marketing
MKT 571 Week 1 Individual Assignment -Company Marketing Strategy
Company-Marketing-Strategy
MKT 571 Week 1 Summary
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-1-Summary
MKT 571 Week 2 DQ 1
This week we are reading about "branding".
Here is a recent article on the subject.
Comments please.
http://www.ksbw.com/money/21467497/detail.html.
MKT 571 Week 2 DQ 2
We are entering a real crowded and mature market with our CNN product. (Read class case
introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our potential for success.
2. In one sentence write your positioning statement for the product
MKT 571 Week 2 Team Assignment - Kudler Fine Foods Product Offering
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-2-Team-Assignment-Kudler-
Fine-Foods-Product-Offering
MKT 571 Week 2 Team Assignment - Marketing Plan Phase I
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-2-Team-Assignment-Marketing-
Plan-Phase-I

MKT 571 Week 3 DQ 1
What do you think are the most important characteristics/attributes of successful sales people? Discuss
BTWSales is part of the marketing function.
MKT 571 Week 3 DQ 2
You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs.
The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that
cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to
develop the product is included in the $100) and the cost raw materials. Assume that insurance
companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is
covered by insurance or socialized medicine.
What price do you charge for the treatment? Defend your answer.
Consider all your stakeholders. (Including your stock holders)
Hint. You won't find the answer to this hummer in your text. Also don't spend too much time trying to
quantify your answer. I'm looking more for your top of mind solution to this one.
MKT 571 Week 3 Individual Assignment - Classic Airlines Marketing Solution
Classic-Airlines-Marketing-Solution
MKT 571 Week 3 Individual Assignment - Individual Case Study
Individual-Case-Study
MKT 571 Week 4 DQ 1
Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales
and capture the #1 market share position in the U. S market. Describe your Distribution strategy to
allow these lofty goals to be accomplished.
MKT 571 Week 4 DQ 2
Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major
objectives in the U. S. market by the end of year three. Should we consider expanding our distribution
globally? What are some of the major factors that we need to be aware of and plan for? In other words,
what makes marketing on a global basis more difficult than simply distributing our product nationally?
MKT 571 Week 4 Team Assignment - Classic Airline Channel and Pricing Strategy
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-4-Team-Assignment-Classic-
Airline-Channel-and-Pricing-Strategy

MKT 571 Week 4 Team Assignment - Marketing Plan Phase II
Plan-Phase-II
MKT 571 Week 5 DQ 1
Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the
#1 market share position in the category by the end of our first full year of operation.
(BTW. Setting marketing objectives prior to developing strategy is real important)
What should our promotional budget be? Why? What methodology did you use to come up with your
budget?
MKT 571 Week 5 DQ 2
Instead you're going to get a chance to get your creative juices going and to hopefully have some fun
doing it.
Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV
commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally
describe what is going on. But write the actual copy for your ad.
You will need to restate your target audience and positioning. You won't be able to max out your points
if you forget.
(Please, no attachments in the main folder or mega files. If you want to share graphics drop it in the
Chatroom.)
Step out of the box, (And your comfort zone) and have some fun with it. I think we will have our own
award ceremony. We will vote on the best ad.
MKT 571 Week 5 Team Assignment - Communication Plan
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-5-Team-Assignment-
Communication-Plan
MKT 571 Week 5 Team Assignment - Marketing Plan Phase III
Plan-Phase-III
MKT 571 Week 6 Team Assignment - Final Marketing Plan
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-6-Team-Assignment-Final-
Marketing-Plan
MKT 571 Week 6 Team Assignment - Product Launch Plan
http://entirecourse.com/course/MKT-571-Marketing/MKT-571-Week-6-Team-Assignment-Product-
Launch-Plan

MKT 571 Marketing Trends and Strategies 40ch

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